The Integrated Store, one of the references in automation and data intelligence for e-commerce, announced a new project in partnership with Next10 to boost Neymar's new fitness line. With data intelligence and AI solutions, Loja Integrada was responsible for developing the athlete's store operation to optimize its operational efficiency.
The investment of R$ 5 million in the structuring of the data lake of Loja Integrada allowed for the centralization of large volumes of data, optimizing customer profile mapping and automated retargeting. According to Victor Popper, CEO of Loja Integrada, only in the last year, the stores that used data-driven resources and automation from Loja Integrada generated over R$ 30 million in sales recovery. "With more than 2,7 million stores already created, our platform stands out for its ability to safely and efficiently handle proposals of different sizes and levels of challenge. We want to show that robust solutions, like those used in Neymar's Store, can be within reach of small and medium entrepreneurs, helping them grow with data intelligence and automation, explain Victor.
According to Victor Popper, one of the biggest challenges for those who sell online is not to rely solely on marketplaces. The challenge was to connect consumers to the own store, not only at the launch, but also in future purchases to maintain engagement. With that, among the customized solutions developed by Loja Integrada in partnership with the Next10 development team for the project, engagement strategies stand out in the purchasing process, such as progressive discounts and the availability of exclusive collectible physical cards, released according to the value added to the cart and delivered with the order.
The freedom to customize the API of Loja Integrada also allowed the development team at Next10 to build a custom front-end structure for the end client
"In light of the success of the Neymar line", Loja Integrada feels motivated to expand its technology, bringing data intelligence and the agility of automation to new strategic partnerships, "like the one from Next10" concludes the CEO
