Loja Integrada, one of the references in automation and data intelligence for e-commerce, announced a new project in partnership with Next10 to promote Neymar's new fitness line. With data intelligence and AI solutions, Loja Integrada was responsible for developing the athlete's store operation to optimize its operational efficiency.

The R$ 5 million investment in the Loja Integrada data lake infrastructure allowed for the centralization of large volumes of data, optimizing customer profile mapping and automated retargeting. According to Victor Popper, CEO of Loja Integrada, just in the last year, stores that used data-driven resources and automation from Loja Integrada generated over R$ 30 million in sales recovery. With over 2.7 million stores already created, our platform stands out for its ability to securely and efficiently handle proposals of different sizes and levels of challenge. We want to show that robust solutions, like those used in Neymar's Store, can be accessible to small and medium entrepreneurs, helping them grow with data intelligence and automation, explains Victor.

According to Victor Popper, one of the biggest challenges for those who sell online is not to rely solely on marketplaces. The challenge was to connect consumers to the own store, not only at launch but also for future purchases to maintain engagement. With that in mind, the customized solutions developed by Loja Integrada in partnership with the Next10 development team for the project include engagement strategies in the purchasing process, such as progressive discounts and the availability of exclusive collectible physical cards, released according to the added value in the cart and delivered along with the order.

The freedom to customize the Loja Integrada API also allowed the Next10 development team to build a customized front-end structure for the end customer.

“Given the success of the Neymar line, Loja Integrada feels motivated to expand its technology, bringing data intelligence and the agility of automation to new strategic partnerships, such as that with Next10,” concludes the CEO.

Budweiser proves once again that its history and music go hand in hand. With the new campaign“Bid Resale”Created by the agency Africa Creative, the global brand presents a creative and genuine idea: boosting e-commerce ads that sell historical items from the brand's partnerships with the music industry. From original tour posters to personalized jackets of major artists, as well as collectible cans featuring iconic rap figures, Bud helps these finds reach true fans.

The brand has identified that these items are more than objects: they are relics that carry the legacy of Budweiser in music and continue to move generations of fans. Therefore, the campaign takes a step forward by connecting these products with those who truly live and breathe music, driving their ads in a targeted and strategic way. In this way, Bud reinforces its position as the beer of idols and fans, celebrating its authentic presence in the music universe.

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In a scenario where connectivity and efficiency redefine business dynamics, small and medium-sized enterprises (SMEs) have found technology to be an essential ally for their creation and growth. In Brazil, this trend is reflected in the significant number of new ventures: in 2024 alone, 2.8 million new SMEs were registered, according to Sebrae data.

When entering the market, these companies face a series of challenges, with one of the main being competition with major players who have already established processes, larger investments, and cutting-edge technologies. Meanwhile, SMEs are involved in a more unstable universe, seeking to balance operational costs with customer satisfaction.

In this scenario, the solution is often found by optimizing processes using creative economy resources. An example of this is the optimization of the logistics sector, especially last-mile deliveries (the stage in which the product reaches the buyer's door). By reducing costs and facilitating logistics, these companies are able to serve their customers more effectively, ensuring quick access to the products sold. On-demand delivery platforms, such as Lalamove, are ideal partners in this strategy, as they connect partner drivers to consumers in a simple and cost-effective way. The brand's success among SME managers can be seen in the 57.5% increase between 2023 and 2024 in the number of corporate clients of the Lalamove app, demonstrating the competitive advantages of this model for companies.

A connected world demands agility

Delivery speed is no longer a differentiator; it is a requirement. Consumers expect to receive their orders quickly and have full visibility of the process, a standard that was previously only accessible to major brands.

In this context, Lalamove empowers SMEs to offer services equivalent to those of large corporations, without financial or contractual constraints to transportation companies. One of the main advantages of the platform is its flexibility: it is not necessary to sign long-term contracts or meet minimum volume requirements. This means that SMEs can adjust their costs to the actual demand without the risk of loss. During months of high demand, they have an efficient network of partner drivers for quick deliveries. During periods of low demand, costs follow the reduction in order volume, allowing for greater financial and operational control. With 24/7 options, a variety of vehicles, and real-time tracking, Lalamove offers the ideal conditions for SMEs to serve their customers quickly and cost-effectively, at any time of the year.

Empowering communities with affordable solutions

Lalamove's mission is to empower communities by making deliveries fast, simple, and accessible. This commitment is especially relevant for small businesses that do not need to invest in their own fleets or logistics teams. Pay-as-you-go flexibility ensures that costs remain low and adaptable to demand.

A practical example of this is Lever carpentry, which found a solution for its logistical demands in Lalamove. Born from the dream of two friends, Lever has been in the market for the same period as Lalamove in Brazil. The company's initial deliveries were made with one of the partners' cars, but it quickly became insufficient for the size and number of deliveries of the carpentry.

Following a supplier recommendation, Lever started placing orders through the app, which became essential for partners to have more time for furniture production, as well as to facilitate and save on the company's overall logistics. Another advantage found by Lever was the great flexibility of vehicles available on the platform. With the increase in sales, they are able to ship everything from 10cm labels to the furniture of a complete apartment. Nowadays, Lalamove is essential for the company's daily operations.      

An optimistic vision for the future

In the current scenario, SMEs no longer need to remain in the shadow of large brands when it comes to delivery agility. With accessible and technological logistics solutions, such as those offered by Lalamove, they can compete on equal footing, providing speed, simplicity, and a quality experience to their customers.

By empowering small and medium-sized businesses with efficient last-mile delivery tools, Lalamove reinforces its commitment to the growth of the communities it serves and to transforming the logistics market. The message is clear: with the app, delivery speed is not a privilege for a few, but an opportunity for everyone.