Applause, a technology startup specializing in incentive and recognition solutions, is at the forefront of a new era in employee appreciation programs. The company offers a corporate benefits platform powered by artificial intelligence, capable of gamifying goals and missions, as well as customizing exclusive experiences.
With the mission of transforming people's relationship with work, the system will offer a wide range of benefits such as accommodations, dinners, discounts at gyms, restaurants, cinemas, theaters, and others. The main difference lies in the variety and flexibility of the rewards catalog and the ease with which managers can customize goals, promoting engagement more aligned with the company's strategic objectives.
“We believe that corporate benefits should go beyond traditional meal vouchers, health plans or cash bonuses. Our platform offers companies the opportunity to provide a true 'Netflix of benefits', with diverse options adapted to the individual needs of each employee. We are reinventing the concept, making it more attractive, engaging and aligned with the expectations of the new generation of professionals”, highlightsEduardo Rodrigues, CEO of Applause.
Founded in 2020 by entrepreneurs with over 15 years of experience in Brazil and Silicon Valley, Applause aims to enhance employee performance through personalized missions. "The platform, through gamification and artificial intelligence, encourages a high-performance culture, rewarding achievements with points that can be exchanged for valuable experiences, such as hotel bookings and spa visits," explainsRaul Macedo, co-founder and CTO of Applause.
With increasing competition for talent, offering customized corporate benefits has become an essential strategy to attract and retain top professionals. Ao fornecer experiências customizadas, a Applause ajuda empresas a fortalecer o vínculo com as equipes, aumentar o engajamento e reduzir a rotatividade, resultando em um ambiente de trabalho mais saudável e produtivo.
