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Integrated Store enters the field with data intelligence for fitness line of Neymar

E-Commerce Uptate
By E-Commerce Uptate

Loja Integrada, a leading provider of automation and data intelligence for e-commerce, announced a new project in partnership with Next10 to boost Neymar's new fitness line. Using data intelligence and AI solutions, Loja Integrada developed the athlete's store operation to optimize its operational efficiency. 

The R$1.5 million investment in structuring the Loja Integrada data lake allowed for the centralization of large volumes of data, optimizing customer profile mapping and automated retargeting. According to Victor Popper, CEO of Loja Integrada, in the past year alone, stores that utilized Loja Integrada's data-driven and automated tools generated over R$30 million in recovered sales. "With over 2.7 million stores already created, our platform excels at securely and efficiently handling proposals of varying sizes and levels of complexity. We want to demonstrate that robust solutions, like the ones used by Neymar's store, can be accessible to small and medium-sized entrepreneurs, helping them grow with data intelligence and automation," explains Victor. 

According to Victor Popper, one of the biggest challenges for online sellers is not relying solely on marketplaces. The challenge was connecting customers to the company's own store, not just at launch, but also for future purchases to maintain engagement. Among the customized solutions developed by Loja Integrada in partnership with the Next10 development team for the project, key strategies for engagement during the purchase process stand out, such as progressive discounts and the provision of exclusive, collectible physical cards, released based on the value added to the cart and delivered with the order. 

The Loja Integrada API's customization freedom allowed the Next10 development team to build a custom front-end structure for the end-client.

Following the success of the Neymar line, Loja Integrada feels motivated to expand its technology, bringing data intelligence and the agility of automation to new strategic partnerships, such as the one with Next10," concludes the CEO.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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