Start2024

Annual files: 2024

News and content portals represent a strategic opportunity for the expansion of retail media

E-Commerce Update - 0
Global retail and advertising trend, retail media marketing has been gaining popularity in Brazil, with several initiatives announced by retailers of...

João Kepler invests in Mercado Pronto targeting revenue of R$300 million in 2027

E-Commerce Update - 0
A Private Equity EQF (Equity Fund Group) has just invested in Mercado Pronto, a network of mini-markets in residential and commercial condominiums, to accelerate expansion. Um...

Mobility of the Future – For a Greener Tomorrow

Patricia Gomes - 0
Brazil is preparing to implement a series of sustainable and innovative strategies that promise to transform the country's mobility landscape and revolutionize...

KaBuM! releases Prime Ninja subscription for customers who build a PC on its platform during promotional campaign

E-Commerce Update - 0
O KaBuM!, an e-commerce of technology and games, knows that building a PC from scratch is not always an easy task. And to lend a hand...

G-Tech is a finalist for the Reclame Aqui 2024 Award

E-Commerce Update - 0
G-Tech, the branch of Accumed-Glicomed that operates in the home and hospital health monitoring segment, stands out once again at the Reclame Award...

Gad launches the 5th edition of the Gad' Insights 2024 study with the theme “The Era of Overbranding”

E-Commerce Update - 0
To discuss the future of branding and to outline paths for companies in their decision-making in relation to contemporary consumers, the...

Innovation in Brazilian companies still needs to advance to ensure the longevity of corporations, says expert

E-Commerce Update - 0
Brazil is currently ranked 49th in the Global Innovation Index (GII), calculated by the World Intellectual Property Organization (WIPO). The recent advance in...

Charging totems transform advertising and increase sales

E-Commerce Update - 0
According to a recent survey by Kantar Ibope, 89% of the Brazilian population is impacted by outdoor media, highlighting the power of advertising campaigns...

Brazilian software reaches R$6 billion in variable remuneration calculations

E-Commerce Update - 0
Recently, SplitC, the Brazilian platform that automates variable compensation calculations for companies, reached the milestone of R$ 6 billion in calculated remunerations for over 200.

AI in customer service adopts regional jargons such as “tchê” and “uai” to get closer to users

E-Commerce Update - 0
Imagine a generative artificial intelligence that combines insight and patience at levels rivaling those of a human being. It's not about...
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