Brazil is preparing to implement a series of sustainable and innovative strategies that promise to transform the country's mobility landscape and revolutionize Brazilian transportation by 2030. This is the deadline set by the UN in the 2030 Agenda for achieving the Sustainable Development Goals, which aim to eradicate poverty, protect the planet, and ensure prosperity for all people.
In Brazil, Mover 2030 (Green Mobility and Innovation) is a program of the Federal Government, developed by the Ministry of Development, Industry, Trade and Services (MDIC), which establishes guidelines for the automotive industry that encourage technological development, competitiveness, and environmental sustainability. Among its initiatives, the program promotes increased investment in energy efficiency, with minimum recycling limits in automobile manufacturing and tax reductions for less polluting companies.
One of the program's main goals is the incorporation of advanced technologies that encourage cleaner and more efficient mobility in Brazilian automobiles. Among the expected innovations are autonomous vehicles, which use artificial intelligence systems and advanced sensors to navigate and operate without human intervention, and electromobility , which predicts that by 2030 between 10% and 30% of new vehicles sold will be electric or hybrid. To achieve this, the expansion of charging infrastructure and government incentives to promote the adoption of these vehicles are expected. Furthermore, the integration of Internet of Things (IoT) technologies will allow for more efficient fleet management, optimizing routes and reducing fuel consumption.
To envision the future of mobility, however, it is essential to understand the difference between trends and waves, as each of these categories represents different levels of impact and longevity in the mobility landscape.
Trends are long-term changes that point in a clear and continuous direction, such as the growing adoption of electric and hybrid vehicles in Brazil, supported by increasing environmental awareness, technological advances, and government policies incentivizing the reduction of carbon emissions. Waves, on the other hand, are changes that gain momentum rapidly and show us emerging opportunities with the potential to transform the market, without exhibiting great durability. An example is the increased use of ride-sharing apps, which have radically altered how we think about urban mobility and how we move around the city.
It's important to consider that the future of mobility goes beyond electric vehicles and less polluting modes of transport. It involves a strategic vision encompassing conscious choices aimed at sustainable and lasting business progress. Therefore, digital transformation is not just a trend, but a necessity to face the challenges of modern mobility. In the long term, we also rely on the use of advanced technologies, along with data intelligence, to reduce global carbon emissions, since we know that 20% of CO2eq (carbon dioxide equivalent) emitted into the atmosphere comes from transportation.
The future of mobility is not a distant speculation, but a journey that has already begun. The transition to electric and hybrid vehicles, the digitalization and automation of fleet management processes, and the adoption of sustainable technologies are just some of the changes redefining how we move. The future of mobility also involves changes in mindset. This is the case with Move for Good, Edenred's sustainability program, which has completed two years and is in line with the Group's commitment to reducing its emissions and achieving net zero carbon (a balance between the amount of greenhouse gases emitted and the amount removed from the atmosphere, getting as close to zero as possible) by 2050. The program consists of three pillars: Measure & Reduce, which aims to boost emissions management and the adoption of best practices for fleet decarbonization; Offset & Preserve, which aims to offset greenhouse gas emissions that could not be reduced or avoided through certified projects and support biodiversity preservation; and raise awareness, which encourages a culture that promotes sustainable mobility by driving behavioral transformation.
With the UN's 2030 Agenda and the Mover 2030 program in Brazil establishing guidelines and incentives for a greener future, companies have clear expectations for the coming years of mobility, promoting cost reduction and CO2e (carbon dioxide equivalent) emissions reduction, as well as facilitating fleet management, to transform the future of mobility in Brazil into a concrete reality that encourages sustainable practices beneficial to companies, people, and the environment.
