A Quality Digital, company listed on BM&FBOVESPA and specialist in high-value innovative digital solutions, unite forces with theIt's in your pocket, startup focused on products for conversational commerce, to launch Chat-Commerce, the only tool capable of completing purchases directly through WhatsApp, without the user needing to leave the app
Chat-Commerce emerges as a response to a market need, since no other solution allows for the completion of purchases exclusively within WhatsApp. "We realized the need for a tool like this in the market and sought Quality Digital", because of your knowledge of digital commerce, to help us develop, explain Fábio Rito, Co-CEO and co-founder of Tá no Bolso. One of the strengths of Chat-Commerce is that anyone can use it through the verified number of the merchant, since all steps are 100% carried out through messages on WhatsApp, so that it is not necessary to access links and risk falling for scams, complements Rito
According to a survey by Opinion Box, WhatsApp is present on 99% of cell phones in Brazil, being the preferred means of communication for Brazilians. With the projected growth of conversational commerce transactions reaching US$ 135 billion by 2027, according to a study by Juniper Research, Quality Digital bets on the trend of expansion in this market, offering retailers a solution that enhances the customer experience, providing personalized and uncomplicated purchases in real time
In addition to innovating in the purchasing journey, Chat-Commerce stands out by addressing the issue of cart abandonment, which affects 82% of transactions according to research by E-commerce Radar. "The tool contacts the customer via WhatsApp", remind the products left in the cart with description, photo and commercial conditions, confirm delivery details and complete the transaction, everything through the app, details Rito
Fully integrated with the VTEX platform, with an average implementation time of 30 days, Chat-Commerce can also be implemented on other e-commerce platforms. Another advantage is the lack of need for prior registration of cards. The solution cross-references the customer's and the merchant's data to locate the preferred payment method, simplifying and streamlining the purchasing process
With this technology, retailers can increase conversion rates, improve the customer experience, stand out from the competition and achieve a good return on investment, in addition to retaining customers and eliminating barriers to purchases. The solution recreates the feeling of a physical store in the digital environment, offering benefits for both large and small companies, how
- Finalize purchases directly on WhatsApp
- Expanding access to e-commerce
- Rescue of abandoned cart sales
- Direct and proactive sales using artificial intelligence
- Cross-selling and up-selling of products and services
- Click-to-pay
- Payment via PIX, without needing to access the bank app
- Various interactions via WhatsApp
- Sell on other social media
With easy implementation and advantages for both customers and retailers, Chat Commerce emerges as a new and exclusive shopping option in the market. "Even being a novelty, we already have retailers adopting the solution, and the forecast is for continuous growth as the tool becomes more popular among consumers, comment Julio Britto Jr., CEO of Quality Digital. "Besides its benefits", we believe that the tool will become popularized also due to its ability to be used by companies of any size, benefiting both small and large businesses, finalizes the CEO
