According to a recent survey by Kantar Ibope, 89% of the Brazilian population is affected by outdoor media, highlighting the power of advertising campaigns that permeate people's daily lives. This extensive exposure results in purchasing decisions increasingly influenced by direct stimuli at the point of sale. Data indicates that 69% of consumers' purchase decisions are made exactly when they are face-to-face with the products in stores.
In this way, an innovation has been gaining prominence in the retail scene: cell phone charging kiosks installed at points of sale. These devices not only meet a practical need of customers but have also proven effective in boosting sales and enhancing the shopping experience. The presence of these chargers attracts customers and increases the time spent in stores, creating additional opportunities for conversions and loyalty.
In this scenario, PubliCarga, a franchise specialized in indoor advertising through cell phone charging kiosks, has been standing out. The brand's proposal is not just a new form of advertising; it is a revolution in how brands can connect with their audiences. By adopting this innovative approach, companies have the chance to improve the customer experience while expanding their advertising reach. For investors and entrepreneurs, the brand represents a significant growth opportunity in a rapidly expanding sector.
With an affordable franchise proposal, it allows entrepreneurs to get involved in the strategic advertising sector, taking advantage of the growing outdoor media market and improving consumer engagement strategies.
The growth of initiatives like this reflects a broader trend in the market, where the integration between media and customer experience becomes increasingly crucial for success at the point of sale. The combination of innovation and practicality is shaping a new landscape for retail and advertising, promising positive results for businesses and consumers.
X-ray
Initial investment (including franchise fee, training and totem): R$ 15,990.00.
Required working capital: R$2,000.00.
Average monthly revenue per unit: R$ 11,880.00.
Monthly net profit per unit: (86%) worth R$ 10,334.00.
Royalties: R$ 365,00 fixo + R$ 15,00 por vídeo.
Return on investment period: up to 6 months.
Contract term: 3 years.
