Budweiser proves once again that its history and music go hand in hand. With the new campaign“Bid Resale”Created by the agency Africa Creative, the global brand presents a creative and genuine idea: boosting e-commerce ads that sell historical items from the brand's partnerships with the music industry. From original tour posters to personalized jackets of major artists, as well as collectible cans featuring iconic rap figures, Bud helps these finds reach true fans.
The brand has identified that these items are more than objects: they are relics that carry the legacy of Budweiser in music and continue to move generations of fans. Therefore, the campaign takes a step forward by connecting these products with those who truly live and breathe music, driving their ads in a targeted and strategic way. In this way, Bud reinforces its position as the beer of idols and fans, celebrating its authentic presence in the music universe.
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