Brazil currently ranks third worldwide in the number of entrepreneurs, reflecting a highly dynamic sector. SeconddataAccording to the Global Entrepreneurship Monitor (GEM) survey, released in September 2024, 61.4% of new ventures in 2023 were the result of market opportunities. This trend positions networking as one of the most strategic tools in the current business landscape.
According toHarvard Business Review, 95% of business leaders highlight networking as a fundamental factor for professional success and company growth, with great opportunities combined with personal connections and a well-built network of contacts.
For Gabriel Khawali, author of the bookLife is a Reviewand founder of Resenha, one of the largest high-level networking platforms in Brazil, the ability to build and cultivate strategic relationships has become an essential competitive advantage. "Today, business opportunities come not only from innovation but from the people you connect with. Networking is the new asset for entrepreneurs," says Khawali.
With over 10,000 entrepreneurs impacted by your ecosystem, Resenha projects a revenue of R$12 million for 2024, a direct result of events, partnerships, and strategic connections. A tangible example of the impact of networking in the business world is the real estate project in Campos do Jordão led by Khawali, which has a Gross Sales Value (VGV) of R$90 million. "This initiative arose from a conversation at one of our events. It shows how good connections can open doors and generate significant financial results," adds the businessman.
This recognition of the value of networking is growing, especially in an increasingly competitive business environment, where innovation alone does not guarantee success.Datafrom DisplayWizard shows that 70% of companies acquire new contacts using in-person networking as a business networking strategy.
Khawali emphasizes that, in the current corporate landscape, the secret to networking is not just about attending events, but about cultivating genuine and long-term relationships. "Networking is a two-way street. It's not just about what you can gain, but also about what you can offer. This exchange is what builds trust and lasting results," reinforces the expert.
For entrepreneurs looking to grow their businesses and harness the power of word of mouth to drive their initiatives, Khawali shares five valuable tips, based on her experience and the success of her networking ecosystem:
1) Cultivate long-term connectionsIn his book, Khawali emphasizes that networking should not be a tool for immediate solutions. The best connections are those built over time, based on trust and reciprocity. These relationships, over the years, will open the doors to great opportunities.
2) Share value before asking for something in returnOne of the central lessons ofLife is a ReviewSuccess in networking comes from genuine exchange. Focusing on adding value to others without expecting anything in return creates a network of support and mutual trust, which strengthens your position within any market.
3) Participate in environments that encourage strategic interactionsKhawali highlights that exclusive, high-level events where it is possible to interact with people who share similar goals and interests are essential for building an influential network. Entrepreneurs should seek these spaces to expand their connections more efficiently.
4) Be authentic in all interactionsAuthenticity is one of the pillars that Khawali advocates in his networking methodology. Being genuine in your interactions strengthens trust and credibility, two fundamental assets for any entrepreneur. Building a solid network of contacts depends on the perception of integrity in your actions.
5) Be patient and consistent in the networking processNetworking results don't appear overnight, Khawali reminds. It takes patience and consistency to regularly attend events, stay in touch with your network, and invest time in developing these relationships.
With the rise of social media and the popularization of hybrid events, networking has become even more accessible. Breaking down geographical barriers has allowed entrepreneurs from different regions of the world to establish valuable connections and accelerate the growth of their businesses on a global scale.
For specialists, the future of entrepreneurship depends on the ability to build strategic relationships and add value through them. And those who know how to use networking effectively will get ahead, navigating more quickly through the ocean of opportunities in the global market.
