Learn how to boost your e-commerce

Growing over the past decades, the projection for e-commerce in 2025 is R$234.9 billion, with platform users generating 435 million orders and 94 million online purchases, according to ABCOMM (Brazilian Association of Electronic Commerce).To understand how to venture into a vertically expanding market, Pedro Spinelli, CEO of MAP Educação in Marketplaces, spoke at Marketplace Experience, the largest e-commerce event in the state of Rio de Janeiro. With valuable insights on the subject, the entrepreneur shared his experience in the panel "Pillars to Drive Growth: Data, Profitability, and Cash Flow," focused on both those starting in e-commerce and those looking to boost their existing online businesses.Here are the tips

1. Analyze the data before making any decisionAvoid letting the impulsiveness of good sales months influence the management of the business as a whole. Entrepreneurs who make data-driven decisions can sell up to three times more by accurately analyzing sales year after year.
   
2. Increase revenue by prioritizing your contribution marginGive importance to your contribution margin to increase profitability in your overall business revenue. Always analyze the number of orders versus products sold, strategically deciding which products increase the average ticket of your e-commerce and consequently, the revenue.

1. Be careful with the use of ADSExamine the need for paid advertising and its relevance to your online store. It is important to pay attention to different metrics when making decisions.Always remember that there is a difference between working with paid traffic on your own e-commerce and working on a marketplace, where one builds their brand and the other’s audience belongs to the platform.

1. Always keep your cash flow healthyTo ensure profitability in your business, it is important to look beyond revenue, also focusing on operational expenses and always paying attention to your cash flow. Not knowing when and where to increase or decrease investment can result in cash flow that cannot meet its own commitments.

The expectation is that the national e-commerce market will grow by 15% compared to 2024, positioning Brazil among the major players in the segment for the coming years.