Loyalty tech Alloyal and airline Azul have just launched a partnership to boost travel as a benefit of loyalty programs. According to the agreement, users of clients who use Alloyal's product can convert their accumulated cashback into points and transfer them to Azul Fidelidade for reward redemption.
According to Alloyal's New Business Director, Mateus Nehmy, the partnership is aimed at consumers in general, but with a special focus on companies that want to strengthen relationships, increase satisfaction, and promote loyalty among their stakeholders. "The success of a loyalty program is directly linked to the advantages of engaging with the brand. The partnership with Azul is highly strategic and relevant because travel is among the Top 3 most desired rewards by the general public. We are excited to be able to offer this benefit to our customers," celebrates the director.
The partnership was established in the second half of 2024, and there was a pre-launch for Alloyal clients in November. For the general public, the launch took place in January. Nehmy highlights how Azul's loyalty program adds to Alloyal's portfolio.
“From the moment we included Azul as a redemption option, we raised the bar for our customers’ loyalty programs, providing a great competitive edge. After all, the travel category brings more diversity to the redemption portfolio and meets one of the main requests from our customers’ users,” he says.
Nehmy also emphasizes that this increase aligns with a consumer preference who use the loyalty market: seeking benefits, advantages, and rewards in travel experiences. According to ABEMF, out of every 100 passengers in Brazil, 15 travel through points from airline loyalty programs.
