Brazilian e-commerce continues breaking records and increasing its relevance in the market. In the first quarter of 2024 alone, the sector moved R$44.2 billion, according to the Brazilian Association of Electronic Commerce (ABComm), marking a 9% increase in revenue compared to the same period of the previous year.
This growth leads us to question: what will be the sector's performance in the first three months of 2025? The expectation is that continuous innovation and investment in technology can further drive this progress.
With this in mind, Magis5, an automation and integration hub that helps manage businesses in marketplaces, shares five tips to boost your e-commerce and start 2025 on the right foot.
- Organization and focus on optimization
To build a successful e-commerce, inventory organization is essential. With an inventory management system integrated into your sales platform, you ensure product availability, prevent financial losses, and provide a more satisfying shopping experience for your customers.
By having precise control over your inventory, you avoid selling unavailable products and optimize your investments, ensuring the financial health of your business.
- Process automation
For sellers looking to scale their businesses in 2025, automation is essential. In addition to automation, integrating your store with major marketplaces is a crucial step to expand your online presence and increase revenue.
Magis5, for example, connects sellers to the biggest players in Brazil, such as Magalu, Shein, Shopee, and Mercado Livre, automating tasks like sales management, inventory, invoice issuance, and shipping.
“With automation, all sales made on different marketplaces can be centralized on a single automated platform. This ensures more efficient management and the chance of errors such as incorrect product shipments is considerably reduced,” explains Dias.
Thus, investing in the right tools that integrate all these systems not only facilitates management but also creates a more satisfying shopping experience. This results in a faster, hassle-free journey, essential to maintaining competitiveness in the market. The Baymard Institute survey, with 4,384 digital shoppers in the USA, revealed that 24% of consumers abandon their carts due to the requirement to create an account, and 17% give up due to a complex checkout process. By simplifying these steps, companies reduce the risk of abandonment and increase conversion rates, ensuring more sales with less friction.
- Focus on customer experience
The customer experience is decisive in gaining loyalty and generating recommendations. Investing in efficient support, with quick and accurate responses, is essential.
"There are essential CRM (Customer Relationship Management) tools to strengthen customer relationships, which cross data and retrieve interaction histories, whether from conversations, purchases, or even simple browsing. This allows for a more personalized and effective approach during service, increasing customer satisfaction," points out Claudio Dias.
Additionally, automating tasks such as welcome emails and chatbots speeds up service and increases customer satisfaction.
A study released by Similar Web shows that automated welcome emails sent by e-commerce companies had a conversion rate of 51.9%. Another survey, now by Poli Digital, revealed that 61% of consumers view interactions with chatbots positively, highlighting the importance of this technology in customer service.
- Using data for strategic decisions
Monitoring store performance and understanding consumer behavior are essential steps to adjust strategies and maintain competitiveness. "Constant monitoring of KPIs (key performance indicators) is important to identify bottlenecks, improve processes, adjust the course, and achieve the desired results," complements Claudio Dias.
Magis5's platform, for example, offers advanced dashboards for BI (Business Intelligence) data analysis, allowing companies to monitor their performance in real time, identify improvement opportunities, and make data-driven decisions based on accurate and up-to-date information. BI is a technology that uses tools and processes to transform large volumes of raw data into valuable information, facilitating analysis and strategic decision-making.
Furthermore, trend forecasting tools are allies for companies that want to understand and anticipate consumer behaviors, creating products and campaigns that align with what will become desire among the consumer audience.
Another important aspect that comes from analyzing consumer data and their preferences involves the intelligent use of keywords in product descriptions, as they are essential for increasing visibility and ranking in search engines, making it easier to find the product.
- Rely on customer recommendations and testimonials
An effective strategy to increase e-commerce sales is to invest in customer recommendations and presence on social media platforms. Data released on Similar Web shows that approximately 70% of online buyers read between one and six reviews before making a purchase decision. Additionally, 61% of US consumers made purchases after reading recommendations on blogs, demonstrating how third-party content can influence.
Younger generations also show a strong tendency to search for products on social media: 54% of Gen Z buyers and 58% of Millennials say that social media is a more effective place to discover new products through online searches.
Another important point is to invest in robust content available on the internet and even on product pages. Information is one of the main factors that influence consumers' purchasing decisions. For products to stand out and for customers to trust their purchase, the pages need to provide clear, detailed, and attractive data, directly influencing purchasing decisions. Including videos, animations, or even interactive guides can make the experience richer; good photos are also essential to convey the quality and details of the product.
Be aware that consumers tend to trust the opinions of other buyers. Therefore, including reviews from other customers and testimonials about the product experience builds trust and generates social proof that can influence the purchasing decision.
“With these practices, e-commerce can not only keep up with market growth, but also stand out, winning over more customers,” reinforces the CEO of Magis5.
