The real estate market is one of the most active in the Brazilian economy, and to reach its target audience, marketing is essential with daily efforts to achieve the goal. Because of this, in a competitive environment, finding the right word can be decisive for the success or failure of the business.
Let's imagine that a potential client is keeping an eye on a Uncle, we are BH.. To reach this potential buyer, marketing needs to list a series of demands on the platforms to present great options and close a good deal for all parties.
Due to the words and tags available in the digital world, marketing needs to be careful to present, in addition to the development, the options that the buyer will have in the region when purchasing this property.
Marketing Trends for 2025
Due to the importance of marketing in the real estate market, check out below some demands that are fundamental for all parties to be successful and help the client buy their dream home.
Artificial intelligence
The year 2025 is crucial for the introduction of Artificial Intelligence and its facilitation of time optimization. Because of this, marketing can be focused on describing properties, promoting campaigns, analyzing various profiles, and succeeding in the conversion process.
Virtual Reality
Another trend closely related to artificial intelligence and technology is virtual reality. Also known as VR, these tools help potential buyers see the property as if they were there in person, but without leaving home! Although more expensive, this technology adds a lot and is a great differentiator for those investing in real estate marketing.
Web Security
Another point that marketing needs to pay attention to is providing complete security to the customer when filling out an online form and preventing these data from being leaked. Because of this, data protection gains importance in the sector and generates leads to acquire new clients.
Humanized service
It may seem a bit contradictory to talk about this during the era of AIs, but personalized customer service makes all the difference in real estate marketing. Often, clients have many questions about a property and want to talk to agents, not just receive canned responses from a robot. Moreover, a humanized service can help when closing sales.
Strength in social networks
It is necessary for marketing to work intensely on social media. For each platform, the language is different, and the goal is to present it as clearly as possible so that the user is delighted with the apartment and makes a purchase or even contacts the broker and construction company.
Niche
When it comes to hitting the mark with the client, marketing needs to understand what the buyer's needs are and what type of property or region they are willing to invest their money in. Therefore, the more information available about a specific niche, the better for everyone involved. Example: if the potential buyer is focused on purchasing one-bedroom properties, marketing can find the best options to facilitate the acquisition. As we can see, marketing plays a fundamental role in sealing real estate negotiations and is crucial for the success of the project or even finding an apartment for rent for that indecisive client.
