Creating a proprietary app offers several advantages, and one of the biggest is the ability for brands to improve the customer experience with the goal of building loyalty and increasing sales.

According to Rafael Franco, CEO of AlphacodeCompany operating in São Paulo (SP), Curitiba (PR), Fortaleza (CE), and Orlando (FL-USA), responsible for developing applications for brands such as Habib’s, Madero, and TV Band, it is possible to significantly impact a user through a personalized experience. "We see this all the time. There are already more than 300 successful projects," he/she/they say.

One of the projects completed is for the Frango Assado chain, which invested in a customized app and managed to increase engagement and delight customers through the tool. "The app features a loyalty program, where for every real spent, the consumer earns points to exchange for other products. It also offers exclusive discount coupons, turning each interaction into a unique opportunity," explains Rafael.

The Roasted Chicken is one of the largest restaurant and service networks on the roads of São Paulo and uses the app to offer various benefits and a great experience, encouraging customers to become loyal to the brand. At the app launch, the network offered 50 points to consumers who downloaded it, which could be exchanged for a coxinha at any of the 25 stores of the brand. And on Mother's Day, there were discounts and exclusive promotions on the app as well. All these actions help improve relationships and foster loyalty, assesses the CEO of Alphacode.

Another success story mentioned by Rafael is that of Almeida Junior Shopping in Santa Catarina. The AJFans custom app elevates the shopping experience with the magic of digitalization, providing incredible interactions with customers. "The app offers conveniences such as parking payment and movie ticket purchases through the SuperApp, interaction with stores, and information about shopping malls, events, and other news," he says.

With the rise of platforms like Mercado Livre and Shopee, the online indirect sales market has become one of the most promising avenues for those looking to supplement their income or even start a business. In this context, product auctions stand out as a strategic alternative to acquire goods at competitive prices, maximizing profit margins.

According toBrazilian Association of Direct Sales Companies (ABEVD), Brazil has around 4 million registered resellers, which places the country in 7th place worldwide in Direct Sales and the leader of the sector in Latin America, according toWorld Federation of Direct Selling Associations (WFDSA).

According to ABEVD, in 2023, products sold by distributors generated revenue of around R$47 billion, encompassing both the direct sales model and multilevel and single-level marketing tactics.

This landscape reflects the immense economic potential of reselling in Brazil, driven by digitalization and the popularity of online platforms. "Auctions present a unique opportunity for merchants to acquire quality products at significant discounts, increasing their profit margins. Additionally, the wide range of available items – from electronics and clothing to household utensils – allows catering to different consumer profiles," states the CEO ofKwaraThiago da Mata.

Why invest in auctions?

According to data from Technavio Research, the global online auction market is projected to grow by approximately US$ 2.51 billion, equivalent to R$ 18 billion by 2027, with a compound annual growth rate (CAGR) of 11.35%. In Brazil, this same sector has been growing year after year and experienced a boom during the pandemic, when this segment grew by approximately 70%.

"We have observed a nearly 300% increase in the number of lots sold on our platform, comparing the third quarter of 2024 with the same period last year. More and more, people are becoming aware of consumption issues and how they affect the planet. resale is one of the important paths toward a sustainable future and helps us rethink consumption methods. Rebuying items that are in perfect condition reduces improper and unnecessary disposal," points out Thiago.

How to start reselling?

To enter the auction world and successfully resell products online, the first step is to choose the right auction platform, whether it is in-person or virtual. There are several specialized websites and accredited auction houses, each with its own rules and conditions, which must be understood before participating.

Next, it is necessary to conduct a market analysis to identify the most sought-after products on resale platforms and to check the average prices charged by other sellers, which will help in planning the profit margin.

Furthermore, social networks like TikTok and Instagram have become essential tools for merchants. Many use these platforms to create creative videos, such asunboxings of lots purchased at auctions, attracting the attention of potential buyers and expanding the reach of their sales.

The dynamic and visual format of these networks helps engage audiences and build trust by transparently showcasing product details.

When listing products for sale, invest in detailed descriptions, high-quality photos and fast customer service, factors that can make all the difference in gaining buyers' trust and boosting sales.

"The secret is to research, plan, and choose products with high demand in the resale market. Many of these items are auctioned off at discounts of up to 90% compared to the market price," adds the CEO.

Examples of interesting auctions for buyback

Kwara, one of the leading auction marketplaces for goods and products, has been offering attractive opportunities for resellers, such as a variety of product lots. An example is the auction ofSmartwatches. 

"These items are ideal for resellers targeting audiences interested in technology or sports, such as runners and marathoners. With discounts of up to 77% and bids starting at R$ 720 per lot with multiple units, they can be resold with high profit margins, especially in niches that value smart devices," declares Da Mata.

The auctions ofscrap iPhonesThey have devices and accessories present in the lots and mainly attract specialized cell phone maintenance technicians. "By acquiring these items, professionals can repair or reuse components to offer renewed products, expanding access to cutting-edge technologies," he/she/they adds.

“Another opportunity is the auctions ofcomputer items, which contains batches of notebooks, projectors, and printers ideal for entrepreneurs who work with offices or home offices. These equipment, acquired with discounts of up to 90% and bids starting at R$ 50, can be redistributed or used to structure local businesses," he explains.  

These auctions not only represent a way to save on product purchases but also offer the chance to undertake in an affordable and strategic manner. With possibilities ranging from reselling to item reuse, these marketplaces serve different profiles of consumers and entrepreneurs, promoting a more conscious consumption model connected to current market demands.

“Regardless of the objective – whether it’s starting a business, expanding the product portfolio or investing in sustainable practices – auctions can be the starting point for transforming ideas into reality,” concludes Thiago.

In 2025, numbers will no longer be enough for marketing, and the focus will shift to the community. It's no longer about gaining followers or likes, but about creating genuine and lasting bonds. Meta, the tech giant, highlighted this strategy as the main bet for the future during its recent events and reports. Building identity is the differentiator for brands that want to go beyond the market and occupy a unique space in the lives of their audiences. "This trend represents a transformative movement. While followers come and go, these groups remain. They advocate, engage, and grow alongside brands, strengthening connections that go far beyond social media," explains the Strategic Marketing, Digital Marketing, and Artificial Intelligence specialist, Camila Renaux.

"Community marketing" becomes a competitive advantage by turning customers into true brand advocates. These groups have the power to create stronger connections and promote exclusive engagement, establishing a bond that goes beyond commercial transactions. "A community not only consumes your content or products, it lives and shares your purpose. It defends your brand, actively engages, and stays by your side on any journey," she adds.

Camila says that community building does not depend on the size of the company or the professional. The fundamental is to cultivate trust, identification, and a relationship of continuous exchange. This strategy turns the audience into partners, creating bonds that withstand crises, evolutions, and market changes. For your brand to have loyal groups, Camila Renaux highlights some fundamental practices:

1. Generate identification:"Make clear what you believe, what you do, and why you do it," emphasizes Camila. The audience needs to recognize values that align with their own, creating a sense of belonging. This requires transparency, honest communication, and consistency in every action;

2. Be imperfect:Perfection is no longer the goal on social media. "People connect with those who are real," reinforces the specialist. Showing vulnerabilities and everyday situations is a powerful way to humanize communication and create closeness;

3. Go for naturalnessA spontaneous approach, without scripts or rigid patterns, brings brands closer to their communities. "Real life will be a trend in 2025. Allow yourself to be authentic and share everyday moments," suggests Camila.;

4. Invest in personalityResources such as exclusive WhatsApp groups, closed forums, or YouTube communities help create an intimate and interactive environment. These channels offer the public a unique experience, where communication becomes more direct and close, strengthening the sense of belonging.

In 2025, retail will face a new chapter; emerging technologies, increasingly demanding consumers, and the relentless pursuit of efficiency will continue to redefine the market, while the Tax Reform will require adaptations. These trends and changes have a direct impact on resource operation and management, but they are also especially important for reinventing the connection strategies between companies, clients, and partners.

“The sector will continue to be challenged to balance technological innovation and efficient management. The companies that best adapt will be securing their place in the market and redefining success,” comments Zoltan Schwab, executive atvhsys, a technology company specialized in online business management solutions.

One of the main trends will be theconsolidation of digital paymentsWith technological advancements, digital wallets, contactless payments (NFC), and cryptocurrencies will become even more present in consumers' daily lives. The integration of these tools with superapps—platforms that bring together various services such as shopping, financial solutions, and messaging—will allow retailers to offer a more seamless shopping experience, centralizing transactions, loyalty programs, and credit options on a single platform.

At the same time, theartificial intelligence (AI)will play a strategic role in retail financial management, helping to forecast demand, optimize inventories, and dynamically adjust prices. "Being able to analyze consumer behavior and identify purchasing patterns, AI increases profits, reduces waste, and provides insights for strategic decisions. Meanwhile, advanced algorithms enhance security by preventing fraud in real time," highlights Zoltan.

With the arrival of the Tax Reform, which will come into effect in 2026, retail companies have a strategic window in 2025 to prepare. Technological tools such as ERP systems and the use of AI will help manage the complexity of changes, facilitating transitions by automating calculations, integrating real-time tax data, and improving operational processes. As a result, organizations will be able to reduce costs, minimize errors, and improve strategic decision-making.  

With theexpansion of omnichannel retaila complete review of cash flow management and resource allocation of the businesses will also be necessary. The integration between online and offline channels will require companies to monitor financial movements more accurately, quickly adjusting their strategies according to demand. Tools that unify these operations and automate processes will be essential to maintain competitiveness and ensure efficient operation.

Finally, an emerging trend will be theconsumer-oriented financial educationWith the increase in online credit and financing options, facilitated by AI analysis, retailers will have the opportunity to position themselves as allies in customers' financial management. "Offering educational content, planning tips, and tools that assist in expense management will be a way to add value to the shopping experience and build a more loyal and conscious customer base," concludes Zoltan.