In Brazil, where more than 400 million orders are placed monthly in the food delivery sector, a new technological solution will transform the way consumers interact with renowned brands in the segment. The Burguês Group, which includes brands such as O Burguês, Ex-Touro, O Fornês, and Seu Vidal, recently launched the appPassionate about Delivery, integrating its more than 400 stores into a single platform and bringing an innovative proposal to the market.
A new platform, developed by Alphacode, a company responsible for creating applications for brands such as Habibs, Madero, and TV Band, stands out for its ability to manage a high volume of simultaneous orders and for its goal of creating an intuitive navigation that simplifies the process for the user from choosing the dish to payment. The app was designed to provide a more enjoyable, integrated, and personalized experience, reflecting the premium positioning of the group's brands.
Technological proposal for a demanding market
The initial challenge was to create a robust and scalable system that unified the operations of the Burguês Group, providing a consistent user experience for consumers of various profiles and different locations. For this, Alphacode adopted an approach that included user-centered design, scalable architecture, and the integration of engagement-oriented features such as real-time promotions and personalized notifications.
“The proposal was not only to create an efficient application, but to develop a platform capable of meeting the essence of the group, which values differentiated service and excellence in customer experience,” he explains.Rafael Franco, CEO yesAlphacode.
The process involved detailed planning stages with the group team, mapping the specific needs of each brand and consumer expectations. The interface was designed to allow the user to quickly find what they are looking for, with well-highlighted images and optimized flows that reduce the time spent on each order.
Features that connect technology and experience
In addition to the integration of brands, thePassionate about Deliveryoffers features that aim to retain the customer and optimize the purchasing process. Among the app's differentiators are
- Exclusive promotions: Specific advantages for platform users, which can be activated in real time and managed in an integrated manner for all the group's brands.
- Agile payments: The application accepts systems such as PIX and credit cards, ensuring agility and security when finalizing orders.
- Custom notifications: The system sends alerts about promotions, product launches and updates, keeping users engaged and informed.
- Scalable architecture: Prepared to support large volumes of simultaneous orders, especially on high demand dates.
According to data from Grupo Burguês, the launch of the platform has already had a positive impact on the brands' operations, allowing for a more efficient flow of orders and greater control over promotional campaigns.
Impact on the market and consumer behavior
The app launch accompanies a digitalization movement that has been redefining the food delivery sector in Brazil. According to the Brazilian Association of Bars and Restaurants (Abrasel), delivery currently accounts for about 30% of the revenue of many food service chains. The creation of proprietary platforms allows companies to increase control over the customer journey, reduce operational costs, and explore new ways of engagement.
For the consumer, it's more convenience and access to exclusive offers. "The customer who chooses to use the app is looking for a differentiated and convenient shopping experience. Creating a tool that combines these features was a priority for the group," says Franco.
The project also demonstrates how the technology market can act as a strategic partner in the growth of large networks. With thePassionate about Delivery, Alphacode reaffirms its ability to meet complex demands in dynamic markets, delivering solutions that go beyond basic functionality.
A new stage for the Burguês Group
With the app's consolidation, Grupo Burguês plans to expand the use of technology to further improve service and operations. Centralizing brands on a single platform allows the company to monitor consumption trends in real time and adjust its strategies quickly.
O case do Passionate about DeliveryIt exemplifies the impact that the integration of technology and experience can have on the food delivery market. For consumers, it represents the convenience of accessing recognized brands with just a few clicks. For the group, it is an opportunity to strengthen the relationship with the audience and reach new heights in the segment.
With more than 20 million orders fulfilled per month in apps developed by Alphacode, projects like this demonstrate the power of technology to transform markets and open up new possibilities for companies of all sizes.
