Brazil is currently ranked 49th in the Global Innovation Index (GII), calculated by the World Intellectual Property Organization (WIPO). The recent advance in the GII has caused the country to re-enter the list of the 50 most innovative economies in the world, in a ranking that includes 132 nations.
But despite the growth in rankings in 2023, more awareness is still needed regarding the importance of investments in innovation to ensure the longevity of companies. The observation is from the business management specialist, in the implementation of corporate governance, business succession, and judicial recovery, Marcelo Camorim.
The executive is the current president of the Soares Group's Board of Directors and Family and will speak on the topic at the next edition of Bossa Summit, one of the largest events focused on the innovation and Venture Capital market in the country, which will be held on September 25 and 26 at São Paulo Expo, in São Paulo. In his lecture, Camorim will share thecaseof modernization of the Soares Group during the panel “Beyond Obstacles: Stories of Entrepreneurs who Overcame Adversity”, scheduled for September 26 (Thursday), at 10:50 am.
The specialist will be alongside major names in the investment market such as economist and influencer Ricardo Amorim; Bossa Invest's CVO, João Kepler; founder and president of the Board of the Ser Educacional Group, Jânyo Janguiê Diniz, among others. The event brings together major investor corporations in the high-risk market and startups, as well as venture capital funds, aiming to discuss the main trends in this market to promote targeted investments. For this edition, more than 10,000 people are expected, who will have access to lectures, pitches, business rounds, workshops, mentoring, and networking spaces. In the previous edition, Bossa Summit featured the participation of over six thousand people during the two days of the event, more than 350 exhibitors, over 100 lectures, and the presence of 82 investment funds.
Resilience
Founded in the city of Goiânia over 57 years ago and having started as a small construction materials store, Irmãos Soares, the Soares Group is today aholdingwith activities in various areas such as technology, real estate development, agribusiness, and the building materials sector. Strengthened after overcoming a recent judicial recovery process, the group is already preparing its third generation of heirs to take over the company's leadership. Recently, the company completed a broad restructuring of its management, making it more modern and efficient. Consultant Marcelo Camorim was in charge of this process of recovery and management modernization.
Founded by brothers Odilon José Soares and Elon José Soares, the company remained family-run until the succession to the second generation, the children. However, maintaining the same management style that the parents had in the 1970s was not enough to lead the company to growth, and at its peak, problems began to arise. However, with the partners' open-mindedness towards innovation and new business and management models.
According to Marcelo Camorim, the success of the judicial recovery was only possible thanks to the modernization and professionalization of management, which also implemented corporate governance in all its processes. "The formation of today's management is mature and well integrated into the company's culture, as it was a process that began in 2018 with the first professionalization," highlights Marcelo Camorim.
