With an appetite for innovation and integration, the GroupUnique, under the leadership of CEO Rafael Michelucci, arrives on the market with a bold proposal: to offer agencies solutions that unify creativity, technology, and media intelligence in a single ecosystem. The holding company, which already operates with four specialized companies, is ready to revolutionize the market with a complete back office structure, covering all stages — from media and technology to advanced video editing and creative developments. The Unik Group is made up of companiesExiber, Dead PixelandHunx AI, which together promise to deliver unique experiences and incredible results.
One of the big new features of this launch is the arrival of the holding's fourth company:BHalf Digital, a company dedicated to media and technology solutions for the Latin American market. Commanded byPatricia April, who takes on the role of partner and leader of the operation,BHalfcomes to revolutionize the Brazilian advertising market by bringing innovative and affordable international technologies. The company promises to democratize access to these advanced tools across the region, offering new possibilities for agencies and brands to explore the potential of digital media with greater efficiency and reach.
"We are excited about the arrival of BHalf Digital and believe in the transformative potential that these new technologies offer for the advertising market and brands in Latin America," comments Patricia Abrell, a professional with extensive experience in the sector. "Combining technological innovation and media intelligence, we are ready to help brands and agencies achieve results in a simple, effective, and impactful way."
In addition to theBHalf, the GroupUniqueoffers a complete portfolio through its specialized companies. A Exiberstands out in media consulting and operationalization,Dead Pixelis a reference in audiovisual production and post-production, andHunx AIIt is a deep tech focused on artificial intelligence, automation, and machine learning, transforming data into strategic value. In addition to these, the holding company is already planning the launch of a Design Studio that will bring creative solutions for its video and media deliveries.
“The creation of the Unik ecosystem seeks precisely to explore this unique combination of companies to deliver a full range of integrated services that generate accurate insights, high quality and, above all, added value for our clients”, highlights Michelucci, founder of Exiber and CEO of the Unik Group.
With projected revenueR$ 35 million by the end of 2024The Unik Group continues to expand in Brazil, positioning itself as a pioneer by bringing the so-called "creator economy" to the country. A holding supports its clients with programmatic media solutions, DOOH, AI-driven design creation, digital scenarios, and extensive media expertise. In 2025, Unik already foresees new acquisitions and expansion into other Latin American markets. "Our goal is to tailor our services in a personalized way, aligning our expertise with each client's specific needs," concludes the CEO.
The arrival of the Unik Group in Brazil will be celebrated with an exclusive event in São Paulo, where invited journalists, customers and partners will be able to get to know the portfolio of solutions, cases and innovations of the group's companies up close.
