iFood, a Brazilian technology company, has launched new features that make the app more practical and secure for users. The main novidade is for those who own an Apple Watch: now, it is possible to track the order status directly on the watch, from the start of preparation to the estimated arrival. This will make it easier for the customer to know when to get off to pick up what they ordered.
With the new feature, it is now possible to receive order updates without the phone nearby. The goal is to facilitate the customer's planning to ensure a quick and efficient delivery, without the delivery person needing to wait.
watchOS 11 is compatible with iPhone Xs or later or iPhone SE (2nd generation or later) with iOS 18 and one of these Apple Watch models: SE (2nd generation); Series 6, 7, 8, 9, 10; or Ultra and Ultra 2.
Notification delivery improvements
Another new feature for iOS users is the introduction of the "Reminders" component – a prompt for customers to enable push notifications, sent to track the order. As a result, 21% of users have already enabled alerts on their phone.
With the 'time sensitive' notifications feature for iOS, urgent notifications can now be displayed even when 'Do Not Disturb' mode is enabled. Thus, the order and cancellation statuses now reach the user without interruptions.
What's new for Android
iFood improved order tracking, allowing users to receive updates even with the screen locked. This was already available for iOS and now also reaches smartphones with the Android system.
Connection identified
Also, in order to facilitate contact with the customer when the order is in progress, iFood launched the identified call feature, providing greater visibility that the call is indeed from iFood.
There was an 18% increase in the acceptance rate of these calls in capitals such as Brasília and Salvador. If the delivery person is unable to locate the customer, iFood will attempt to contact them by phone after 15 minutes.
