The Applause, a technology startup specialized in incentive and recognition solutions, is at the forefront of a new era in employee recognition programs. The company offers a corporate benefits platform powered by artificial intelligence, able to gamify goals and missions, in addition to customizing exclusive experiences
With the mission of transforming people's relationship with work, the system offers a wide range of benefits such as accommodations, dinners, discounts at gyms, restaurants, cinemas, theaters and among others. The great differential lies in the variety and flexibility of the rewards catalog and the ease with which managers can customize goals, promoting engagement more aligned with the company's strategic objectives
"We believe that corporate benefits should go beyond traditional meal vouchers", health plans or cash bonuses. Our platform offers companies the opportunity to provide a true 'Netflix of benefits', with diversified options tailored to the individual needs of each employee. We are reinventing the concept, making it more attractive, engaging and aligned with the expectations of the new generation of professionals, highlightsEduardo Rodrigues, CEO of Applause
Founded in 2020 by entrepreneurs with over 15 years of experience in Brazil and Silicon Valley, Applause aims to enhance employee performance through personalized missions. "The platform", through gamification and artificial intelligence, encourages a high-performance culture, rewarding achievements with points that can be exchanged for valuable experiences, such as hotel bookings and spa visits,"explains"Raul Macedo, co-founder and CTO of Applause
With the increasing competition for talent, offering personalized corporate benefits has become an essential strategy to attract and retain the best professionals. By providing customized experiences, Applause helps companies strengthen the bond with their teams, increase engagement and reduce turnover, resulting in a healthier and more productive work environment
