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41.8% of Brazilians started buying from wholesalers to bypass the rising prices.

E-Commerce Update
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41.8% of Brazilians started buying from wholesalers to bypass the rising prices.

Inflation has caused significant changes in the consumption habits of the Brazilian population. A survey conducted by Brazil Panels Consulting, in partnership with Behavior Insights, reveals that 41.8% of consumers have started buying food from wholesalers to save money. The study, which surveyed 1,056 Brazilians from all regions of the country between March 11 and 23, 2025, highlights the impact of rising prices on household budgets and the strategies adopted to navigate this scenario.

According to the survey, 95.1% of respondents state that the cost of living has increased in the last 12 months. Only 3% consider that prices remained stable and 1.9% perceive a reduction. The perception of acceleration in price increases is also alarming: 97.2% feel that food prices have risen rapidly, making inflation a daily concern.

Food was the sector most affected by the price increase, according to 94.7% of respondents. In this scenario, in addition to going to wholesalers, other behavioral changes were identified: 17.4% started shopping at neighborhood markets to reduce the quantity of products purchased, 5.2% chose fairs in search of better prices, and 33.4% maintained their usual shopping location.

With the rise in prices, there is a drastic change in the consumption habits of the Brazilian population. Inflation not only impacts the budget but also forces a restructuring of consumption priorities. It may seem like just a number, but think about it: if almost 9 out of 10 people feel the weight of inflation precisely on their plate, what does that say about the future of food security in the country? Perhaps it's time to pay closer attention not only to what is on the table but also to what is missing from it, highlights Claudio Vasques, CEO of Brazil Panels.

In addition to seeking cheaper establishments, Brazilians also reduced the number of items in their shopping carts. The survey revealed that more than half of the population (50.5%) stopped buying olive oil, while 46.1% cut back on beef. Even basic and traditional everyday products, such as coffee (34.6%), eggs (20%), fruits and vegetables (12.7%), milk (9%), and rice (7.1%), were included in the list of cuts.

"We are not talking about luxury. We are talking about basic foods, routine, culture, pleasure. Inflation has taken more than just purchasing power: it has removed items from the shopping cart that were previously considered essential. It may seem 'normal' to cut out superfluous items. But when eggs, beans, fruits, and rice are on the list of what is being abandoned, that becomes concerning," warns Vasques.

Future impact

The study also investigated expectations for the next 12 months, and the results point to a scenario of ongoing concern: 65.9% of Brazilians believe that the cost of living will continue to rise, while 23% expect prices to increase more moderately. Only 8% believe that the values will remain stable, and 3.1% see a possible reduction.

Faced with this reality, Brazilians have clear opinions about the measures the government should take to curb the rise in prices. The reduction of taxes on basic goods was identified as the main solution by 61.6% of respondents. Price control of essential items, such as food and energy, was mentioned by 55.6%, while 35.6% believe that the minimum wage increase could help restore purchasing power. Another 25.4% request increased oversight against price abuses, 20.7% mention the need to reduce interest rates, and 17.7% highlight the impact of fuel costs on inflation.

"What is most frightening is not what has already risen, but what is still to come. Nine out of ten Brazilians see the future with further price increases. The consequence is not limited to tomorrow – it is already impacting the present. The inflation expectation accelerates caution and reduces consumption," reinforces Vasques. "The population and businesses are under strong pressure, not only from prices but also from the effects of high interest rates. Without measures to ensure balance, the impact will become increasingly profound, affecting not only consumption but also quality of life," he concludes.

Temu is traffic. The Brazilian market needs revenue

Rodrigo Garcia
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Temu is traffic. The Brazilian market needs revenue

In recent months, Brazil has witnessed the meteoric rise of a new star in the marketplace universe: Temu. Reports indicate that the company is already among the platforms with the highest traffic in the country — according to Conversion, it has reached third place. But is it better to ask: based on what? Visits.

Traffic is an excellent thermometer of curiosity and appetite for low prices. But it is not, by itself, a synonym for result. To understand the true impact of Temu on the Brazilian market, it is necessary to go beyond access and observe what truly drives the sector: revenue, margin, EBITDA.

In 2024, the business model based on direct imports suffered a severe blow. The implementation of the so-called "little blouse tax"—a 20% rate on international purchases of up to US$50, plus ICMS—reduced the volume of these imports by 40% in the first month of enforcement. Federal Revenue data shows that in January 2025, the number of international remittances decreased by 27% compared to the same month of the previous year. The financial value transacted also decreased by 6%.

In other words: even with massive campaigns and strong price appeals, platforms dependent on international remittances have been losing momentum. Instead of creating a national operation, Temu insists on growing based on a cross-border model that is already showing signs of exhaustion.

Unlike other platforms—such as Shopee, which claims that 9 out of 10 sales in the country are already made by local sellers—Temu remains anchored in a fragile tax strategy, subject to regulatory changes and with limited ability to foster the national ecosystem. There is no physical infrastructure in the country, nor commitment to local logistics or promotion of Brazilian businesses.

The discussion, therefore, goes beyond Temu itself. The debate is about which e-commerce model Brazil needs to value. A sustainable model — with a national seller, job creation, and tax payments — or a fast-turnover model, tight margins, and dependence on regulatory loopholes.

It is understandable that the consumer seeks the lowest price. But it is the role of the sector, the authorities, and society as a whole to understand that price is not everything. Traffic generates visibility. Revenue generates retention.

And without permanence, no platform truly consolidates.

Dock, Muevy, and Mastercard launch solution to facilitate international financial transactions

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Dock, Muevy, and Mastercard launch solution to facilitate international financial transactions

A Dock, a technology company for payments and banking in Latin America, Muevy, a company that accelerates the opening of borderless instant payments through Open Finance, and Mastercard, a leader in payment solutions in Brazil, announced a partnership to bring to the Brazilian market a technology that allows financial institutions to perform international transfers quickly to over 190 countries, through Mastercard Move.

The solution, enabled by Dock and Muevy, allows clients to withdraw funds from accounts at any bank via Open Finance and send international remittances quickly and securely through Mastercard Move. The goal is to offer consumers and businesses the same convenience and security as a domestic transfer.

"With this partnership, we are bringing a complete solution to the market. We operationalize regulatory licenses, technology, and fraud prevention, allowing other players to access the solution and ensuring they can focus exclusively on what is most important: delivering the best experience for their customers," says Henrique Casagrande, Chief Operations Officer of Dock.

Mastercard Move offers banks, non-bank financial institutions, direct payers, and their clients a fast and secure money transfer solution, both domestically and internationally. The solutions portfolio covers more than 180 countries and over 150 currencies, with access to more than 95% of the world's banked population.

"It is a privilege to establish this partnership that led to the first use case of Mastercard Move in Brazil – integrating Mastercard Send and our Crossborder services. This solution will enable Brazilian companies to expand their operations, access new markets, and optimize their financial management in a secure, reliable, and flexible way through the ability to send and receive funds in multiple currencies," says Leandro Mattos, Vice President of Transfer Solutions at Mastercard Brazil.

"To send money anywhere in the world, simply provide the beneficiary's name and the destination card number. You send the amount in reais, which is automatically converted and delivered in the currency of the destination country. The service operates 24 hours a day, every day of the week. It is a simple, fast, and secure solution," says José de Carvalho Junior, CEO of Muevy.

Corebiz debuts on TikTok Shop to boost brand sales in Brazil

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Corebiz debuts on TikTok Shop to boost brand sales in Brazil

Corebiz, a reference in e-commerce services in Latin America, is already looking at the potential of TikTok Shop, the platform's new marketplace that promises to revolutionize e-commerce in Brazil. Brands can explore the possibilities of the new sales channel by using personalized strategies to boost conversions.

TikTok Shop allows companies to register products directly on the platform, integrating entertainment and shopping through short videos, live broadcasts, and affiliate marketing. The tool, which moved $32.6 billion globally in 2024, represents a great opportunity for Brazilian brands seeking to connect with consumers in an innovative way.

Corebiz and TikTok Shop

With the increasing adoption of social commerce, Corebiz positions itself as a strategic partner for companies looking to enter TikTok Shop in a structured way. The company offers full support in campaign creation, store integration, and development of digital marketing actions focused on conversion.

"TikTok Shop will transform e-commerce by combining engagement and shopping experience. The integration with influencers and affiliate marketing significantly enhances conversion potential. We are ready to guide brands on this journey and maximize their results within the platform," says Felipe Macedo, co-CEO and Founder of Corebiz.

Trends and transformations

In the United States, 45% of consumers who use TikTok Shop purchase clothing items, while 44% buy beauty and personal care products. During Black Friday 2023, the platform generated approximately US$ 100 million in sales in a single day, tripling the results of the previous year.

In Brazil, where more than 50% of the population uses TikTok, expectations are high. Small and medium entrepreneurs will have a privileged space to expand sales. The adoption of the tool will occur gradually, starting with selected brands and sellers and expanding to more users in the coming months.

How does TikTok Shop work?

The tool provides an integrated shopping experience, with various features to boost sales:

1. Integrated store:products can be found in the shopping tab, in videos, live broadcasts, and on the brand's profile;

2. Live shopping:sellers conduct live broadcasts to showcase products, answer questions, and encourage real-time purchases;

3. Partnerships with influencers:creators can promote products and earn commissions on sales through the affiliate program;

4. Simplified management:The platform offers tools for inventory management, orders, and marketing campaigns;

5. Integration with e-commerce platforms:Support for Shopify and other solutions via API, enabling efficient omnichannel operation.

"Threshold of a New Era" — Jitterbit study reveals growing demand for AI and automation to address the "Data Divide" and resource scarcity

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"Threshold of a New Era" — Jitterbit study reveals growing demand for AI and automation to address the "Data Divide" and resource scarcity

Jitterbit, a global leader in accelerating business transformation for enterprise systems, today revealed the findings of theThe 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven BusinessesThe survey, which gathered insights from 1,000 IT decision-makers in the US and UK, reveals a growing appetite for using AI to implement business automation, but highlights the lack of resources and security concerns as challenges to be overcome.

"The path to success is clear: companies must break down data silos and automate workflows to thrive in the AI era," said Jitterbit's President and CEO, Bill Conner. While many organizations still struggle to find resources in IT teams, Information Security, and line of business to fill this 'data gap,' the opportunity for those who can is immense. We are on the brink of a new era of efficiency and innovation, driven by true end-to-end automation.

The study, conducted by Censuswide Research, reveals that IT teams and business areas are increasingly aligned in their efforts to close the data gap and drive greater collaboration, easing bottlenecks and reducing the workload on IT teams. However, while companies rush to adopt automation and AI-based application development, challenges such as resource shortages, security concerns, and integration hurdles still persist. The main findings include

A growing "data division"

  • 67% of companies today deploy more than 500 applications, creating significant data silos.
  • 70% of the demand for resources for business automation falls on IT teams.
  • 99% of IT leaders recognize the need for seamless integration and automation, but 71% still do not have a unified platform to achieve this goal

The need for self-sufficiency among business area leaders is growing

  • 97% of IT leaders recognize the importance of empowering non-technical users to create, deploy, and maintain applications and integrations, ensuring faster value realization.

Agentic AI (Autonomous AI) on the horizon

  • 99% of companies have integrated AI into their operations; pioneering organizations increasingly see Agentic AI as the next frontier.
  • 31% of companies are already planning for this new era of Agentic AI, signaling the next wave of enterprise AI solutions for autonomous decision-making, which require end-to-end automation.

The biggest challenges of IT

  • Cybersecurity, data privacy, scalability, resources, and compliance remain the main concerns of IT leaders navigating the automation landscape with AI technology.
  • 50% of IT leaders cite vulnerabilities in third-party integrations with AI technology as their main data security concern. This highlights the urgent need for robust AI safety protocols, platform security controls, and accountability processes.

"Traditional automation, designed to perform isolated tasks, is no longer sufficient to keep up with the demands of modern businesses," said Jitterbit's CTO, Manoj Chaudhary. "Agentic AI is driving a fundamental shift — evolving from task-based automation to intelligent automation with adaptable workflows that deliver real business outcomes. By leveraging AI-driven decision-making, companies can break free from data silos and IT bottlenecks, enabling seamless end-to-end automation."

Access the full study, "The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses," by visitinghttps://www.jitterbit.com/ebook/2025-automation-benchmark-report . Gain deeper insights into how companies are adopting end-to-end automation, understand the strategies they are using to overcome integration challenges, and learn what is on the horizon for the future of automation with AI-Infused and application development.

Learn how to boost your e-commerce

E-Commerce Update
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Learn how to boost your e-commerce

Growing over the past decades, the projection for e-commerce in 2025 is R$234.9 billion, with platform users generating 435 million orders and 94 million online purchases, according to ABCOMM (Brazilian Association of Electronic Commerce).To understand how to venture into a vertically expanding market, Pedro Spinelli, CEO of MAP Educação in Marketplaces, spoke at Marketplace Experience, the largest e-commerce event in the state of Rio de Janeiro. With valuable insights on the subject, the entrepreneur shared his experience in the panel "Pillars to Drive Growth: Data, Profitability, and Cash Flow," focused on both those starting in e-commerce and those looking to boost their existing online businesses.Here are the tips

  1. Analyze the data before making any decisionAvoid letting the impulsiveness of good sales months influence the management of the business as a whole. Entrepreneurs who make data-driven decisions can sell up to three times more by accurately analyzing sales year after year.
  2. Increase revenue by prioritizing your contribution marginGive importance to your contribution margin to increase profitability in your overall business revenue. Always analyze the number of orders versus products sold, strategically deciding which products increase the average ticket of your e-commerce and consequently, the revenue.
  1. Be careful with the use of ADSExamine the need for paid advertising and its relevance to your online store. It is important to pay attention to different metrics when making decisions.Always remember that there is a difference between working with paid traffic on your own e-commerce and working on a marketplace, where one builds their brand and the other’s audience belongs to the platform.
  1. Always keep your cash flow healthyTo ensure profitability in your business, it is important to look beyond revenue, also focusing on operational expenses and always paying attention to your cash flow. Not knowing when and where to increase or decrease investment can result in cash flow that cannot meet its own commitments.

The expectation is that the national e-commerce market will grow by 15% compared to 2024, positioning Brazil among the major players in the segment for the coming years.

Use and analysis of data aid in strategic intelligence for brands present in e-commerce and marketplaces

E-Commerce Update
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Use and analysis of data aid in strategic intelligence for brands present in e-commerce and marketplaces

E-commerce has been rapidly evolving, driven by changes in consumer behavior, mainly due to technological advancements and new digital solutions. As a consequence, companies' demand for new channels of negotiation and relationship with the public increases, such as themarketplacesande-commerceThat's why theNubimetricsplatform that empowerssellersand big brands with smart data, it becomes essential for companies to stand out in this competitive environment. According toJuliana Vital, Global Chief Revenue Officer of the startup,The use of strategic information allows understanding customer preferences and anticipating trends for more accurate decision-making, a decisive factor for business success.

According to the Product Intelligence Report,Organizations that use source intelligence tools are 5.5 times more likely to see their revenue grow by more than 25% annually than those that do not use them.However, Nubimetrics' CRO emphasizes that implementation alone is not enough — it is necessary to choose platforms with intelligent analysis and insights capabilities, which will support the entire market analysis process with high accuracy and forecasting ability.

This is a decisive role for brands, allowing them to extractinsights precise to improve operations. The intelligent interpretation of this information enables more effective adjustments in marketing campaigns, product launches, stock optimization, and user experience improvement, resulting in more informed decisions and greater profitability," the specialist concludes.

Walking alongside the consumer, who is different, for the executive, the big brands also have diverse needs in their segments, even if they share the same goals: to drive sustainable growth and ensure positive shopping experiences. With a future-oriented vision, Nubimetrics combines advanced technologies — such as artificial intelligence andbig data- the expertise of industry specialists to understand the specific demands of each company. To accelerate the growth of our clients inmarketplacesande-commerceWe developed a package of customized services that are integrated into the platform that contains the entire solution, thus adapting to the needs of each segment.finishes the professional.

After billion-dollar investment announcement, 99Food waives service fee for restaurants

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After billion-dollar investment announcement, 99Food waives service fee for restaurants

After announcing a R$1 billion investment in Brazil this year, 99 decided to eliminate service fees and monthly charges for restaurants that register on 99Food.

The cost exemption aims to also attract restaurants that were excluded from this system, in addition to providing convenience to the population and generating income for thousands of motorcyclists. When the service is launched, establishments will have immediate access to the more than 55 million users of 99.

For the first time in Brazil, restaurants will be able to operate on a large delivery platform without paying any fees or monthly commissions, accessing opportunities for profit and growth — not through a one-time promotion. All restaurants in Brazil will be able to take advantage of this model for 24 months from the moment they register, which reinforces 99Food's long-term commitment to the sector to always maintain the best business for those who truly make it happen.

"Restaurants no longer need to give up a third of what they earn just to cover costs," says Bruno Rossini, senior director of 99. This is a revolution. We are returning control of the market to those who cook and those who deliver. On an average order, restaurants can earn about 20% more than they do today—a real leap that turns delivery into a profit source, while still offering consumers the most affordable food options in the market.

By eliminating hidden costs and abusive commission structures, 99Food gives restaurant owners the chance to earn more per order while offering fairer prices to customers. The proposal will also provide access to a large portion of the 400,000 Brazilian restaurants that currently offer delivery options — many of them because they cannot afford the high fees currently charged and, with the arrival of 99Food, will finally be able to take advantage of the growth potential that a digital platform like 99 can offer.

Rossini provides an example of cost reduction for the merchant based on the market average. In an order of R$100, R$26.20 are paid with 12% commission, 11% delivery fee, and 3.2% payment transaction fee. In other words, in a R$100 order, the merchant keeps R$73.80.

With the new 99Food model, no commission or fee, the cost for a R$100 order is R$7.70 (4.5% delivery fee and 3.2% payment transaction fee). With this, the restaurant registered on 99Food will have R$92.30 in the case of an average order of R$100.

"With 99Food, restaurants will no longer need to raise prices to cover fees and commissions — they can charge the same amount as at the counter, attracting more customers with fair and affordable meals," explains the 99 executive.

99Food model returns control to restaurants

Since yesterday, any restaurant in Brazil can register on 99Food and choose between two simple models:

Full Service: 99Food takes care of the entire process, with a fixed delivery fee according to the distance;

Marketplace: the restaurant receives orders via 99Food but delivers on its own, maintaining full autonomy.

"This proposal is not a promotion. It is a new standard. And it demonstrates our commitment to always offer the best deal for Brazilian restaurants," says Rossini. We want to grow together: restaurants, delivery people, and customers, all benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food industry in the country.

Brazilian e-commerce services startup invoices R$ 100 million in 2024

E-Commerce Update
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Brazilian e-commerce services startup invoices R$ 100 million in 2024

Founded in 2020, during the rapid growth of e-commerce in Brazil, theCartpandaIt has established itself as a complete ecosystem for digital entrepreneurs, offering integrated solutions for store, checkout, payments, and affiliate marketplace. With the aim of facilitating entrepreneurship and supporting brand transformation, the startup has been standing out in the market, reaching a revenue of R$100 million in 2024, double that of the previous year.

The launch of Cartpanda Global was an important milestone for the business, allowing Brazilian merchants to make sales to other countries. Today, the startup has the most active e-commerce community in Brazil, and international orders already account for 30% more than domestic ones. The nutraceutical sector stands out, with clients generating over R$100 million per store in revenue.

"With the goal of providing a complete service to our employees and clients, we began our journey as a transparent checkout platform, aiming to assist in conversion. However, over time, we realized that the market demanded even more comprehensive solutions. Today, with Cartpanda Global, Cartpanda Pay, and our affiliate marketplace, we not only help in creating stores but also serve as strategic partners in increasing sales and scaling businesses, always with a constant focus on performance," says Lucas Castellani, CEO of Cartpanda.

According to startup data, PIX has established itself as Brazilians' preferred payment method, accounting for 64% of transactions in December 2024. Smaller amounts are predominantly paid via PIX, while credit cards account for about 57% of the total volume.

Cartpanda has been increasingly establishing itself as a reference in the market, adapting to the sector's needs and offering solutions that enable brands to expand their digital presence. With a strategic and integrated approach, the company provides businesses with an efficient and profitable way to scale sustainably.

Starbem and iFood Benefits bring together specialists to discuss mental health at work with a focus on NR-1 requirements

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Starbem and iFood Benefits bring together specialists to discuss mental health at work with a focus on NR-1 requirements

Attentive to the transformations in the corporate landscape and the new regulatory requirements, theStarbemand iFood Benefits, promote on May 6th, at Cubo Itaú, theNR-1 Summit, an event focused on mental health and well-being in the workplace, aimed at expanding the dialogue on employees' emotional well-being and presenting practical solutions for companies seeking to create healthier corporate environments, with a focus on the compliance of the new NR-1 (Regulatory Standard No. 1), which will come into effect at the end of May, but without penalty fines for companies that do not comply.

The meeting will be an opportunity to discuss how the changes in NR-1 — which requires the inclusion of psychosocial aspects in occupational risk management — impact companies and what can be done, in practice, to ensure a healthier, safer, and more productive work environment.

Data from the Ministry of Social Security indicate an alarming scenario: in 2024 alone, nearly 500,000 workers were removed from their activities due to mental health issues, the highest number recorded in at least a decade.

Furthermore, according to an estimate by Starbem based on data from the last five years, until NR-1 is implemented, the number of absences due to mental health issues in 2025 could exceed 710,000 employees. And, if the historical growth rate is maintained, a more realistic projection assumes more than 4 million workers will be absent in 2030, equivalent to 5% of the current workforce. In this tone, without the implementation of NR-1, Starbem estimates a loss of more than R$1.5 billion for the INSS coffers, only in 2025.

The event will feature three panelsNR-1 People, about the challenges of HR in the new era of work;NR-1 Legal and Compliance, about how to navigate legal requirements without headaches and the impact of tax changes and how to prepare oneselfNR-1 Mental Health 4.0about how to prevent episodes that affect mental health. The topics will be led by 15 health and HR specialists already confirmed for the event, such asMarc Tawillcommunication strategist and future of work specialistMichelle Schneider,renowned international speaker and TEDx SpeakerDr. Thiago Liguori, speaker, PhD doctor, and LinkedIn Top Voice.

"This event is more than a debate, it is a call to action. We need to create spaces where talking about emotional suffering is not taboo, where active listening, prevention, and support are real and everyday practices. NR-1 came to remind us that health and safety at work are not only about the physical but also about the psychological. Ignoring this is negligence. Addressing this is leadership. And as companies, we need to take on our role in this transformation and rewrite our understanding of mental health and well-being at work. Promoting mental health in the corporate environment is a legal duty and a social responsibility," warns Leandro Rubio, cardiologist and CEO of Starbem.

Founded in 2020, Starbem is now responsible for managing over 800,000 lives, with a portfolio that includes psychology, nutrition, and more than 15 medical specialties, serving over 2,000 companies across Brazil.

Service:

Event:NR-1 Summit

Data: 06/05

Time:9am to 8pm

Local:Alameda Vicente Pinzon, 54 – Vila Olímpia – São Paulo, SP

Registration: link

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