Founded in 2020, during the rapid growth of e-commerce in Brazil, theCartpandaIt has established itself as a complete ecosystem for digital entrepreneurs, offering integrated solutions for store, checkout, payments, and affiliate marketplace. With the aim of facilitating entrepreneurship and supporting brand transformation, the startup has been standing out in the market, reaching a revenue of R$100 million in 2024, double that of the previous year.
The launch of Cartpanda Global was an important milestone for the business, allowing Brazilian merchants to make sales to other countries. Today, the startup has the most active e-commerce community in Brazil, and international orders already account for 30% more than domestic ones. The nutraceutical sector stands out, with clients generating over R$100 million per store in revenue.
"With the goal of providing a complete service to our employees and clients, we began our journey as a transparent checkout platform, aiming to assist in conversion. However, over time, we realized that the market demanded even more comprehensive solutions. Today, with Cartpanda Global, Cartpanda Pay, and our affiliate marketplace, we not only help in creating stores but also serve as strategic partners in increasing sales and scaling businesses, always with a constant focus on performance," says Lucas Castellani, CEO of Cartpanda.
According to startup data, PIX has established itself as Brazilians' preferred payment method, accounting for 64% of transactions in December 2024. Smaller amounts are predominantly paid via PIX, while credit cards account for about 57% of the total volume.
Cartpanda has been increasingly establishing itself as a reference in the market, adapting to the sector's needs and offering solutions that enable brands to expand their digital presence. With a strategic and integrated approach, the company provides businesses with an efficient and profitable way to scale sustainably.
