Shopping for groceries online is an increasingly present reality in the daily lives of many people. Only this year, according to research by Apas, about 66% of Brazilians started shopping for groceries remotely. Among the main reasons, the fact that the modality offers convenience, showing a way to save time and money, allowing consumers to access offers and compare prices easily and quickly, without leaving home
The modality has gained popularity and reflects the behavior of a society that increasingly seeks more practical and agile solutions. The frequency of these purchases is varied. According to data from Neogrid, 5% of consumers shop online for groceries daily, 18% weekly and 41% monthly.
This diverse search shows that consumers have increasingly valued convenience and efficiency. Furthermore, the availability of fresh products and fruits and vegetables online has become an important factor in ensuring a better shopping experience. This is because the online retail sector has been standing out for its ability to maintain the quality of food and, consequently, reduce waste
For Henrique Falcão, Marketing Director of Daki, complete 100% digital marketplace app, with deliveries in minutes, the convenience of online shopping has already become a habit."At Daki, we realize that the online supermarket goes beyond simple convenience – he is redefining people's relationship with daily consumption. By allowing customers to meet their needs at the exact moment they arise, we are eliminating the line between planning and action. This not only optimizes time in a world where speed is essential, but also transforms the shopping experience into something more intuitive and integrated into modern lifestyle.”, comment
Furthermore, technology emerges as an important tool for the evolution of the sector. Solutions like artificial intelligence and data analysis are transforming the way consumers interact with shopping platforms. These technologies allow for a more precise customization of the shopping experience, improving recommendations and service efficiency. With that, online supermarkets are increasingly aligned with customer expectations, providing a unique shopping experience
In this context, Daki has stood out as an example of evolution to meet customer needs. The platform offers a wide variety of products (there are more than 5,000 SKUs) in addition to enhancing the user experience. Reference in fast deliveries, the company has shown significant business growth and has become one of the main players in the sector in the country by making deliveries in just a few minutes.
"The expectations for this sector are high". With each passing day, we are more present in the routine of Brazilians. We always seek to understand the needs of our clients and innovate more and more. For that, we use technologies that transform the shopping experience, offering promotions and discounts tailored for each customer, and a more efficient and personalized experience, Henrique finishes
