A Magis5, hub that integrates the main marketplaces operating in Brazil, carried out asurveyto measure theBrazilian e-commerce performance during Black Friday 2024, held on the last day of November 29. The study covered the requests transacted via the platform – a total of 428 thousand, made by sellers in marketplaces, like Mercado Livre, Shopee, Magazine Luiza and Amazon
Analysis of the 428 thousand requestsprovides insights deemed valuable about consumer behavior and industry trends. This year, the sales made by sellers (e-commerce vendors) who use the Magis5 automation and management solutions marked anew record, with a Gross Merchandise Value (GMV) that exceededR$ 56millionsduring Black Friday itself. This amount represents a growth of59,5%in relation to what was recorded in the same period in 2023
In total, were428.197one thousand orders processed, as highlighted by the company's CEO, Claudio Dias. The survey also investigates the items that led sales. Among the highlights are home products, furniture and decoration, followed by vehicle accessory.
For the CEO of Magis5, Claudio Dias, the results observed by the platform regarding Black Friday 2024 reflect the potential of Brazilian e-commerce and that of the company. "The results of Black Friday 2024 exceeded our expectations and demonstrate the potential of Magis5 as a partner for sellers in marketplaces", says Dias. "Magis5 takes pride in having contributed to the success of our partners", offering solutions that optimize processes and drive business growth
Follow a summary of the indicators found:
– Average ticket: R$ 114,03
– Products and categories with the highest sales: consumers showed greater interest in home products, furniture and decoration,6%), vehicle accessories 13,9%) and tools and construction (6,5%)
– Exponential growthsales grew 59,5% compared to the previous year, demonstrating the strength of Brazilian e-commerce
– Payment methodsPIX led with 38,7% of transactions, followed by credit card (26,5%) and money in account (18,3%)
– Heat map of purchases: peaks of highest activity between 10 AM and 2 PM, with stability until the beginning of the night.
