In Brazil, where more than 400 million orders are placed monthly in the food delivery sector, a new technological solution will transform the way consumers interact with renowned brands in the segment. The Bourgeois Group, that brings together brands like O Burguês, Ex-Bull, The Bakery and Its Vidal, recently launched the appPassionate about Delivery, integrating its more than 400 stores into a single platform and bringing an innovative proposal to the market
The new platform, developed by Alphacode, company responsible for the development of applications for brands like Habibs, Madero and TV Band, stands out for its ability to manage a high volume of simultaneous orders and for the proposal to create an intuitive navigation, that simplifies the process for the user from choosing the dish to payment. The app was designed to provide a more enjoyable experience, integrated and personalized, reflecting the premium positioning of the group's brands
Technological proposal for a demanding market
The initial challenge was to create a robust and scalable system that unified the operations of the Burguês Group, offering a consistent user experience for consumers of varied profiles and different locations. For that, Alphacode adopted an approach that included user-centered design, scalable architecture and the integration of features aimed at engagement, such as real-time promotions and personalized notifications
"The proposal was not only to create an efficient application", but to develop a platform capable of meeting the essence of the group, that values differentiated service and excellence in the customer experience, explainRafael Franco, CEO ofAlphacode.
The process involved detailed planning stages with the group team, mapping the specific needs of each brand and the expectations of consumers. The interface was designed to allow the user to quickly find what they are looking for, with well-highlighted images and optimized flows that reduce the time spent on each order
Features that connect technology and experience
In addition to the integration of the brands, thePassionate about Deliveryoffers features that aim to retain the customer and optimize the purchasing process. Among the app's differentiators are
- Exclusive promotionsSpecific advantages for platform users, that can be activated in real time and managed in an integrated way for all the brands of the group
- Agile paymentsThe app accepts systems like PIX and credit cards, ensuring agility and security in the completion of orders
- Custom notificationsThe system sends alerts about promotions, product launches and updates, keeping users engaged and informed
- Scalable architectureReady to handle large volumes of simultaneous orders, especially on high-demand dates
According to data from the Burguês Group, the launch of the platform is already positively impacting the operation of the brands, allowing for a more efficient flow of orders and greater control over promotional campaigns
Impact on the market and consumer behavior
The launch of the app accompanies a digitization movement that has redefined the food delivery sector in Brazil. According to the Brazilian Association of Bars and Restaurants (Abrasel), delivery represents today about 30% of the revenue of many food chains. The creation of proprietary platforms allows companies to increase control over the customer journey, reduce operational costs and explore new ways of engagement
For the consumer, it is more convenience and access to exclusive offers. "The customer who chooses to use the app is looking for a differentiated and convenient shopping experience". "Creating a tool that brings together these characteristics was a priority for the group", Franco claims
The project also demonstrates how the technology market can act as a strategic partner in the growth of large networks. With thePassionate about Delivery, Alphacode reaffirms its ability to meet complex demands in dynamic markets, delivering solutions that go beyond basic functionality
A new stage for the Burguês Group
With the consolidation of the app, The Burguês Group plans to expand the use of technology to further improve service and operations. The centralization of brands on a single platform allows the company to monitor consumer trends in real time and adjust its strategies with agility
O case do Passionate about Deliveryit exemplifies the impact that the integration between technology and experience can have on the food delivery market. For consumers, it represents the convenience of accessing recognized brands with just a few clicks. For the group, it is an opportunity to strengthen the relationship with the audience and reach new levels in the segment
With over 20 million orders fulfilled per month in apps developed by Alphacode, projects like this demonstrate the power of technology in transforming markets and opening new possibilities for companies of all sizes
