Loja Integrada, one of the references in automation and data intelligence for e-commerce, announced a new project in partnership with Next10 to promote Neymar's new fitness line. With data intelligence and AI solutions, Loja Integrada was responsible for developing the athlete's store operation to optimize its operational efficiency.
The R$ 5 million investment in the Loja Integrada data lake infrastructure allowed for the centralization of large volumes of data, optimizing customer profile mapping and automated retargeting. According to Victor Popper, CEO of Loja Integrada, just in the last year, stores that used data-driven resources and automation from Loja Integrada generated over R$ 30 million in sales recovery. With over 2.7 million stores already created, our platform stands out for its ability to securely and efficiently handle proposals of different sizes and levels of challenge. We want to show that robust solutions, like those used in Neymar's Store, can be accessible to small and medium entrepreneurs, helping them grow with data intelligence and automation, explains Victor.
According to Victor Popper, one of the biggest challenges for those who sell online is not to rely solely on marketplaces. The challenge was to connect consumers to the own store, not only at launch but also for future purchases to maintain engagement. With that in mind, the customized solutions developed by Loja Integrada in partnership with the Next10 development team for the project include engagement strategies in the purchasing process, such as progressive discounts and the availability of exclusive collectible physical cards, released according to the added value in the cart and delivered along with the order.
The freedom to customize the Loja Integrada API also allowed the Next10 development team to build a customized front-end structure for the end customer.
“Given the success of the Neymar line, Loja Integrada feels motivated to expand its technology, bringing data intelligence and the agility of automation to new strategic partnerships, such as that with Next10,” concludes the CEO.
