In the Carnival spirit, Magalu announces a series of news related to the 2025 festivities. The first of them is thestart of sales of abadásfor the 6 days of blocks of singer Bell Marques in Salvador through the company's app. This is the first time a major retail company is selling this category of products – through the Carnival Central, one of the main stores specializing in selling Carnival costumes in Bahia – on its marketplace. In addition to sponsoring the singer's blocks in Bahia, the brand will also be at the Bar Brahma Cabin in São Paulo.
"Carnival is one of the most loved festivals in Brazil, and being part of the celebration reinforces our position as a 100% Brazilian brand. We are talking about one of the most emblematic moments of Brazilian culture, and being in Salvador and São Paulo in such a significant way demonstrates our commitment to connecting Magalu with our customers' happiest moments," says Bernardo Leão, Magalu's marketing director. And at Magalu, the customer finds everything they need to enjoy Carnival. From the abadá to pieces to complete the look.
Another new feature is the launch of a special Carnival section in the app, a space where customers can find everything from clothing, makeup, self-care products, sneakers, travel bags, a wide variety of products and brands for all styles, with discounts of up to 60% and free shipping. With this initiative, Magalu reinforces its position as a culturally relevant brand and solidifies its presence at Brazil's biggest popular festival. This year's Carnival campaign has the slogan "Everything to enjoy the party, you find at Magalu." The goal is to highlight the variety of products available on the platform, with emphasis on the categories of beauty and perfume, fashion, sports, and market.
To enhance the experience, Lu, the company's digital influencer, will be present for the six days of the festival alongside other influencers and will cover the entire celebration on Magalu's social media channels.
Benefits for abadás
Magalu app customers will have special conditions to purchase the costumes for the Quinta Block (parades on 02/27), the Vumbora Block (parades on 02/28 and 03/01), and the Chameleon Block (parades on 03/02, 03/03, and 03/04). Sales are already open, and the prices range from 940 reais to 1,990 reais. The company's customer can split the payment into up to 10 interest-free installments on the credit card, unlike specialized websites, which only offer six interest-free installments.
Bell Marques, an icon of Bahian Carnival for over 40 years, draws crowds along the Barra-Ondina circuit. The singer gathers around 1 million revelers per day among block members, the general public, and spectators of the VIP boxes. To celebrate this partnership, the artist will record exclusive videos to announce the news.
