iFood, Brazilian technology company, made new features available that make the app more practical and secure for users. The main novelty is for those who own an Apple Watch: now, it is possible to track the order status on the watch itself, from the start of preparation to the estimated arrival. This will make it easier for the customer to know when to come down to pick up what they ordered.
With the news, it is now possible to receive order updates without the phone nearby. The goal is to facilitate the client's planning to ensure a fast and efficient delivery, without the delivery person needing to wait
watchOS 11 is compatible with iPhone Xs or later or iPhone SE (2nd generation or later) with iOS 18 and one of these models of Apple Watch: SE (2nd generation); Series 6, 7, 8, 9, 10; the Ultra and Ultra 2
Notification delivery improvements
Another novelty for iOS users is the introduction of the "Reminders" component – a reminder for customers to enable push notifications, sent to track the order. As a result, 21% of users have already enabled notifications on their phone
With the 'time sensitive' notification feature for iOS, urgent notifications can now be displayed even with 'Do Not Disturb' mode activated. Thus, the status of orders and cancellations now reaches the user without interruptions
What's new for Android
iFood has improved order tracking, allowing the user to receive updates even with the screen locked. This was already available for iOS and now it also reaches smartphones with the Android system
Connection identified
Also with the aim of facilitating contact with the customer while the order is in progress, iFood launched the caller ID feature, giving more visibility that the phone call is, really, do iFood.
There was an 18% increase in the acceptance rate of these calls in capitals like Brasília and Salvador. If the delivery person is unable to locate the customer, iFood attempts phone contact after 15 minutes
