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Tá no Bolso and Quality Digital launch Chat-Commerce, the only tool capable of completing purchases within WhatsApp

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Tá no Bolso and Quality Digital launch Chat-Commerce, the only tool capable of completing purchases within WhatsApp

A Quality Digital, a company listed on BM&FBOVESPA and specialist in innovative high-value digital solutions, has joined forces withIt's in your pocket, a startup focused on products for conversational commerce, to launch Chat-Commerce, the only tool capable of completing purchases directly through WhatsApp, without the user having to leave the application.

The Chat-Commerce surge as a response to a market need, since no other solution allows for completing purchases exclusively within WhatsApp. "We noticed the lack of a tool like this in the market and sought out Quality Digital, due to their knowledge of digital commerce, to help us develop it," explains Fábio Rito, Co-CEO and co-founder of Tá no Bolso. "One of the strengths of Chat-Commerce is that anyone can use it through the verified number of the retailer, since all steps are 100% carried out via WhatsApp messages, so there's no need to access links and risk falling for scams," adds Rito.

According to a survey by Opinion Box, WhatsApp is present on 99% of cell phones in Brazil, making it the preferred means of communication for Brazilians. With the projected growth of transactions in conversational commerce reaching US$ 135 billion by 2027, according to Juniper Research, Quality Digital is betting on the expansion trend of this market, offering merchants a solution that enhances the customer experience, providing personalized and hassle-free shopping in real time.

In addition to innovating the shopping journey, Chat-Commerce stands out by addressing the issue of cart abandonment, which affects 82% of transactions according to E-commerce Radar research. "The tool contacts the customer via WhatsApp, reminds them of the products left in the cart with description, photo, and commercial conditions, confirms delivery details, and completes the transaction, all through the app," explains Rito.

Fully integrated with the VTEX platform, with an average implementation time of 30 days, Chat-Commerce can also be implemented on other e-commerce platforms. Another advantage is the lack of need for prior card registration. The solution cross-references the customer and merchant data to identify the preferred payment method, simplifying and speeding up the purchase process.

With this technology, retailers can increase conversion rates, improve the customer experience, stand out from the competition, and achieve a good return on investment, as well as build customer loyalty and eliminate barriers to purchases. The solution recreates the feeling of a physical store in the digital environment, offering benefits for both large and small businesses, such as:

  • Finalize purchases directly on WhatsApp
  • Expanding access to e-commerce
  • Rescue of abandoned cart sales
  • Direct and proactive sales using artificial intelligence
  • Cross-selling and up-selling of products and services
  • Click-to-pay
  • Payment via PIX, without having to access the bank app
  • Various interactions via WhatsApp
  • Sell on other social media

With easy implementation and advantages for both customers and retailers, Chat Commerce emerges as a new and exclusive shopping option in the market. "Even though it is a new development, we already have retailers adopting the solution, and the forecast is for continuous growth as the tool becomes more popular among consumers," comments Julio Britto Jr., CEO of Quality Digital. "In addition to its benefits, we believe that the tool will also become popular because of its ability to be used by companies of any size, benefiting both small and large businesses," concludes the CEO.

Saving time and money ensures Brazilians prefer online grocery shopping

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Saving time and money ensures Brazilians prefer online grocery shopping

Shopping for groceries online is an increasingly common reality in the daily lives of many people. This year alone, according to a survey by Apas, about 66% of Brazilians started doing their grocery shopping remotely. Among the main reasons is the fact that the modality offers convenience, proving to be a way to save time and money, allowing consumers to access offers and compare prices easily and quickly, without leaving home.

The modality has gained popularity and reflects the behavior of a society that increasingly seeks more practical and agile solutions. The frequency of these purchases varies. According to data from Neogrid, 5% of consumers shop online daily, 18% weekly, and 41% monthly.

This diverse demand shows that consumers are increasingly valuing ease and efficiency. Furthermore, the availability of fresh and produce products online has become an important factor to ensure a better shopping experience. This is because the online retail sector has been standing out for its ability to maintain food quality and, consequently, reduce waste.

For Henrique Falcão, Marketing Director of Daki, a 100% digital complete market app with deliveries in minutes, the convenience of online supermarkets has already become a habit."At Daki, we realize that the online supermarket goes beyond simple convenience – it is redefining people's relationship with daily consumption. By allowing customers to meet their needs at the exact moment they arise, we are eliminating the line between planning and action. This not only optimizes time in a world where speed is essential but also transforms the shopping experience into something more intuitive and integrated with modern lifestyle," he comments.

Furthermore, technology emerges as an important tool for the sector's evolution. Solutions such as artificial intelligence and data analysis are transforming the way consumers interact with shopping platforms. These technologies enable more precise personalization of the shopping experience, improving recommendations and service efficiency. With this, online supermarkets are increasingly aligned with customer expectations, providing a unique shopping experience.

In this context, Daki has stood out as an example of evolution to meet customer needs. The platform offers a wide variety of products (more than 5,000 SKUs) in addition to valuing the user experience. As a reference in fast deliveries, the company has shown significant business growth and has become one of the main players in the sector in the country by making deliveries in just a few minutes.   

“Expectations for this sector are high. With each passing day, we are more present in the daily lives of Brazilians. We always seek to understand the needs of our customers and innovate more and more. To do this, we use technologies that transform the shopping experience, offering promotions and discounts designed for each customer, and a more efficient and personalized experience”, concludes Henrique.

Startup creates 'Netflix' of corporate benefits

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Startup creates 'Netflix' of corporate benefits

Applause, a technology startup specializing in incentive and recognition solutions, is at the forefront of a new era in employee appreciation programs. The company offers a corporate benefits platform powered by artificial intelligence, capable of gamifying goals and missions, as well as customizing exclusive experiences.

With the mission of transforming people's relationship with work, the system will offer a wide range of benefits such as accommodations, dinners, discounts at gyms, restaurants, cinemas, theaters, and others. The main difference lies in the variety and flexibility of the rewards catalog and the ease with which managers can customize goals, promoting engagement more aligned with the company's strategic objectives.

“We believe that corporate benefits should go beyond traditional meal vouchers, health plans or cash bonuses. Our platform offers companies the opportunity to provide a true 'Netflix of benefits', with diverse options adapted to the individual needs of each employee. We are reinventing the concept, making it more attractive, engaging and aligned with the expectations of the new generation of professionals”, highlightsEduardo Rodrigues, CEO of Applause.

Founded in 2020 by entrepreneurs with over 15 years of experience in Brazil and Silicon Valley, Applause aims to enhance employee performance through personalized missions. "The platform, through gamification and artificial intelligence, encourages a high-performance culture, rewarding achievements with points that can be exchanged for valuable experiences, such as hotel bookings and spa visits," explainsRaul Macedo, co-founder and CTO of Applause.

With increasing competition for talent, offering customized corporate benefits has become an essential strategy to attract and retain top professionals. By providing customized experiences, Applause helps companies strengthen their bond with teams, increase engagement, and reduce turnover, resulting in a healthier and more productive work environment.

Nortrez Announces Webinar to Announce Strategic Partnership with Intercom

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Nortrez Announces Webinar to Announce Strategic Partnership with Intercom

Nortrez, a technology hub that connects companies in Latin America to cutting-edge SaaS – or Software as a Service – solutions, has announced an exclusive webinar that will take place next Thursday, the 3rd, where the corporation's partnership with Intercom will be announced.

The event – free and open to the public – will be held so that professionals in the fields of customer experience (CX), customer success (CS), and customer service can get a close look at the technological solutions that are expected to revolutionize the sector. Intercom is a leading company in customer management and support, used by over 25,000 companies worldwide, and one of the focuses of the webinar will be to present Fin, the company's Artificial Intelligence that has been making significant impacts in the market.

Alexandre Schio, CEO of Nortrez,reinforces high expectations with the start of the partnership with Intercom: “The company has increasingly positioned itself as an expert in AI for various corporate processes. Intercom strengthens our AI structure and portfolio for customer service and support stages, offering intelligence and efficiency for a vital process of any operation”, he states.

Topics to be covered:
● Overview of the Intercom platform: main features and impact on digital service.
● Focus on Fin AI: how artificial intelligence is transforming efficiency and personalization in customer service.
● Nortrez Services for Intercom: specialized support and solutions developed to enhance Intercom's results.

With the rapidly evolving digital landscape, the webinar is expected to attract a diverse audience, from startups to large corporations, seeking to modernize customer service processes with the most advanced AI solutions. The event promises to highlight how the collaboration between Nortrez and Intercom can positively impact the customer experience, bringing efficiency and personalization at scale.

The event takes place via Zoom and, in addition to Alexandre Schio, will feature the participation of Ricardo Azambuja, LATAM Sales Manager at Intercom, and Eric Dantas, Pre-Sales Specialist at Nortrez. The executives will share valuable insights about the Intercom platform and the innovations brought by Nortrez to this strategic partnership.

Service
Webinar – Nortrez e Intercom
Date: October 3rd, Thursday
Time: 3pm
Format: online via Zoom
How to participate: register for free throughlink. 

Regulation in the betting market contributes to a fair, responsible and productive sector

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Regulation in the betting market contributes to a fair, responsible and productive sector

In the current scenario, market regulation of betting emerges as a key element for building a fairer and more responsible environment for consumers, as well as providing a more balanced competitive arena for companies operating in the sector. This is because the sector continues to grow rapidly, presenting challenges and opportunities also on significant scales.To give an idea, according to recent data from the Central Bank, about 24 million people showed interest in this entertainment model up to August of this year.

In this context, Sorte Online, a leading company in the digital lottery brokerage sector for 21 years, positions itself firmly and proactively regarding the regulation of betting in Brazil. The company advocates not only for the need for a regulatory framework but also leads by example and adopts practices that prioritize transparency and responsibility. She was one of the 113 companies that submitted the licensing request to SIGAP (Betting Management System), a technological solution created by the Ministry of Finance for the regulation, monitoring, and oversight of the betting market in the country.

“We believe that regulation is not just a formality, but a commitment to the integrity of the sector and the protection of our customers. It is essential that all companies operate under the same guidelines to ensure a safe, responsible and reliable environment”, says Márcio Malta, CEO of Sorte Online.

The company gained prominence after its long history of emphasizing the sector's best practices and promoting discussions and educational content about responsible gaming, even before the formalization of these standards, which will only come into effect in January of next year.

Among the main rules under discussion are the prohibition of credit card use and the use of government benefits such as Bolsa Família. The idea is to protect bettors, inhibit default, and prevent crimes such as money laundering.

Therefore, regulation is seen by many experts as a watershed that will strengthen companies committed to ethics and customer safety. "Regulation brings a quality and commitment seal, distinguishing companies that truly dedicate themselves to building a solid market. For us, regulation should also be seen as a recognition of years of ethical work and continuous effort to build a more solid and reliable market," highlights Malta.

The statement seems to be on the right track. Even before the deadline (January 2025), the Federal Government decided to block bets that, so far, have not even started their regularization processes. The list of illegal betting sites to be banned must be released this Tuesday (1st), and the operators must shut down the sites starting from the 11th – the order will be formalized by the National Telecommunications Agency (Anatel).

It is in this context that the company has stood out. Since its founding, Sorte Online has invested in good practices, creating a robust compliance department that guides all areas of the company, in addition to having a team of experienced executives. The approach is reflected in its reputation on Reclame Aqui, where the company maintains high customer satisfaction rates.

“Even without formal regulation, we have implemented a customer-oriented support system, treating each case in a personalized manner, with transparency and efficiency. We are here to ensure that Brazilian bettors can continue to play in a safe and responsible environment, knowing that they are interacting with a company that prioritizes good practices,” concludes Malta.

Skeelo is one of LinkedIn’s Top Startups for the second year in a row

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Skeelo is one of LinkedIn’s Top Startups for the second year in a row

THESkate, reading platform and community, which features the country's largest app and the largest social network for books, Skoob, was recognized for the second consecutive year by LinkedIn as one of the Top Startups of 2024. The presence on the list, which includes companies from different sectors, highlights the positive impact of Skeelo on democratizing access to reading and on the development of the country's startup ecosystem.

For Skeelo's founder and CEO, Rodrigo Meinberg, the achievement demonstrates the company's rapid growth, which has been innovating the reading market with digital solutions and an active community. "Since the company's inception, we have worked to change the Brazilian's relationship with reading, using technology to simplify access to and consumption of great works. We are committed to stimulating the digital publishing market, bringing benefits to all involved—readers, publishers, clients—and primarily being an effective tool in the fight against piracy," he states. "The mission of Skeelo is to be the largest reading platform and community in the world," he/she/they completes.

In full growth, Skeelo has impressive engagement numbers with over 20 million app installs, more than 2 million monthly users, and over 182 million minutes of reading consumption, just in the first half of the year. The company, with 5 years of operation, genuinely Brazilian, has more than 110 clients and partnerships with the largest publishers in the national retail sector.

The startup also stands out as an employer brand, recording a 42% increase in the number of people applying for positions compared to 2023. Of all the applications, 84% of the candidates come directly from LinkedIn, and of this total, 40% were hired.

Transfero takes five Brazilian startups to Web Summit Lisbon

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Transfero takes five Brazilian startups to Web Summit Lisbon

A Transfero, a blockchain-based financial solutions company, is about to take five Brazilian startups to Web Summit Lisbon, a technology and innovation event that will be held from November 11 to 14. The initiative is part of the Next Leap program, a collaboration with Unisuam, Sicoob Empresas, Coinchange, and EBM Group, aimed at accelerating companies that have been in the market for less than five years.

The program began in August with exclusive mentoring sessions covering business development and revenue models, marketing and customer acquisition, product innovation, fundraising, and team management. After a training period, five out of 20 startups were selected to represent Brazil in Lisbon. The selected ones are 95co, AmazBank, Bombordo, Infratoken, and Openi. Each will have the opportunity to be an Alpha exhibitor on one of the event days.

"The participation of Brazilian startups in Web Summit Lisbon demonstrates national innovation in a competitive global landscape, reinforcing Brazil's role in the technology ecosystem. Besides international visibility, it is an opportunity for new partnerships and investments," says Márlyson Silva, CEO of Transfero and event speaker.

Survey of IT executives points to Generative AI as a key driver of cloud investment

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Survey of IT executives points to Generative AI as a key driver of cloud investment

A Wipro Limited, a technology and consulting services company, announced thePulse of Cloud Report 2024, highlighting the evolving dynamics of cloud adoption and Artificial Intelligence across various sectors of the global market. The survey was conducted with more than500 senior executives and directorsin the areas of IT, finance, and operations – all involved in decision-making regarding cloud adoption and AI. Your companies are medium and large-sized in America and Europe, andact in banking and financial services, manufacturing, retail, healthcare, energyandpublic services. 

Research reveals the impact of AI on cloud investments, withmore than half (54%) of organizationssearched citing this technology as the main driver of their cloud investments. Furthermore,more than half of those interviewedindicate thatare increasing investments in hybrid cloud (54%)andpublic (56%). And while the majority of respondents (55%) say their cloud adoption is currently outpacing their AI adoption,more than a third (35%)states thatare advancing both technologies simultaneously.

Research Highlights:

  • Cloud investment is increasing:54% of organizations plan to increase hybrid cloud investments and 56% plan to increase public cloud investments.
  • Cloud adoption continues to outpace AI adoption:the majority of organizations (55%) report that their cloud adoption is ahead of their AI adoption, while 35% say they are moving at the same pace with both technologies.
  • AI and Generative AI are driving cloud investment:54% of organizations cite AI or Generative AI as the top driver of cloud investment, peaking in banking (62%), manufacturing (61%) and retail (55%).
  • Hybrid cloud is dominant:60% of organizations report using hybrid cloud, reflecting the need for flexible solutions that balance on-premises and public cloud services.
  • Focus on cloud cost management:54% of respondents report using utilization analytics and automation tools for cost management.
  • Interest in unified cloud cost management is growing:59% of organizations, 75% of them in the banking and finance sectors, now have a unified strategy, indicating a more mature approach to cloud management.

The report also reveals the growing focus on cloud cost management, with54% of organizations using usage analytics and automation tools for cost managementand59% now using a unified cloud management strategy.

AI and Generative AI are firmly established as key drivers for the cloud across all sectors, reflecting their position as the transformation platform to enable future innovation and competitive advantage. "This trend is expected to continue strongly influencing cloud adoption and investment strategies in the coming year, as leading companies continue to migrate data, build LLMs, and adopt AI tools/applications that require cloud infrastructure. At the same time, companies will remain under pressure to keep their cloud costs under control," explainsWagner Jesus, country head da Wipro no Brasil.

“As businesses rethink their infrastructure to reap the benefits of AI, they are also seeing increasing value in adopting a cloud economics approach. Our research shows that as data migration and the adoption of AI-related applications increasingly drive cloud investment, unified cost management strategies are also growing in importance,” he concludes.Jo Debecker, Managing Partner e Global Head da Wipro FullStride Cloud.

Access the “Pulse of Cloud Report 2024” complete.

The balance between accelerated growth and sustainable management in startups

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The balance between accelerated growth and sustainable management in startups

Accelerated growth is a goal for many startups, but it is not always a synonym for long-term success. The challenge of growing in a healthy and balanced way lies in reconciling rapid expansion with sustainable management that ensures the company's longevity.  

The first step in this direction is to ensure there is a solid foundation, composed of a robust product or service and a clear value proposition. Many growth problems stem from attitudes such as scaling without first fully validating the product in the market.

A startup needs to ensure that it is offering something that solves a real problem and is desired by the public. This is the concept of Product-Market Fit, essential before any rapid growth strategy. To do so, answer the following questions: does the product solve a significant pain point for the customer? Is there enough demand to sustain growth?

Accelerated progress requires capital, but mismanagement of that capital can quickly lead to a financial crisis. Therefore, efficient financial management is essential to ensure that growth does not compromise the company's health.

An expanding startup needs to closely monitor its cash flow to avoid excessive capital burn. Investments should be made carefully, prioritizing areas that generate immediate or short-term returns.

It is vital to plan not only for immediate growth but also to sustain the company in the long term. This means having a contingency plan for times of crisis and a clear vision of how and where to allocate resources for healthy growth.

Rapid development can negatively impact organizational culture, causing stress, overload, and internal conflicts. Thus, maintaining a healthy culture is essential for keeping the team motivated and productive.

Furthermore, as the startup grows, new employees need to be hired, and the existing team must be trained to handle the new demands. A common mistake is focusing only on external growth (market and revenue), ignoring internal growth (people and processes). And when this happens, the company needs people who are aligned with its culture and can meet the demands generated.  

In a growth scenario, leaders need to be able to balance long-term vision with daily operational needs. A participative leadership that encourages the team to get involved in decisions helps maintain a collaborative and resilient environment.

As the organization grows, manual and informal processes can become bottlenecks. Logo, to progress sustainably, it is necessary to automate processes and implement systems that allow scaling without proportionally increasing costs or operational complexity.

Adopting tools and technologies that automate repetitive tasks allows the startup to focus on more strategic activities. This can include everything from the use of financial management software to marketing automation.

Expanding into new markets or increasing the customer base is one of the main goals of an evolving company. However, this needs to be done strategically, avoiding the common mistake of trying to grow on many fronts at the same time.

It is essential to understand which customer segments offer the greatest potential for growth. Poorly planned expansions can result in high costs and little traction. Focusing on specific niches where the startup has a clear competitive advantage is a more effective strategy than trying to establish itself in all markets simultaneously.

Rapid growth can lead to a sense of comfort, but successful companies understand that continuous innovation is the key to long-term sustainability. This means not only launching new products but also constantly improving processes, customer experience, and operational efficiency.

Maintaining a mindset of continuous learning within the company is essential to ensure that growth is aligned with market changes. Startups need to be open to trying new ideas, pivot when necessary, and always keep an eye on emerging trends.

Growing in a healthy way is a challenge that requires a balance between the urgency to expand and the responsibility to manage resources and people sustainably. Initiatives that manage to balance rapid growth with intelligent management, based on data and strategic decisions, are those that can establish themselves firmly and ensure their longevity. The secret is to understand that growing quickly is important, but growing with consistency and sustainability is essential for long-term success.

The Future of Influence Measurement: What CMOs Need to Know to Stay Ahead

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The Future of Influence Measurement: What CMOs Need to Know to Stay Ahead

Influencer marketing is part of reality, and it is ceasing to be a complementary strategy to become one of the main pillars in major brand campaigns. Meanwhile, as creators establish themselves as spokespersons for brands and products, the challenge of measurement persists, hindering the efficient understanding of the results of these actions.

According to a survey carried out byBrandLoversBrazilian platform that connects creators with major advertisers, 95% of companies say that working with creators is a fundamental part of their marketing strategy, but measuring the return on investment (ROI) in campaigns with creators is still a concern for 29% of companies — a clear sign of the demand for more precise tools and metrics that provide clarity on results without overburdening teams.

“With budgets tightening and pressure for tangible results growing, CMOs are rethinking how they measure creators’ impact. Measurement goes far beyond likes and views. In the future, the most relevant metrics will be directly linked to the impact on sales, consumer behavior and long-term brand building. Our research shows that 38% of brand managers already realize how technology facilitates the evaluation of campaigns with creators, and there is enormous potential for this technological integration to evolve even further”, explains Rapha Avellar, CEO and founder of BrandLovrs.

Below, the expert in campaigns with creators highlights the main trends and tools that CMOs need to master to guarantee expressive results and not lose relevance in the market.

  1. No More Vanity Metrics: The Real Impact Across the Funnel

In the past, many influence campaigns were measured solely by vanity metrics, such as likes, views, and follower count. However, Avellar explains that there is a shift in the market away from these superficial metrics and towards focusing on tangible impact throughout the entire sales funnel. This includes the measurement of direct actions such as clicks, generated leads, conversions, and brand awareness.

  1. The era of granular ROI and real-time data analysis

The measurement of ROI (Return on Investment) has never been more essential. Real-time analytics tools are enabling CMOs to have an accurate view of their campaign performance with creators, allowing them to adjust strategies quickly and effectively. "The future involves a granular approach, where each content creator can be evaluated in terms of performance, engagement, and even influence on sales, with continuously updated data," he adds.

  1. Omnichannel measurement: from social media to the point of sale

Another emerging trend is the ability to measure the influence of creators in an omnichannel manner. "Brands are increasingly connecting their influencer campaigns to various touchpoints with consumers, from social media to e-commerce and physical retail locations. CMOs who understand how to map this journey in an integrated way will have a significant competitive advantage," says Avellar.

  1. The power of nano and micro creators in measuring niches

While major influencers continue to attract brand attention, it is nano and micro creators who are transforming measurement into a field of precision. These creators, with smaller audiences, often have deeper and more authentic engagement, making measurement more straightforward and accurate. A BrandLovrs, which makes an average payment per minute to this profile of creators, demonstrates how targeted campaigns can deliver measurable and impactful results.

  1. Artificial intelligence and machine learning in measuring influence

Finally, Avellar points out that the incorporation of artificial intelligence and machine learning is already revolutionizing the way influencer marketing campaigns are measured. These technologies analyze large volumes of data and detect patterns that would be invisible to the naked eye. CMOs who start exploring these tools will be able to predict engagement trends, optimize investments, and anticipate results.

"The future of influence measurement requires CMOs to make a clear transition from superficial metrics to deep and multichannel analyses. With the use of advanced technology and the integration of content creators into marketing strategy, marketing leaders will be able not only to accurately measure the impact of their campaigns but also to continuously optimize their investments. BrandLovrs, for example, uses proprietary technologies to accelerate the campaign process with creators by up to 50%, enabling managers to make data-driven decisions. Those who do not adapt to this new era of measurement risk losing relevance and competitiveness in the market," concludes the CEO.

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