The 30th edition ofRobert Half Confidence Index (RHI)brought details about the turnover rate, known as voluntary turnover, that Brazilian companies experienced in the past year. The research revealed an increase among companies that lost talent due to lack of growth opportunities. Although it already held the second position in the 2023 ranking, the representativeness of this alternative increased from 25% to 40% of the responses in 2024.

The reasons behind voluntary departures

The survey involved the participation of 387 professionals responsible for recruitment in organizations and, in their assessment, the five aspects that most encouraged employees to resign were:

• Better deals elsewhere (71%)
• Lack of growth opportunities (40%)
• Salaries below market average (24%)
• Uncompetitive benefits (22%)
• Lack of recognition and rewards (22%)

More companies have turnover above 10%

In 2024, nearly half of the companies (44%) reported a turnover rate below 5%. Already 21% of organizations reported rates between 5% and 10%, while 28% reported turnover above 10%. The remaining 6% did not know how to answer.

“While, on the one hand, there was an increase in the proportion of companies with indicators below 5%, on the other hand, the number of companies with rates above 10% also grew. These numbers indicate a greater polarization: more organizations with low turnover, but also an increase in those with high turnover,” analyzes Lucas Nogueira, regional director of Robert Half.

High rates can lead to the loss of organizational knowledge, impact the quality of deliveries, and waste investments in training. However, very low values may indicate a scenario of accommodation, which is also not positive.

Actions to mitigate turnover
Companies are adopting or planning strategies aimed at increasing employee retention. According to the interviewed recruiters, the five main initiatives are:

• Leadership training (39%)
• Offering training to the team (36%)
• Career development programs (35%)
• Improvement in working conditions and organizational environment (35%)
• Improved performance management (31%)

“Voluntary turnover is definitely a critical indicator for companies, but the real challenge lies in the extremes. A healthy level of turnover promotes team renewal and diversity of ideas, while very high or very low rates can be warning signs. The fact is: retention begins in the recruitment process, with the alignment of expectations from the interview room,” concludes the regional director of Robert Half.

IBM (NYSE: IBM) has released its expectations for technology and transformation in the global financial services industry in the coming year, as outlined in a reportIBM Institute for Business Value 2025 Outlook for Banking and Financial Markets.

Key Insights

• The adoption of generative AI is about to skyrocket. Only 8% of banks systematically developed generative AI in 2024, while 78% approached it tactically. As banks move from pilot projects to implementation, they are increasingly redefining their strategies to expand services, including the adoption of AI agents.
• The constant banking convergence is giving rise to contrasting financial performances. The reimagining of the business model and processes, and especially their execution, will be the differentiator between leaders and others.
• 60% of banking CEOs surveyed acknowledge that they need to accept some level of risk to take advantage of automation and increase competitiveness.
• While more than 16% of customers globally are comfortable with a fully digital, branchless bank as their primary financial institution, competition is shifting from mass-market digital offerings to higher-value services, including embedded finance and advisory services for high-net-worth investors and small and medium-sized enterprises (SMEs).

"We are observing a significant shift in how generative AI is being implemented in the banking sector, as institutions move from broad experimentation to a strategic approach focused on targeted applications of this powerful technology," said Shanker Ramamurthy, General Manager of Banking and Financial Markets at IBM Consulting.With banks and other financial institutions worldwide preparing for a crucial year of investments in transformation, technology, and talent, we anticipate their efforts will focus on using generative AI to enhance customer experience, increase operational efficiency, reduce risks, and modernize IT infrastructure.

The report shares insights from industry thought leadership sentiment analysis, banking customer behavior, and economic data from eight major markets — the United States, Canada, the European Union, the United Kingdom, Japan, China, India, and Japan — and what financial institutions and their partners can learn from these trends.

For more information and to download the full report, visit:https://ibm.co/2025-banking-financial-markets-outlook.

The model of in-person or hybrid work with more days in the office is on the rise in Brazil. This is what a new study conducted by Swile and Leme Consultoria reveals. The survey indicates that 65.9% of companies adopt these formats, while only 13.3% of organizations maintain a 100% remote regime.

To stimulate this transition, companies are increasingly investing in benefits that facilitate employee commuting. The study recorded a 203% growth in Fuel Voucher and a 76% increase in Car Assistance, highlighting the companies' commitment to supporting physical presence in the offices.

Julio Brito, CEO of Swile Brasil, comments on this trend: “We are seeing a clear movement by companies to encourage the return to in-person work not just as an operational issue, but as a strategy to reinforce organizational culture and promote greater interaction between teams.”

Impact on the real estate market and urban mobility

This change also has direct impacts on the commercial real estate sector. Cushman & Wakefield data indicates that the office vacancy rate has reached its lowest level since 2021. In São Paulo, the average price of high-end office rentals increased by 11% in 2024, reaching R$ 116.49 per square meter, according to a survey by Binswanger Brazil. Furthermore, the return to in-person work has impacted urban mobility. Traffic in large cities has increased significantly.

Organizational culture in focus

Contrary to what many imagine, the return to in-person work is not directly related to a concern with productivity, but rather to strengthening organizational culture. Companies are seeking greater interaction among teams, promoting integration and collaboration as essential factors for business development.

“Flexibility continues to be an essential aspect for Brazilian workers, but we see that many companies are trying to find a balance between the benefits of remote work and the need for face-to-face interaction,” adds Julio Brito.

About the yearbook:

The Swile and Leme Consulting annual report surveyed around 800 companies of various sizes and sectors. The survey data provides a clear view of what the market has been practicing and what truly matters to employees today. The document has become a reference for professionals in the People, Talent & Management, Human Resources field, and leaders who want to stay ahead of the market.

A new IAB Brazil survey reveals that 80% of marketing professionals from various Brazilian companies are incorporating Artificial Intelligence (AI) into their strategies. Conducted in partnership with Nielsen, the study "Decoding the Challenges of AI in the Digital Advertising Market" provides a comprehensive view of how organizations are benefiting from these emerging technologies. The data shows that 80% of respondents observed an increase in work efficiency, while 68% highlighted an improvement in process speed.

Although the adoption of AI is still recent, the market demonstrates significant involvement. In fact, most (74%) of the respondents from these companies are in their first years of using this technology, with 41% having been using it for only 1 to 2 years. In addition to promoting efficiency and agility, AI has also contributed to more assertive decision-making (49%), cost reduction (37%), and improved customer experience (34%).

“AI is transforming marketing in a profound and comprehensive way. Companies that know how to harness the potential of AI will be better positioned to compete in the market and build lasting relationships with their customers,” says Denise Porto Hruby, CEO of IAB Brazil.

The research highlights that content creation (71%) is the most popular application of AI in digital marketing, followed by data analysis and insights (68%) and campaign optimization (53%). Artificial Intelligence has also proven effective in tasks such as marketing automation, chatbots, and audience segmentation, highlighting a demand for solutions that improve personalization and communication with consumers.

For Sabrina Balhes, Managing Director of Nielsen Brazil, “This survey shows that Artificial Intelligence can, in fact, stimulate creativity, allowing brands to test new communication approaches and approach their consumers more quickly. However, it is essential to carefully monitor the intensive use of AI to prevent the message from becoming mechanical or robotic, which can have the opposite effect to that desired.”

Although 43% of respondents still do not know how to allocate their budget for AI in 2025, a large portion (44%) plans to increase investment in Artificial Intelligence tools. This reflects growing confidence in technology and its ability to generate meaningful results, especially in improving communication and strengthening relationships with consumers.

The survey was conducted with the participation of 106 respondents, members of IAB Brazil. Of these, 93 indicated using Artificial Intelligence in their companies and completed the rest of the survey about their perceptions regarding the use of AI. Data collection took place between November 4 and December 6, 2024.

To check out the full research, visitlink.