The creation of a proprietary application brings several advantages, one of the biggest is the possibility for brands to improve the customer experience with the aim of building loyalty and increasing sales.
According to Rafael Franco, CEO of Alphacode, company that operates in São Paulo (SP), Curitiba (PR), Fortaleza (CE) and Orlando (FL-USA), responsible for the development of applications for brands like Habib's, Madero and TV Band, it is possible to significantly impact a user through a personalized experience. "We see this all the time". "There are already more than 300 successful projects", account.
One of the projects completed is the Frango Assado network, who invested in a customized application and managed to increase engagement and delight customers through the tool. "The app has a loyalty program", where for every real spent the consumer accumulates points to exchange for other products. It also brings exclusive discount coupons, transforming each interaction into a unique opportunity, explain Rafael.
Frango Assado is one of the largest restaurant and service chains on the roads of São Paulo and uses the app to offer various benefits and a great experience, encouraging customers to become loyal to the brand. "In the app launch, the network offered 50 points to consumers who downloaded it, which could be exchanged for a coxinha at any of the 25 brand stores. And on Mother's Day, there were discounts and exclusive promotions on the app as well. All these actions help improve the relationship and build loyalty, evaluate the CEO of Alphacode
Another successful example mentioned by Rafael is the Almeida Junior Shopping Center, in Santa Catarina. The customized AJFans app elevates the shopping experience with the magic of digitization, providing amazing interactions with customers. "The app provides conveniences such as parking payment and movie ticket purchases through the SuperApp", interaction with stores and information about shopping malls, events and other news, account
