An unprecedented survey by ABIMO (Brazilian Association of the Medical Devices Industry), supported by the CFO (Federal Council of Dentistry) and conducted by the Italian consultancy Key-Stone, highlighted the prominence of e-commerce among dentists in Brazil. The survey revealed that 70% of professionals regularly use online platforms for purchasing dental products, a rate higher than that observed in European countries.
Additionally, 21% of Brazilian dentists occasionally resort to e-commerce, making the digital channel responsible for 66% of dental product purchases – well ahead of the 34% from traditional channels.
This preference reflects not only the practicality and variety offered by online platforms, but also a growing movement towards digitalization in the Brazilian dental sector, consolidating e-commerce as an indispensable tool in the day-to-day running of dental practices.
