A Private Equity EQF (Equity Fund Group), just contributed to Mercado Pronto, network ofmini-markets in residential and commercial condominiumsto accelerate the expansion. This movement marks a new phase of growth and consolidation for the company, highlighting confidence in the potential for network expansion. With the partnership, theReady Marketwill gain access to new resources and expertise, that will be essential to accelerate your expansion plans. The outlined strategy aims tomultiply the number of points of sale and expand the distribution network, keeping the focus on solutions that not only meet, but also retain the attention and engagement of customers
Currently, operating with150 points of sale, distributed in the state of São Paulo, it will double the number of PDS, reaching 500units by the end of 2025. The expansion plan includes 3 main fronts: acquisition of smaller networks, opening of new stores and expanding the service portfolio. The Mercado Pronto aims to close2027 with 1,5 thousand units and revenue exceeding R$ 300 million, consolidating its prominent position in the proximity retail market. "With the entry of Equity Fund Group", we will gain more traction to expand our distribution network and continue offering disruptive solutions focused on customer engagement. From now on, with João Kepler, we will have access, credibility and more visibility, "which will greatly facilitate our acceleration", statedFelipe Baptistella, CEO and founder of theReady Market.
The company's expansion will also focus on increasing the distribution network, with the aim of directly serving more than30 thousand familiesin their homes. The Ready Market, currently, offers more than500 items, available 24 hoursper day, providing practicality and convenience to consumers, strengthening your value proposition. For the future, the goal is to consolidate the brand asindustry innovation leader, transforming the shopping experience in residential and commercial environments. "Combining acquisitions and the opening of new owned units", Mercado Pronto is ready to expand its presence in new regions and market niches, promoting a revolution in proximity retail in Brazil, finalizesJohn Kepler.
With this additional contribution, a EQF(Equity Fund Group) originated from the union of the family office Braga Participações of João Kepler and Captall Ventures of Túlio Mene & Nilio Portella, reaches 70 investments, among them the Energy Source, a Non Stop Productions, the Studio Group, a 4Equity, a One Big Media,a Sense Controllership, among others
