Corebiz, a reference in e-commerce services in Latin America, is already looking at the potential of TikTok Shop, the platform's new marketplace that promises to revolutionize e-commerce in Brazil. Brands can explore the possibilities of the new sales channel by using personalized strategies to boost conversions.
TikTok Shop allows companies to register products directly on the platform, integrating entertainment and shopping through short videos, live broadcasts, and affiliate marketing. The tool, which moved $32.6 billion globally in 2024, represents a great opportunity for Brazilian brands seeking to connect with consumers in an innovative way.
Corebiz and TikTok Shop
With the increasing adoption of social commerce, Corebiz positions itself as a strategic partner for companies looking to enter TikTok Shop in a structured way. The company offers full support in campaign creation, store integration, and development of digital marketing actions focused on conversion.
"TikTok Shop will transform e-commerce by combining engagement and shopping experience. The integration with influencers and affiliate marketing significantly enhances conversion potential. We are ready to guide brands on this journey and maximize their results within the platform," says Felipe Macedo, co-CEO and Founder of Corebiz.
Trends and transformations
In the United States, 45% of consumers who use TikTok Shop purchase clothing items, while 44% buy beauty and personal care products. During Black Friday 2023, the platform generated approximately US$ 100 million in sales in a single day, tripling the results of the previous year.
In Brazil, where more than 50% of the population uses TikTok, expectations are high. Small and medium entrepreneurs will have a privileged space to expand sales. The adoption of the tool will occur gradually, starting with selected brands and sellers and expanding to more users in the coming months.
How does TikTok Shop work?
The tool provides an integrated shopping experience, with various features to boost sales:
1. Integrated store:products can be found in the shopping tab, in videos, live broadcasts, and on the brand's profile;
2. Live shopping:sellers conduct live broadcasts to showcase products, answer questions, and encourage real-time purchases;
3. Partnerships with influencers:creators can promote products and earn commissions on sales through the affiliate program;
4. Simplified management:The platform offers tools for inventory management, orders, and marketing campaigns;
5. Integration with e-commerce platforms:Support for Shopify and other solutions via API, enabling efficient omnichannel operation.
