After announcing a R$1 billion investment in Brazil this year, 99 decided to waive service fees and monthly charges for restaurants that register on 99Food
The cost exemption also aims to attract restaurants that were excluded from this system, in addition to bringing convenience to the population and generating income for thousands of motorcyclists. When the service is launched, the establishments will have immediate access to the over 55 million users of 99
For the first time in Brazil, restaurants will be able to operate on a large delivery platform without paying any fees or monthly commissions, accessing profit and growth opportunities — and not through a one-time promotion. All restaurants in Brazil will be able to take advantage of this model for 24 months from the moment they register, which reinforces 99Food's long-term commitment to the industry of always maintaining the best business for those who truly make it happen
Restaurants no longer need to give up a third of what they earn just to cover costs, says Bruno Rossini, Senior Director of 99. This is a revolution. We are returning market control to those who cook and those who deliver. In an average order, restaurants can earn about 20% more than they do today — a real leap that turns delivery into a source of profit, and still guarantees consumers the most affordable food options in the market.”
By eliminating embedded costs and abusive commission structures, 99Food gives restaurant owners the chance to earn more per order, at the same time, offering fairer prices for customers. The proposal will also provide access to a large portion of the 400,000 Brazilian restaurants that currently have delivery options — many of them because they cannot afford the high fees currently charged and that, with the arrival of 99Food, they will finally be able to harness the growth potential that a digital platform like 99 can offer
Rossini provides an example of cost reduction for the merchant based on the market average. In an order of R$100, R$26,20 are paid with 12% commission,11% delivery fee and 3,2% payment transaction fee. That is to say, In a R$100 order the merchant keeps R$73,80
With the new 99Food model, no commission or fee, the cost in the case of an order of R$100 is 7,70 reais (4,5% delivery fee and 3,2% payment transaction fee. With that, The restaurant registered on 99Food will have R$92,30 in the case of an average order of R$100
With 99Food, restaurants will no longer need to raise prices to cover fees and commissions — they will be able to charge the same amount as at the counter, attracting more customers with fair and affordable meals, explain the executive of 99
99Food model returns control to restaurants
Since yesterday, any restaurant in Brazil can register on 99Food and choose between two simple models
Full Service: 99Food takes care of the entire process, with a fixed delivery fee based on distance
Marketplace: the restaurant receives orders via 99Food, but make the delivery on your own, maintaining full autonomy
This proposal is not a promotion. It is a new standard. And shows our commitment to always offer the best deal for Brazilian restaurants, Rossini affirms. We want to grow together: restaurants, deliverers and clients, everyone benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food industry in the country
