E-commerce has been evolving rapidly, driven by changes in consumer behavior, mainly given by the advancement of technologies and new digital solutions. As a consequence, the demand from companies for new channels of negotiation and engagement with the public is growing, how themarketplacesande-commerce. That's why theNubimetrics, platform that empowerssellersand big brands with smart data, it becomes essential for companies to stand out in this competitive environment. According toJuliana Vital, Global Chief Revenue Officer of the startup, the use of strategic information allows understanding customer preferences and anticipating trends for more accurate decision making, decisive factor for business success
According to the Product Intelligence Reportorganizations that use source intelligence tools have 5,5 times more likely to see your revenue grow above 25% per year than those who do not use it. However, Nubimetrics' CRO emphasizes that implementation alone is not sufficient — it is necessary to choose platforms with intelligent analysis and insights capabilities, that will support the entire market analysis process with high accuracy and forecasting ability
This is a decisive role for brands, allowing them to extractinsights necessary to improve operations. The intelligent interpretation of this information enables more effective adjustments in marketing campaigns, product launches, stock optimization and user experience improvement, resulting in more informed decisions and higher profitability, complete the specialist
Walking together with the consumer, what is the difference, for the executive, big brands also have diverse needs in their segments, even with the same goals in common: promoting sustainable growth and ensuring positive shopping experiences. With a future-oriented vision, Nubimetrics combines advanced technologies — as artificial intelligence andbig data — the expertise of industry specialists to understand the specific demands of each company. To accelerate the growth of our clients inmarketplacesande-commercewe developed a package of customized services that are integrated into the platform that has the entire solution, in this way we adapt, to the needs of each segment, finishes the professional
