E-commerce has been rapidly evolving, driven by changes in consumer behavior, mainly due to technological advancements and new digital solutions. As a consequence, companies' demand for new channels of negotiation and relationship with the public increases, such as themarketplacesande-commerceThat's why theNubimetricsplatform that empowerssellersand big brands with smart data, it becomes essential for companies to stand out in this competitive environment. According toJuliana Vital, Global Chief Revenue Officer of the startup,The use of strategic information allows understanding customer preferences and anticipating trends for more accurate decision-making, a decisive factor for business success.
According to the Product Intelligence Report,Organizations that use source intelligence tools are 5.5 times more likely to see their revenue grow by more than 25% annually than those that do not use them.However, Nubimetrics' CRO emphasizes that implementation alone is not enough — it is necessary to choose platforms with intelligent analysis and insights capabilities, which will support the entire market analysis process with high accuracy and forecasting ability.
This is a decisive role for brands, allowing them to extractinsights precise to improve operations. The intelligent interpretation of this information enables more effective adjustments in marketing campaigns, product launches, stock optimization, and user experience improvement, resulting in more informed decisions and greater profitability," the specialist concludes.
Walking alongside the consumer, who is different, for the executive, the big brands also have diverse needs in their segments, even if they share the same goals: to drive sustainable growth and ensure positive shopping experiences. With a future-oriented vision, Nubimetrics combines advanced technologies — such as artificial intelligence andbig data- the expertise of industry specialists to understand the specific demands of each company. To accelerate the growth of our clients inmarketplacesande-commerceWe developed a package of customized services that are integrated into the platform that contains the entire solution, thus adapting to the needs of each segment.finishes the professional.
