A Appreach,The leading specialist in advertising for apps in Brazil announces a projected 60% growth for 2025, driven by the transition from adtech to a specialized app advertising agency. The company positions itself in the global market for media solutions in applications with a comprehensive range of services, including metrics analysis, acquisition strategies, optimization, and 24/7 monitoring.
Present in key sectors such as retail, fintechs, delivery and food service, the company already has a portfolio of relevant clients,such as Ifood, Natura, Banco Pan, Paramount, PETZ, Claro, C6 Bank, Burger King and Netshoes.
By 2025, the brand will introduce new solutions to help brands acquire new users for their applications. One of the main initiatives is Reach Lab, which provides detailed analyses and reports even for apps that do not yet use advanced performance measurement solutions. With this, Appreach provides companies with the necessary tools to boost their apps from the start and achieve tangible results.
In 2024, the digital advertising market for apps showed signs of recovery after the second half of the year. In this scenario, the company chose to focus on strategic adjustments and strengthening its market position rather than pursuing rapid growth.
“The year 2024 was marked by our consolidation, where we prioritized solidity and innovation, developing customized solutions that more effectively met the specific needs of each client. We stood out for our ability to offer strategies based on in-depth data, allowing precise optimizations and results adjusted for the success of each application”, says Felippe Moura, country manager at Appreach.
The new digital horizon for targeted advertising
Connected TV, known as CTV (Internet content transmission on screen), is on the rise, being identified as one of the most promising segments for advertisers seeking highly targeted strategies. With the increase in streaming consumption and the migration of audiences from traditional media to digital platforms, CTV offers unique engagement opportunities.
A Appreach, always attentive to market trends, is already positioning itself to meet this growing demand, in addition to the formats it already operates in. Through solutions that connect the app ecosystem and CTV, the agency will enable brands to deliver impactful messages, integrated with consumer behavior across multiple screens. "CTV is the next big wave in digital advertising, and we are ready to help our clients navigate this new landscape, keeping the focus on performance and measurable results," highlights Felippe.
With the growth projection and new areas of operation, Appreach enters 2025 focused on consolidating its presence as a leading agency for apps and exploring opportunities in the sector's media market. The goal is to follow the changes in the digital market, offering integrated solutions that meet the demands of clients from different sectors and levels of technological maturity. Thus, the company seeks to balance innovation and concrete results, reinforcing its role as a long-term strategic partner for its clients.
