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4 out of 10 companies cite lack of growth opportunities as the main reason for losing talent.

E-Commerce Uptate
By E-Commerce Uptate

The 30th edition of the Robert Half Confidence Index (RCI) provided details on the turnover rate, known as voluntary turnover, experienced by Brazilian companies in the past year. The survey revealed an increase among companies that lost talent due to a lack of growth opportunities. Although it already held the second position in the ranking in 2023, the representation of this reason rose from 25% to 40% of responses in 2024.

The reasons behind voluntary departures

The survey included 387 professionals responsible for recruitment in organizations, and in their assessment, the top five aspects that most encouraged employees to resign were:

  • Better offers elsewhere (71%)
  • Lack of growth opportunities (40%)
  • Below-market average salaries (24%)
  • Uncompetitive benefits (22%)
  • Lack of recognition and rewards (22%)


More companies are experiencing turnover above 10%

In 2024, nearly half of the companies (44%) reported a turnover rate below 5%. Meanwhile, 21% of organizations showed rates between 5% and 10%, while 28% reported turnover above 10%. The remaining 6% did not know how to respond.

“On one hand, there was an increase in the proportion of companies with indicators below 5%, but on the other hand, the number of companies with rates above 10% also grew. These numbers indicate greater polarization: more organizations with low turnover, but also an increase in those with high turnover,” analyzes Lucas Nogueira, Regional Director of Robert Half.

High rates can result in the loss of organizational knowledge, impact on delivery quality, and wasted training investments. However, very low rates may indicate a state of complacency, which is also not positive.

Actions to mitigate turnover
Companies are adopting or planning strategies aimed at increasing employee retention. According to the recruiters interviewed, the five main initiatives are:

  • Leadership training (39%)
  • Offering team training (36%)
  • Career development programs (35%)
  • Improving working conditions and the organizational environment (35%)
  • Enhancement of performance management (31%)


“Voluntary turnover is definitely a critical indicator for companies, but the real challenge lies at the extremes. A healthy level of turnover promotes team renewal and diversity of ideas, while very high or very low rates can be warning signs. The fact is: retention begins in the recruitment process, with the alignment of expectations starting from the interview room,” concludes the Regional Director of Robert Half.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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