Shopping for groceries online is an increasingly common reality in the daily lives of many people. This year alone, according to a survey by Apas, about 66% of Brazilians started doing their grocery shopping remotely. Among the main reasons is the fact that the modality offers convenience, proving to be a way to save time and money, allowing consumers to access offers and compare prices easily and quickly, without leaving home.
The modality has gained popularity and reflects the behavior of a society that increasingly seeks more practical and agile solutions. The frequency of these purchases varies. According to data from Neogrid, 5% of consumers shop online daily, 18% weekly, and 41% monthly.
This diverse demand shows that consumers are increasingly valuing ease and efficiency. Furthermore, the availability of fresh and produce products online has become an important factor to ensure a better shopping experience. This is because the online retail sector has been standing out for its ability to maintain food quality and, consequently, reduce waste.
For Henrique Falcão, Marketing Director of Daki, a 100% digital complete market app with deliveries in minutes, the convenience of online supermarkets has already become a habit."At Daki, we realize that the online supermarket goes beyond simple convenience – it is redefining people's relationship with daily consumption. By allowing customers to meet their needs at the exact moment they arise, we are eliminating the line between planning and action. This not only optimizes time in a world where speed is essential but also transforms the shopping experience into something more intuitive and integrated with modern lifestyle," he comments.
Furthermore, technology emerges as an important tool for the sector's evolution. Solutions such as artificial intelligence and data analysis are transforming the way consumers interact with shopping platforms. These technologies enable more precise personalization of the shopping experience, improving recommendations and service efficiency. With this, online supermarkets are increasingly aligned with customer expectations, providing a unique shopping experience.
In this context, Daki has stood out as an example of evolution to meet customer needs. The platform offers a wide variety of products (more than 5,000 SKUs) in addition to valuing the user experience. As a reference in fast deliveries, the company has shown significant business growth and has become one of the main players in the sector in the country by making deliveries in just a few minutes.
“Expectations for this sector are high. With each passing day, we are more present in the daily lives of Brazilians. We always seek to understand the needs of our customers and innovate more and more. To do this, we use technologies that transform the shopping experience, offering promotions and discounts designed for each customer, and a more efficient and personalized experience”, concludes Henrique.
