In the current scenario, market regulation of betting emerges as a key element for building a fairer and more responsible environment for consumers, as well as providing a more balanced competitive arena for companies operating in the sector. This is because the sector continues to grow rapidly, presenting challenges and opportunities also on significant scales.To give an idea, according to recent data from the Central Bank, about 24 million people showed interest in this entertainment model up to August of this year.
In this context, Sorte Online, a leading company in the digital lottery brokerage sector for 21 years, positions itself firmly and proactively regarding the regulation of betting in Brazil. The company advocates not only for the need for a regulatory framework but also leads by example and adopts practices that prioritize transparency and responsibility. She was one of the 113 companies that submitted the licensing request to SIGAP (Betting Management System), a technological solution created by the Ministry of Finance for the regulation, monitoring, and oversight of the betting market in the country.
“We believe that regulation is not just a formality, but a commitment to the integrity of the sector and the protection of our customers. It is essential that all companies operate under the same guidelines to ensure a safe, responsible and reliable environment”, says Márcio Malta, CEO of Sorte Online.
The company gained prominence after its long history of emphasizing the sector's best practices and promoting discussions and educational content about responsible gaming, even before the formalization of these standards, which will only come into effect in January of next year.
Among the main rules under discussion are the prohibition of credit card use and the use of government benefits such as Bolsa Família. The idea is to protect bettors, inhibit default, and prevent crimes such as money laundering.
Therefore, regulation is seen by many experts as a watershed that will strengthen companies committed to ethics and customer safety. "Regulation brings a quality and commitment seal, distinguishing companies that truly dedicate themselves to building a solid market. For us, regulation should also be seen as a recognition of years of ethical work and continuous effort to build a more solid and reliable market," highlights Malta.
The statement seems to be on the right track. Even before the deadline (January 2025), the Federal Government decided to block bets that, so far, have not even started their regularization processes. The list of illegal betting sites to be banned must be released this Tuesday (1st), and the operators must shut down the sites starting from the 11th – the order will be formalized by the National Telecommunications Agency (Anatel).
It is in this context that the company has stood out. Since its founding, Sorte Online has invested in good practices, creating a robust compliance department that guides all areas of the company, in addition to having a team of experienced executives. The approach is reflected in its reputation on Reclame Aqui, where the company maintains high customer satisfaction rates.
“Even without formal regulation, we have implemented a customer-oriented support system, treating each case in a personalized manner, with transparency and efficiency. We are here to ensure that Brazilian bettors can continue to play in a safe and responsible environment, knowing that they are interacting with a company that prioritizes good practices,” concludes Malta.
