The digital landscape is saturated with information and content, while AI advances at such a rapid pace that creativity must increasingly differentiate itself. In this context, breaking the pattern becomes a tool to capture the target audience's attention, highlighting something that stands out in the whole.
According to Samuel Pereira, CEO and founder of SDA Holding, responsible for and presenter of Secrets of the Audience, the country's largest digital traffic and audience show, the competition for attention in the digital space is disproportionate. "The effectiveness of this pattern-breaking approach is guaranteed. Because what truly catches the audience's attention is what deviates from the conventional, surprises, and arouses curiosity," he says.
In an environment where there is a lot of sameness, it is essential to adopt a mindset that avoids the obvious and seeks constant innovation. "Never start with the obvious, change your mindset, think outside the box," emphasizes the specialist.
Breaking the pattern is becoming an essential strategy for brands and professionals seeking to capture the audience's attention amidst fierce competition in the digital environment. It can always function, regardless of the changes the algorithm makes regarding the type of content that engages the most.
"In the dynamic world and the countless possibilities that marketing has adopted, innovation is the key to standing out. A bold and creative approach is essential to capture the target audience's attention," she says. Whether through visually impactful designs or a more informal and provocative communication style, brands can gain greater visibility by challenging established norms.
This approach not only generates curiosity and engagement but also strengthens the company's image and creates a deeper connection with consumers. By adopting this disruptive mindset, brands can open doors to new opportunities and achieve remarkable results.
