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Fintech Koin joins Merchant Risk Council (MRC) as a member and reinforces leadership in digital security

E-Commerce Update
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Fintech Koin joins Merchant Risk Council (MRC) as a member and reinforces leadership in digital security

Koin, a fintech focused on fraud prevention and payment solutions such as Buy Now, Pay Later (BNPL), announces its entry into the Merchant Risk Council (MRC). Meanwhile, Dieter Spangenberg, Chief of Payment and Fraud at Koin, joins the MRC LATAM Board.

The appointment positions the executive as one of the biggest names in the sector and places Koin as a protagonist in the market, with a focus on building a more agile, safe and innovative sector, in addition to consolidating its presence in high-impact strategic forums.

The executive, who has been participating in the entity's initiatives since 2010, highlighted the importance of the moment. "The experience at MRC completely transformed the way I see the payments industry and fraud prevention. MRC promotes high-level debates, redefining how companies face challenges and seize opportunities in these areas, resulting in tangible impacts on operations, with fraud performance up to 5 times better than non-member companies. Now, I have the honor of being part of the Board, a unique opportunity to contribute to the evolution of e-commerce in Latin America, accelerate learning, and drive innovation in our region," he emphasizes.

With approximately 30 million transactions analyzed per year and operations in more than six countries, Koin is a leader in fraud prevention in Latin America. As a member of the MRC Board, the executive will also share the fintech's experiences regarding the digital commerce ecosystem and best practices to prevent fraud and maximize sales conversion.

The MRC is recognized as a strategic center of excellence in fraud prevention, payment processing, and risk management. The association connects e-commerce professionals, solution providers, and brands of various sizes, in addition to being a global reference in innovation and education, promoting best practices for the protection of digital commerce.

“The MRC will be celebrating its 25th anniversary in 2025 and we are delighted to welcome members like Koin, who are able to bring a new approach to the market while preserving the consumer’s freedom to make choices – Koin brings valuable contributions to the eCommerce sector in Latin America,” says Julie Fergerson, CEO and founder of the MRC.

Continuing education for CEOs: how important is it for corporate growth?

Thiago Xavier
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Continuing education for CEOs: how important is it for corporate growth?

The world is constantly changing. Every day we wake up, we see news of countries growing economically, wars, agreements, technological advances, and many other events. Leading a company amidst this volatility and uncertainty is not something simple or easy, which requires an excellent CEO at the helm of the business who not only has extensive experience in the field but also possesses a strong understanding of the importance of staying constantly updated so that they are properly prepared to be this pilot.

This unpredictability of the market has always been something present in our history. The difference now is that, with the growth of global digitalization and high societal connectivity, events in other countries also have a high likelihood of affecting us here – which naturally increases the level of concern and apprehension among business leaders.

This feeling has been demanding greater agility, adaptation, and scenario analysis from businesses, in favor of more strategic decision-making. All of us, in theory, should exhibit this behavior in our daily lives; however, in the case of CEOs, this profile becomes even more important, considering the weight of this position for leading operations with maximum efficiency.

Understanding this relationship, data released in a survey conducted by Falconi shows that 80% of CEOs continued studying after their first degree, seeking executive education programs that reinforce their knowledge and skills to occupy this position.

The way they can stay updated to make decisions with minimal information and, based on that, anticipate possible scenarios, deserves attention. This is because, far beyond this routine needing to be part of your schedule, some questions need to be asked and underpin these studies.

Being informed about what is happening in the world is, unquestionably, important. But ask yourself: what advantages will I, as CEO, have over my competitors with this learning routine? What were the latest global events and how did they impact, or not, my company? Can we foresee any occurrence, based on what we have already experienced, so that we are better prepared to deal with them?

Perform these analyses and incorporate what truly makes sense according to the reality of your business. Who are all these agents that impact or interfere with operations, and how can they prepare themselves, based on this, to make more strategic decisions. Something that, in order to achieve the set goals, will depend precisely on this constant update by the CEO, staying alert to what is happening in the world and organizing his house very well for any eventualities.

With the arrival of a new year, new airs are needed. See how 2024 was for your company and your teams, and align everyone's mindset on what to expect for 2025. This ecosystem needs to come together and adapt in the face of achieving these goals, with the right support to turn ideas from paper into action with confidence.

If the market doesn't stop – and has never stopped – why should the CEO? Business dynamics are constantly evolving, and we all should keep up with the pace. Otherwise, you will be the only one stagnating while the world continues to move forward at a rapid pace.

Retail ends the year with a positive balance and predicts strengthening of trends in 2025

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Retail ends the year with a positive balance and predicts strengthening of trends in 2025

With a 4.4% increase in the fifth bimester of 2024 compared to the same period last year, Brazilian retail forecasts maintaining the growth rate for 2025. This is what the report presented by IBGE in the second week of December shows. Among the activities that showed significant growth during the period are the textiles, clothing, and footwear sectors (5.7%), personal and household items (5.2%), and furniture and appliances (4.9%).

These numbers could be even higher in 2025, explains Flavia Mardegan, a specialist in sales and strategic commercial planning. According to Flavia, the more the sector is attentive to global changes and trends, the better the results will be. "We are in an almost unprecedented period in humanity with five generations actively interacting, consuming the most varied products in the most diverse ways. Each with its own particularities, demands, and aspirations. Those who do not pay attention to this will fall behind," he states.

This peculiar scenario never before seen in the world so far requires careful attention from those working in retail, from entrepreneurs to salespeople, says the specialist. According to Mardegan, the retail industry's concern has always been to sell more efficiently and on a large scale. However, the movement now is in the opposite direction, with companies having to deeply understand the consumer to not only offer them the best cost-benefit but also to build loyalty. "The keyword is personalization. Retail has already understood that the era of 'everything for everyone' is over," he adds.

Another point observed by the specialist is the need to adapt physical stores to this context, with the help of strategies such ascustomer experience(CX), or customer experience, which should be as positive as possible;customer success(CS), or overall customer satisfaction; andomnichannel, which is the provision for customers of multiple channels for purchase, connection, and relationship. "The same retail that serves a more conservative person who prefers to go to the checkout line to pay for their purchase also serves people who are technology enthusiasts and use virtual fitting rooms, for example. It is this broad perspective that is in vogue in the world today," he concludes.

By 2025, the forecast is that retailers will invest even more, not only in new configurations of their physical points of sale, but also in the way they view their multiple types of customers.

Brazilian e-commerce performance during Black Friday 2024 is a thermometer for Christmas sales

E-Commerce Update
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Brazilian e-commerce performance during Black Friday 2024 is a thermometer for Christmas sales

Magis5, a hub that integrates the main marketplaces operating in Brazil, carried out asurveyto measure theBrazilian e-commerce performance during Black Friday 2024, carried out on November 29th. The study covered the transactions made through the platform – a total of 428 thousand, carried out by sellers on marketplaces such as Mercado Livre, Shopee, Magazine Luiza, and Amazon.

Analysis of the 428 thousand requestsoffers valuable insights into consumer behavior and industry trends. This year, the sales made by sellers (e-commerce vendors) using Magis5 automation and management solutions marked anew record, with a Gross Merchandise Value (GMV) that exceededR$ 56millionsduring Black Friday itself. This amount represents a growth of59,5%in relation to that recorded in the same period in 2023.

In all, there were428.1971,000 orders processed, as highlighted by the company's CEO, Claudio Dias. The survey also identifies the items that led sales. Highlights include home products, furniture and decoration, followed by vehicle accessories.

For Magis5 CEO Claudio Dias, the results observed by the platform regarding Black Friday 2024 reflect the potential of Brazilian e-commerce and the company. "The results of Black Friday 2024 exceeded our expectations and also demonstrate the potential of Magis5 itself as a partner for sellers in marketplaces," says Dias. "Magis5 is proud to have contributed to the success of our partners by providing solutions that optimize processes and drive business growth."

Follow a summary of the indicators found:

 – Average ticket: R$ 114.03

– Products and categories with the most sales: consumers were most interested in home, furniture and decoration products (22.6%), vehicle accessories (13.9%) and tools and construction (6.5%)

– Exponential growth:sales grew 59.5% compared to the previous year, demonstrating the strength of Brazilian e-commerce.

– Payment methods:PIX led with 38.7% of transactions, followed by credit card (26.5%) and cash in account (18.3%).

- Shopping heat map: peaks of higher activity between 10 a.m. and 2 p.m., with stability until early evening.

AI is expected to generate over 1.3 trillion jobs by 2030, according to Coursera

E-Commerce Update
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AI is expected to generate over 1.3 trillion jobs by 2030, according to Coursera

New data released today by Coursera, one of the world's largest online learning platforms, reveals the fastest-growing professional skills through 2025, based on insights from five million students. Apprentices are rapidly acquiring AI skills to keep up with the evolving job market demands. Currently, AI is the fastest-growing skill among employees, job applicants, and students, with enrollments in related courses increasing by 866% year over year.

These are the findings from the roomCoursera's annual Professional Skills Report, based on insights from over five million students who accessed the platform through more than 7,000 institutional clients in 2024. The main highlights of the report include

  • While AI skills are growing globally, only 28% of degrees will be taken by women in 2024, highlighting the urgent need to address gender disparities in the AI workforce.
  • Six of the top ten fastest-growing tech skills this year are related to cybersecurity and risk management, amid a 71% increase in cyberattacks on the previous year.
  • Human skills are also among the fastest growing as students seek to build a balanced skill profile. Assertiveness and Communication were among the top 10 skills in 2024.
  • Three of the top 10 skills sought by students were focused on sustainability, as the World Economic Forum ranks sustainability as the second fastest-growing job function from 2023 to 2027.
  • Generative AI, Workplace Technologies and Analytics were the top skills among job seekers.

Generative AI Learning Grows, but Brazil Lags Behind Emerging Markets

Generative AI is now the fastest-growing skill among employees, students, and job applicants worldwide. More than half (54%) of enrollments in Coursera's generative AI courses come from students in emerging markets such as India, Colombia, and Mexico. However, Brazil's participation in this rapid adoption remains limited, lagging behind these markets.

Brazilian students are still primarily focused on building fundamental skills, with courses such asFoundations: Data, Data, Everywhere, Google AI EssentialsandFoundations of Project Managementbeing the most popular, representing6.3 millionout of 162 million Coursera students. Brazil has a long way to go to fully harness the transformative potential of AI and other high-demand technologies.By 2025, the global race for AI literacy is expected to intensify, further highlighting the urgency for Brazil to begin closing this gap.

Only 28% of AI Enrollments are Women

Although AI skills are growing globally, only 28% of enrollments in Coursera's generative AI courses were made by women. This is particularly concerning, considering that79% of working women—compared to 58% of men—are employed in occupations susceptible to the impacts of generative AI.

Marni Baker-Stein, Chief Content Officer at Coursera, highlighted:

When we look at the current technological landscape, it is clear that the gender gap remains pronounced. Gender inequality in STEM has been an longstanding issue and is now becoming evident in the field of AI. Just22%Two out of three AI and data science professionals are women, which creates significant barriers to social equity and technology effectiveness. Encouraging women to pursue skills in AI through educational and policy initiatives in the workplace will be crucial to closing the gap and ensuring that the benefits of AI are accessible to everyone.

Cybersecurity: A Growing Priority in Brazil Amid Increased Attacks

The report2024 Threat Landscape da Kasperskyrevealed that Brazil led Latin America in ransomware attacks, with 1.2 million incidents blocked in the region between June 2023 and July 2024—an alarming average of 3,200 attacks daily.

Despite these challenges, Brazil has the potential to become a regional leader in cybersecurity by investing in high-demand skills such as cyber risk management, threat modeling, and Security Information and Event Management (SIEM). Adopting advanced tools, such as generative AI, for cybersecurity can drive innovation and economic growth in the Brazilian digital environment.

Marketing Evolution: Embracing Technology to Engage Customers

In Brazil, companies are shifting from traditional marketing approaches to the use of new technologies, such as AI-powered chatbots and personalized analytics, requiring marketing professionals to master these tools to engage customers effectively. When developing skills inEmail Marketing, Customer Engagement and RetentionandAdvertising and Campaign Management, the apprentices are trained with highly demanded knowledge, ready to seize the growing opportunities in marketing and brand management. These advanced capabilities enable companies to connect with the audience more effectively, optimize campaigns, and deliver data-driven strategies that meet the ever-evolving expectations of consumers.

Prompt Engineering: An Essential Skill

With 22% of recruiting professionals globally updating job descriptions to include the use of Generative AI, courses likePrompt Engineering for ChatGPTandGenerative AI: Prompt Engineering FundamentalsThey are among the top 5 most sought after by students and job applicants. These skills are essential for the effective use of AI tools in various professional contexts, making prompt engineering a crucial competency to remain competitive in an increasingly AI-driven job market.

Christian Hernandez, Head of Coursera Enterprise in Latin America, said:Generative AI is ready to transform jobs and industries in Brazil at an unprecedented pace. To unlock your full potential, digital technologies could generate more than$1.3 trillion in annual impact by 2030throughout Latin America. For Brazil to capitalize on this opportunity, it is crucial to prioritize investments in AI training and literacy. As 2025 approaches, equipping individuals with the skills needed to harness this technology will be essential to drive innovation and sustain economic growth.

Methodology

The fastest-growing skills for 2025 were identified through a comparative assessment of Coursera's corporate student enrollments throughout 2024. Of the more than 1,000 skills listed in the Coursera catalog, the fastest-growing skills are those that showed the largest increases in their overall enrollment ranking during this period and are expected to continue growing or remain popular in 2025.

Retail Media: what are the benefits for companies?

Renan Cardarello
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Retail Media: what are the benefits for companies?

What does your company do differently to attract and retain more and more customers? Reaching this goal in a highly competitive market can be a major obstacle for any entrepreneur. However, there are strategies that are standing out and proving to be highly beneficial in this regard, such as Retail Media. Your retail marketing focus can significantly increase lead conversion and productivity growth, but it must be very well planned to achieve this goal.

In its definition, this marketing strategy refers to the act of using marketplaces and retail brands, mainly their websites, as a place to showcase the brand or products, whether through sponsored ads within search results pages, banners in product categories, or even ads on the homepage. In this regard, each retailer will determine the amount charged for advertising, which will also use their database to segment the ads, so that they are directed to a specific target audience.

According to a survey conducted by Enext in partnership with Newtail, 79% of the companies that contributed their data on the topic are already investing in Retail Media, recognizing the model as a strong trend within the advertising and marketing sector. And there are no shortage of reasons justifying such growth of this movement.

From a legal perspective, with the creation of the General Data Protection Law (LGPD), the way digital marketing collected data to understand consumer behavior through their browsing histories has become quite complicated. There was a significant impact in the paid media sector, which was used to having various consumer data in a more "easy and practical" way, which changed with the enactment of the Law.

To help them with this compliance without compromising data collection and analysis, Retail Media began to stand out by presenting first-party data (information collected directly on the website), in addition to functioning as a filter, since the person on a retail website clearly demonstrates interest in a product.

Along with that, we also experienced a significant change in consumer habits when making online purchases, which has been widely felt in recent years. In practice, instead of searching for desired products on the general search engine, many have started to prefer accessing the official websites of the brands for this selection. This was confirmed in a PowerReviews study, which provided data on user access to some of the main platforms in the market for this purpose: Amazon (50%), Google (31.5%), retail or brand websites (14%), review sites (2%), and social media (2%).

If we also analyze the increase in advertising values within Google and Meta, greater competition in the use of keywords in search engines, opting to invest in advertising on retailer and marketplace platforms that, naturally, have great brand strength in people's consciousness, as well as highly optimized logistics, can bring better results in visibility and competitive prominence.

To further encourage the marketing and advertising field to use the spaces provided, the owners of these platforms even create tools that enable continuous analysis of campaigns, checking data that is also presented on other platforms such as Google Ads and Meta Ads.

All of this has led Retail Media to become widely invested in the market and, in fact, a strategic option for achieving better results, following the movement of consumers in seeking their desired products directly on their brands' websites. Those who bet on this action will surely tend to reap ripe fruits to sell more and more.

Black Friday 2024: A portrait of success and opportunities in Brazil

Julio Bastos
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Black Friday 2024: A portrait of success and opportunities in Brazil

In 2024, Black Friday had its best performance since the pandemic, demonstrating the strength of the Brazilian market and the impact of this date on retail, both physical and online. To give an idea of the scale of the data, according to Confi.Neotrust data, the total revenue between November 28 and December 1 reached R$ 9.4 billion, an amount nearly 11% higher than the same period last year.

In this context, companies from different sectors made significant efforts to attract customers and increase sales, with strategies that reinforce the importance of the date in the commercial calendar. Investments in visibility and attractiveness stocks were widely noticeable, in addition to a general effort to improve the consumer experience. Supermarkets and wholesale chains, for example, created extra points, invested in strategically positioned shelves, and introduced distinctive furniture to highlight offers outside traditional locations, an innovative approach that was well received by the public.

Another prominent sector was e-commerce, which recorded an 11% increase in revenue, surpassing R$ 8 billion. The number of orders in e-commerce alone increased by 12%, while physical retail experienced a significant rise of 23%. Considering the price, the average ticket reached R$ 555.17, a strong indicator of consumer confidence and their willingness to spend more during Black Friday.

The success was also driven by the payment of the first installment of the 13th salary, which helped boost sales volume. However, the high demand revealed persistent challenges: on November 29th, Reclame Aqui recorded a sharp increase in complaints, with the main criticisms related to misleading advertising, delivery delays, and unavailability of advertised products.

With a heated market and improved strategies, 2024 marks a year of economic recovery, consumer confidence, and retail innovation. The success of Black Friday demonstrates the impact of well-planned actions and points to an even more promising Christmas, reinforcing the importance of commercial dates for the strengthening of the Brazilian economy.

Temporary vacancies at the end of the year

The Black Friday and end-of-year holiday period, in addition to market warming and increased retail sales, is also known for the growth of temporary job openings. Mission Brazil, for example, projects a 43% increase in missions, which are essential to ensure on-demand work during this period. This type of operation, in addition to helping ensure product availability even with increased orders, also generates significant income for temporarily hired professionals, injecting resources into the economy.

Digital Transformation, Artificial Intelligence, and the Future of Retail: How Your Business Can Go Beyond the Hype

E-Commerce Update
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Digital Transformation, Artificial Intelligence, and the Future of Retail: How Your Business Can Go Beyond the Hype

Hype is a concept used by marketing teams to refer to promotional actions for a product or service, intense and short-lived, focused on topics that are highly discussed at a given moment. The use of digital technologies proves to be indispensable, but recent innovations, such as artificial intelligence, enable companies to plan practices that go far beyond the hype.

In this sense, personalization in customer relationships is the big leap. "When talking about digital transformation and the future of retail, today we must turn our attention to artificial intelligence. Will it replace people in some activities? Will we have stores without salespeople? Beyond these questions, we need to understand how AI can contribute to the customer journey," evaluates César Baleco, CEO of Grupo Irrah.

The organization specializes in products and technological solutions focused on retail. Includes e-commerce tools, store management tools, and contact channel automation between retailers and customers – including an AI-powered chatbot. It has been in the market for almost 20 years, a period during which it has witnessed intense and rapid technological innovation. "Now, we see AI arriving to revolutionize retail," he considers.

An example of personalization in service, enabled by artificial intelligence, is what can reconfigure the concept of a store. Whether physical or virtual, standardized service will give way to a personalized relationship, enabled by increasingly deep and rapid algorithms and data analysis, "practically in real time," as the specialist points out.

“Purchase history, interactions on social networks, the words used by the consumer both in their speech and in their searches, how this consumer behaves in the store, all of this provides information for the technology to return answers to the customer that meet their specific personal preferences, in order to satisfy their desires and wants”, explains the CEO.

In this way, retail will be able not only to meet what the consumer demands but, most importantly, to anticipate that demand and need. The collection, storage, and analysis of data through artificial intelligence are expanding exponentially; the technology's generative capacity enables segmented, personalized, "tailored" responses, in Baleco's words.

The specialist explains that retail stores will become as personalized as user profiles are today on streaming platforms or music platforms, for example, which already offer these consumers movie and music menus that not only cater to their preferences but also keep these users connected and loyal. "Presentations of launches, discounts, and promotions can be tailored for each client," it predicts.

The customer's behavior at each moment can also be understood. In other words, despite the search, purchase, and viewing history, artificial intelligence monitors potential changes in taste or even the consumer's sentiment at that moment of interaction. An artificial intelligence chatbot detects any mood variation in response to frustration from unmet needs, for example.

Investing in technology providers that offer an ecosystem of solutions (management, customer service, sales) is therefore essential for retailers to achieve full digital transformation. After all, observe the CEO of Grupo Irrah, segmented and personalized actions are useless if, when the customer needs to continue their journey, the system is not structurally prepared to handle demands and flows.

New platform promises to redefine the Brazilian food delivery experience

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New platform promises to redefine the Brazilian food delivery experience

In Brazil, where more than 400 million orders are placed monthly in the food delivery sector, a new technological solution will transform the way consumers interact with renowned brands in the segment. The Burguês Group, which includes brands such as O Burguês, Ex-Touro, O Fornês, and Seu Vidal, recently launched the appPassionate about Delivery, integrating its more than 400 stores into a single platform and bringing an innovative proposal to the market.

A new platform, developed by Alphacode, a company responsible for creating applications for brands such as Habibs, Madero, and TV Band, stands out for its ability to manage a high volume of simultaneous orders and for its goal of creating an intuitive navigation that simplifies the process for the user from choosing the dish to payment. The app was designed to provide a more enjoyable, integrated, and personalized experience, reflecting the premium positioning of the group's brands.

Technological proposal for a demanding market

The initial challenge was to create a robust and scalable system that unified the operations of the Burguês Group, providing a consistent user experience for consumers of various profiles and different locations. For this, Alphacode adopted an approach that included user-centered design, scalable architecture, and the integration of engagement-oriented features such as real-time promotions and personalized notifications.

“The proposal was not only to create an efficient application, but to develop a platform capable of meeting the essence of the group, which values differentiated service and excellence in customer experience,” he explains.Rafael Franco, CEO yesAlphacode.

The process involved detailed planning stages with the group team, mapping the specific needs of each brand and consumer expectations. The interface was designed to allow the user to quickly find what they are looking for, with well-highlighted images and optimized flows that reduce the time spent on each order.

Features that connect technology and experience

In addition to the integration of brands, thePassionate about Deliveryoffers features that aim to retain the customer and optimize the purchasing process. Among the app's differentiators are

  • Exclusive promotions: Specific advantages for platform users, which can be activated in real time and managed in an integrated manner for all the group's brands.
  • Agile payments: The application accepts systems such as PIX and credit cards, ensuring agility and security when finalizing orders.
  • Custom notifications: The system sends alerts about promotions, product launches and updates, keeping users engaged and informed.
  • Scalable architecture: Prepared to support large volumes of simultaneous orders, especially on high demand dates.

According to data from Grupo Burguês, the launch of the platform has already had a positive impact on the brands' operations, allowing for a more efficient flow of orders and greater control over promotional campaigns.

Impact on the market and consumer behavior

The app launch accompanies a digitalization movement that has been redefining the food delivery sector in Brazil. According to the Brazilian Association of Bars and Restaurants (Abrasel), delivery currently accounts for about 30% of the revenue of many food service chains. The creation of proprietary platforms allows companies to increase control over the customer journey, reduce operational costs, and explore new ways of engagement.

For the consumer, it's more convenience and access to exclusive offers. "The customer who chooses to use the app is looking for a differentiated and convenient shopping experience. Creating a tool that combines these features was a priority for the group," says Franco.

The project also demonstrates how the technology market can act as a strategic partner in the growth of large networks. With thePassionate about Delivery, Alphacode reaffirms its ability to meet complex demands in dynamic markets, delivering solutions that go beyond basic functionality.

A new stage for the Burguês Group

With the app's consolidation, Grupo Burguês plans to expand the use of technology to further improve service and operations. Centralizing brands on a single platform allows the company to monitor consumption trends in real time and adjust its strategies quickly.

O case do Passionate about DeliveryIt exemplifies the impact that the integration of technology and experience can have on the food delivery market. For consumers, it represents the convenience of accessing recognized brands with just a few clicks. For the group, it is an opportunity to strengthen the relationship with the audience and reach new heights in the segment.

With more than 20 million orders fulfilled per month in apps developed by Alphacode, projects like this demonstrate the power of technology to transform markets and open up new possibilities for companies of all sizes.

Unik Group offers new integrated solutions for the advertising market

E-Commerce Update
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Unik Group offers new integrated solutions for the advertising market

With an appetite for innovation and integration, the GroupUnique, under the leadership of CEO Rafael Michelucci, arrives on the market with a bold proposal: to offer agencies solutions that unify creativity, technology, and media intelligence in a single ecosystem. The holding company, which already operates with four specialized companies, is ready to revolutionize the market with a complete back office structure, covering all stages — from media and technology to advanced video editing and creative developments. The Unik Group is made up of companiesExiber, Dead PixelandHunx AI, which together promise to deliver unique experiences and incredible results.

One of the big new features of this launch is the arrival of the holding's fourth company:BHalf Digital, a company dedicated to media and technology solutions for the Latin American market. Commanded byPatricia April, who takes on the role of partner and leader of the operation,BHalfcomes to revolutionize the Brazilian advertising market by bringing innovative and affordable international technologies. The company promises to democratize access to these advanced tools across the region, offering new possibilities for agencies and brands to explore the potential of digital media with greater efficiency and reach.

"We are excited about the arrival of BHalf Digital and believe in the transformative potential that these new technologies offer for the advertising market and brands in Latin America," comments Patricia Abrell, a professional with extensive experience in the sector. "Combining technological innovation and media intelligence, we are ready to help brands and agencies achieve results in a simple, effective, and impactful way."

In addition to theBHalf, the GroupUniqueoffers a complete portfolio through its specialized companies. A Exiberstands out in media consulting and operationalization,Dead Pixelis a reference in audiovisual production and post-production, andHunx AIIt is a deep tech focused on artificial intelligence, automation, and machine learning, transforming data into strategic value. In addition to these, the holding company is already planning the launch of a Design Studio that will bring creative solutions for its video and media deliveries.

“The creation of the Unik ecosystem seeks precisely to explore this unique combination of companies to deliver a full range of integrated services that generate accurate insights, high quality and, above all, added value for our clients”, highlights Michelucci, founder of Exiber and CEO of the Unik Group.

With projected revenueR$ 35 million by the end of 2024The Unik Group continues to expand in Brazil, positioning itself as a pioneer by bringing the so-called "creator economy" to the country. A holding supports its clients with programmatic media solutions, DOOH, AI-driven design creation, digital scenarios, and extensive media expertise. In 2025, Unik already foresees new acquisitions and expansion into other Latin American markets. "Our goal is to tailor our services in a personalized way, aligning our expertise with each client's specific needs," concludes the CEO.

The arrival of the Unik Group in Brazil will be celebrated with an exclusive event in São Paulo, where invited journalists, customers and partners will be able to get to know the portfolio of solutions, cases and innovations of the group's companies up close.

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