After announcing a R$1 billion investment in Brazil this year, 99 decided to eliminate service fees and monthly charges for restaurants that register on 99Food.
The cost exemption aims to also attract restaurants that were excluded from this system, in addition to providing convenience to the population and generating income for thousands of motorcyclists. When the service is launched, establishments will have immediate access to the more than 55 million users of 99.
For the first time in Brazil, restaurants will be able to operate on a large delivery platform without paying any fees or monthly commissions, accessing opportunities for profit and growth — not through a one-time promotion. All restaurants in Brazil will be able to take advantage of this model for 24 months from the moment they register, which reinforces 99Food's long-term commitment to the sector to always maintain the best business for those who truly make it happen.
"Restaurants no longer need to give up a third of what they earn just to cover costs," says Bruno Rossini, senior director of 99. This is a revolution. We are returning control of the market to those who cook and those who deliver. On an average order, restaurants can earn about 20% more than they do today—a real leap that turns delivery into a profit source, while still offering consumers the most affordable food options in the market.
By eliminating hidden costs and abusive commission structures, 99Food gives restaurant owners the chance to earn more per order while offering fairer prices to customers. The proposal will also provide access to a large portion of the 400,000 Brazilian restaurants that currently offer delivery options — many of them because they cannot afford the high fees currently charged and, with the arrival of 99Food, will finally be able to take advantage of the growth potential that a digital platform like 99 can offer.
Rossini provides an example of cost reduction for the merchant based on the market average. In an order of R$100, R$26.20 are paid with 12% commission, 11% delivery fee, and 3.2% payment transaction fee. In other words, in a R$100 order, the merchant keeps R$73.80.
With the new 99Food model, no commission or fee, the cost for a R$100 order is R$7.70 (4.5% delivery fee and 3.2% payment transaction fee). With this, the restaurant registered on 99Food will have R$92.30 in the case of an average order of R$100.
"With 99Food, restaurants will no longer need to raise prices to cover fees and commissions — they can charge the same amount as at the counter, attracting more customers with fair and affordable meals," explains the 99 executive.
99Food model returns control to restaurants
Since yesterday, any restaurant in Brazil can register on 99Food and choose between two simple models:
Full Service: 99Food takes care of the entire process, with a fixed delivery fee according to the distance;
Marketplace: o restaurante recebe pedidos via 99Food, mas faz a entrega por conta própria, mantendo total autonomia.
"This proposal is not a promotion. It is a new standard. And it demonstrates our commitment to always offer the best deal for Brazilian restaurants," says Rossini. We want to grow together: restaurants, delivery people, and customers, all benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food industry in the country.
