Bemobi, specialized in essential recurring payment solutions, announced the launch of contactless Pix and is preparing its over five thousand SmartPOS machines distributed throughout Brazil so that its clients can already accept payments via this method. Anticipating the official Central Bank calendar. The service is in the implementation phase for the largest energy distributors, such as Light and Equatorial, and for education, such as the Salta Group.
Data from ABECS (Brazilian Association of Credit Card and Service Companies) indicate that 61% of consumers already regularly use contactless payment methods. With contactless Pix, the consumer will have another convenient option, enabling instant and contactless transactions.
The contactless Pix payment works similarly to digital wallet cards, such as Google Pay. To make a payment, the customer simply brings the phone close to the payment terminals, such as card machines, and authorizes the transaction through authentication, such as biometric reading.
"The integration of the new Pix features is a fundamental pillar in Bemobi's strategy, which is why we anticipated the Central Bank's initiative and have already prepared our payment points for this modality," says Gadner Vieira, vice president of utilities and education at Bemobi. "For the consumer, contactless Pix reduces friction when making a payment, as it simplifies the process and eliminates steps such as opening the banking app, which is required for QR Code payments. For companies, in addition to being a quick and efficient option, it is an alternative that helps reduce default rates," he concludes.
Two other functionalities that will revolutionize the payment of essential recurring services in the country are: Pix by Biometrics, which will optimize digital payment journeys (online) for Pix, scheduled for the first quarter. And the automatic Pix, where customers will be able to schedule recurring bill payments without going through confirmation processes month by month, is scheduled to start operating in June.
For Bemobi's CTO/CPO, Felipe Goldin, the implementation of new technologies is a crucial step for the future of payments in Brazil. The new features represent a great opportunity for evolution, towards a more digital and automated journey. Soon, this should significantly reduce the use of bank slips.
"Pix by proximity is here to offer our customers another practical and efficient payment option. We are excited to introduce this feature, which will bring more security and flexibility," says Baltazar Lira Araújo Junior, corporate executive of management and collection operations at Equatorial.
Traditionally, the recurring billing sector for essential services such as energy, education, telecommunications, and health has primarily used bank slips as the standard method of billing. This method, in a less digitized and banked Brazil, played a key role in collecting for basic services, serving a large part of the population, whether banked or not. In the last 5 years, Bemobi has specialized in recurring payments, initially supporting mobile phone operators with digital plans based on credit card billing. This focus and specialization allowed Bemobi to develop technological platforms that optimize the conversion of recurring payment collections, reduce default rates, and foster customer loyalty.
