THESkate, reading platform and community, which features the country's largest app and the largest social network for books, Skoob, was recognized for the second consecutive year by LinkedIn as one of the Top Startups of 2024. The presence on the list, which includes companies from different sectors, highlights the positive impact of Skeelo on democratizing access to reading and on the development of the country's startup ecosystem.
For Skeelo's founder and CEO, Rodrigo Meinberg, the achievement demonstrates the company's rapid growth, which has been innovating the reading market with digital solutions and an active community. "Since the company's inception, we have worked to change the Brazilian's relationship with reading, using technology to simplify access to and consumption of great works. We are committed to stimulating the digital publishing market, bringing benefits to all involved—readers, publishers, clients—and primarily being an effective tool in the fight against piracy," he states. "The mission of Skeelo is to be the largest reading platform and community in the world," he/she/they completes.
In full growth, Skeelo has impressive engagement numbers with over 20 million app installs, more than 2 million monthly users, and over 182 million minutes of reading consumption, just in the first half of the year. The company, with 5 years of operation, genuinely Brazilian, has more than 110 clients and partnerships with the largest publishers in the national retail sector.
The startup also stands out as an employer brand, recording a 42% increase in the number of people applying for positions compared to 2023. Of all the applications, 84% of the candidates come directly from LinkedIn, and of this total, 40% were hired.
