A Corebiz, reference in e-commerce services in Latin America, look at the potential of TikTok Shop, new platform marketplace that promises to revolutionize e-commerce in Brazil. Brands can explore the possibilities of the new sales channel, using customized strategies to boost conversions
TikTok Shop allows companies to register products directly on the platform, integrating entertainment and shopping through short videos, live broadcasts and affiliate marketing. The tool, that moved US$ 32,6 billion worldwide in 2024, represents a great opportunity for Brazilian brands seeking to connect with consumers in an innovative way
Corebiz and TikTok Shop
With the increasing adoption of social commerce, Corebiz positions itself as a strategic partner for companies looking to enter TikTok Shop in a structured way. The company offers full support in creating campaigns, integration of stores and development of digital marketing actions focused on conversion
TikTok Shop will transform e-commerce by combining engagement and shopping experience. Integration with influencers and affiliate marketing significantly expand the conversion potential. We are ready to guide brands on this journey and maximize their results within the platform, affirms Felipe Macedo, co-CEO and Founder of Corebiz
Trends and transformations
In the United States, 45% of consumers who use TikTok Shop buy clothing items, while 44% acquire beauty and personal care products. During the 2023 Black Friday, the platform generated approximately US$ 100 million in sales in a single day, tripling the results of the previous year
In Brazil, where more than 50% of the population uses TikTok, the expectations are high. Small and medium entrepreneurs will have a privileged space to expand sales. The adoption of the tool will occur gradually, starting with selected brands and sellers and expanding to more users in the coming months
How does TikTok Shop work
The tool enables an integrated shopping experience, with various resources to boost sales
1. Integrated storeproducts can be found in the shopping tab, in videos, live broadcasts and on the brand's profile
2. Live shoppingsalespeople conduct live broadcasts to showcase products, answer questions and encourage real-time purchases
3. Partnerships with influencerscreators can promote products and earn commissions on sales through the affiliate program
4. Simplified managementthe platform offers tools for inventory control, orders and marketing campaigns
5. Integration with e-commerce platformssupport for Shopify and other solutions via API, enabling an efficient omnichannel operation
