A Quality Digital, a company listed on BM&FBOVESPA and specialist in innovative high-value digital solutions, has joined forces withIt's in your pocket, a startup focused on products for conversational commerce, to launch Chat-Commerce, the only tool capable of completing purchases directly through WhatsApp, without the user having to leave the application.
The Chat-Commerce surge as a response to a market need, since no other solution allows for completing purchases exclusively within WhatsApp. "We noticed the lack of a tool like this in the market and sought out Quality Digital, due to their knowledge of digital commerce, to help us develop it," explains Fábio Rito, Co-CEO and co-founder of Tá no Bolso. "One of the strengths of Chat-Commerce is that anyone can use it through the verified number of the retailer, since all steps are 100% carried out via WhatsApp messages, so there's no need to access links and risk falling for scams," adds Rito.
According to a survey by Opinion Box, WhatsApp is present on 99% of cell phones in Brazil, making it the preferred means of communication for Brazilians. With the projected growth of transactions in conversational commerce reaching US$ 135 billion by 2027, according to Juniper Research, Quality Digital is betting on the expansion trend of this market, offering merchants a solution that enhances the customer experience, providing personalized and hassle-free shopping in real time.
In addition to innovating the shopping journey, Chat-Commerce stands out by addressing the issue of cart abandonment, which affects 82% of transactions according to E-commerce Radar research. "The tool contacts the customer via WhatsApp, reminds them of the products left in the cart with description, photo, and commercial conditions, confirms delivery details, and completes the transaction, all through the app," explains Rito.
Fully integrated with the VTEX platform, with an average implementation time of 30 days, Chat-Commerce can also be implemented on other e-commerce platforms. Another advantage is the lack of need for prior card registration. The solution cross-references the customer and merchant data to identify the preferred payment method, simplifying and speeding up the purchase process.
With this technology, retailers can increase conversion rates, improve the customer experience, stand out from the competition, and achieve a good return on investment, as well as build customer loyalty and eliminate barriers to purchases. The solution recreates the feeling of a physical store in the digital environment, offering benefits for both large and small businesses, such as:
- Finalize purchases directly on WhatsApp
- Expanding access to e-commerce
- Rescue of abandoned cart sales
- Direct and proactive sales using artificial intelligence
- Cross-selling and up-selling of products and services
- Click-to-pay
- Payment via PIX, without having to access the bank app
- Various interactions via WhatsApp
- Sell on other social media
With easy implementation and advantages for both customers and retailers, Chat Commerce emerges as a new and exclusive shopping option in the market. "Even though it is a new development, we already have retailers adopting the solution, and the forecast is for continuous growth as the tool becomes more popular among consumers," comments Julio Britto Jr., CEO of Quality Digital. "In addition to its benefits, we believe that the tool will also become popular because of its ability to be used by companies of any size, benefiting both small and large businesses," concludes the CEO.
