The consumer's purchase journey can be filled with innovative resources and functionalities that meet many of their demands. However, the entire process of customer loyalty can be frustrated by errors or inaccuracies during the payment and checkout stage, which can generate distrust in the buyer.

In Brazil, this scenario has also been observed by the market. According to the2024 Digital Identity and Fraud Report, prepared by Serasa Experian, 48% of consumers have already given up on an online purchase due to lack of trust. This raises a warning signal for retailers across the country and suggests a mobilization to prevent these episodes as much as possible.

In this context, apayment orchestratorAllows companies to reduce the risk of denied payments by acting as an intermediary layer between the e-commerce platform and various providers. Through a single integration, companies can connect and manage a wide range of payment methods, including credit and debit cards, digital wallets, bank transfers, QR Code payments, and BNPL (Buy Now, Pay Later).

This technology not only optimizes the payment experience but alsoincreases security and efficiency in all transactionsBy offering customers a diverse selection of payment options, companies can reduce cart abandonment and build stronger trust in their brand.

The General Manager of the global payments orchestration platform Yuno, Walter Campos, highlights below some of these features and how they can assist the merchant in this mission:

Centralized management

The lack of a panoramic view of the performance of payments made can harm the merchant's critical perspective on the historical behavior of transactions carried out in their company. The orchestrator has mechanisms capable of creating unified reports, as well as generating analytical insights on each completed payment, which allows the entrepreneur to make future decisions that prevent issues in customer payments, increasing reliability and boosting the return of that consumer to their store.

Additionally, the feature allows connection with multiple methods within the same platform. This is an important differentiator in building and maintaining customer relationships, as it offers them a range of alternatives at the time of purchase and reduces cart abandonment more effectively.

Creation of redundancy between providers

Interruptions, failures, and lengthy rework during the payment process can make the customer journey stressful and unsatisfactory, leading to a loss of trust or interest in returning to the store, as well as affecting the company's image in public reviews and recommendations from these people to friends and family.

The use of the payment orchestrator ensures the necessary redundancy among providers, maintaining quick and continuous payment processing, which significantly reduces the chances of unavailability when consumers make their purchases and conveys a sense of trust and security to these consumers.

Conducting periodic tests

The retailer can and should also test the purchase process internally, simulating transactions with different payment methods. Turning this practice into a habit can help identify failures, optimize the payment system, and update knowledge about the main causes of transaction problems. "On its platform, Yuno allows testing payment processors and using the generated data to determine which methods work best and have higher approval rates, improving transaction performance," the executive points out.

Real-time anomaly detection 

Some card brands may decline transactions above a certain limit or for various reasons. In these cases, it is important for the retailer to invest in the implementation of monitors for real-time payment anomaly detection, which allow for quick analysis of detailed data on each transaction, as well as identifying inconsistencies and creating customized alerts for each type of occurrence, thereby facilitating faster decision-making and problem correction.

"Yuno Monitors, for example, is an advanced solution designed to optimize payment processing, as it allows real-time anomaly detection, the creation of customized alerts based on criteria such as country, currency, and brand, as well as the development of automatic responses to failures, redirecting traffic to alternative payment methods and maintaining transaction continuity," emphasizes Campos.

Managing a business alone is not easy. Besides selling, the entrepreneur needs to manage customer service, inventory, finance, and marketing—all at the same time. With so many functions, repetitive tasks take time and hinder the company's growth. The impact of this can be seen in the numbers: in 2024, Brazil recorded 949 bankruptcy filings, of which 578 were micro and small businesses, according to Serasa Experian.

Automation has been the solution for those seeking more productivity without increasing costs."Those who still do everything manually waste time and risk making mistakes that harm the business. Automating processes is an intelligent way to organize the company and grow sustainably.", explains Luciana Papini, automation specialist and responsible for training more than 5,700 professionals in the field.

Want to know where to start? See 5 ways to automate tasks and make your routine easier, according to the expert:

1- Use automation to respond to customers on WhatsApp

WhatsApp is essential for sales, but manually responding to each message can overwhelm the routine. Automating this process improves the customer experience and reduces response time. It is possible to streamline service, schedule responses to frequently asked questions, and filter interested clients.

2- Record customer history without complications

Organizing customer information facilitates service and helps close more sales. With automation, this data is recorded and can be used to track orders and schedule reminders.

Why does this make a difference? The contact becomes more efficient and personalized, with no risk of missing opportunities.

3- Financial control and inventory with more security

Doing this control manually can cause failures and losses. Automating these areas prevents errors and helps the entrepreneur keep everything organized.

- Quick tip: Set up automatic alerts for payment due dates or product restocking.

4- Plan marketing campaigns to attract customers

Sending promotions and emails manually takes time. Automation allows scheduling personalized messages for specific audiences. Welcome messages, abandoned cart reminders, and exclusive offers can be sent automatically.

5- Organize daily tasks without missing deadlines

Entrepreneurs need to juggle multiple roles. Automation helps structure routines, set priorities, and monitor the progress of tasks. Better planning of the day reduces forgetfulness and allows more focus on the company's growth.

- Extra tip: Relying on a specialized professional can further optimize the results. This specialist helps to structure workflows, integrate tools, and ensure that automation functions efficiently for the business.

Luciana emphasizes that automating processes does not take the entrepreneur's control over the business away. On the contrary, it provides more clarity and efficiency to management.  "With small adjustments, any company can improve productivity without the need for major investments."I finished.

Celebrated on March 15th, Consumer Day is one of the most important dates in retail, boosting sales and significantly increasing demand for delivery services. In this scenario, the logistics sector needs to prepare in advance to handle the large volume of orders. This organization involves a series of strategies, from strengthening the team and expanding operational capacity to using advanced technologies to optimize routes and monitor deliveries in real time.

For Vinicius Valle, marketing manager at Gaudium, a startup focused on mobility and logistics markets, the first step to successful deliveries is to forecast the volume of orders based on data from previous years and market trends. "With this information, it is possible to adjust operational capacity by hiring temporary workers, expanding the vehicle fleet, and increasing stock of packaging and shipping materials," he/she comments.

Furthermore, technology plays a crucial role in the organization and efficiency of the delivery sector. Advanced warehouse management and transportation management systems are used to optimize delivery routes, reduce transportation time, and maximize vehicle utilization. "With the help of this tool, the use of artificial intelligence and machine learning allows predicting and mitigating potential logistical bottlenecks, improving delivery accuracy," explains the specialist.

Another basic premise is to keep customers informed about the status of their orders. It is worth emphasizing that this attitude is essential to ensure a positive experience. Therefore, delivery companies invest in real-time tracking systems, allowing consumers to monitor each stage of the delivery process. Notifications via SMS, email, or mobile apps inform about the delivery progress and estimated arrival time, providing greater transparency and trust.

However, even with all the planning, unforeseen events can happen, and effective management of delays and problems is essential. After all, the Consumer Defense Code stipulates delay as a breach of the offer and guarantees rights such as reimbursement and contract termination. Therefore, clear problem resolution policies, such as reshipping orders or issuing gift cards, help minimize the negative impact on consumers. Furthermore, well-trained customer service teams are essential for handling complaints and finding quick and satisfactory solutions.

In an increasingly connected world, cybersecurity has become a priority for individuals and companies, especially in a country with a high number of attacks on organizational networks and systems. In this scenario, encryption emerges as one of the tools to ensure the protection of sensitive data captured by these institutions.

What is encryption?

Cryptography is the process of transforming readable information into codes, which can only be deciphered by those who possess the correct key. This technique is used to protect confidential data, such as passwords, banking information, and private communications, from unauthorized access.

Why is encryption essential for cybersecurity?

Cybersecurity promotes the protection of computing systems against network theft,hardware, softwares and electronic information. Cryptography is a part of this set of practices. It acts as a virtual barrier, and through it, even if the data is intercepted, it remains unreadable to intruders. Its structuring can be done in two ways

Symmetric encryption:Use the same key to encrypt and decrypt the files.

Asymmetric encryption:uses a pair of keys – a public one (for encryption) and a private one (for decryption). It is widely used in secure communications, such as SSL/TLS insites. 

Furthermore, this technology is also essential for VPNs, secure cloud storage, and platforms with two-factor authentication.

What does encryption provide for businesses?

Carlos Henrique Mencaci,CEO from Digital Helper + Assine Bem, see the adoption of this technology in the company as an essential concern. "Rarely will a business be disconnected. This digital market dynamic, despite agility and modernization, requires double safeguarding. Therefore, valuing tools with encryption is essential in an organization's routine, ensuring reliability for those linked to an institution," he argues. Understand what benefits it provides for an entity

Protection of sensitive data:Various companies handle confidential information, such as customer data or trade secrets. They rely on this to prevent leaks.

Compliance with privacy laws:Regulations such as the LGPD (General Data Protection Law) in Brazil require the use of it to protect personal information.

Cyber Attack Prevention:encryption makes it difficult to enter hackersin systems and sensitive elements, even when security breach occurs. Brazil is the country with the most cyberattacks in the world, followed by Mexico and Ecuador. In a 12-month period, more than 700 million cases were recorded, totaling 1,379 per minute, according to the Kaspersky Threat Landscape for Latin America 2024.

Integrity and authenticity:In addition to maintaining confidentiality, this barrier guarantees the integrity of files modified during transmission.

How to encrypt files?

This transformation in security begins with the adaptation of manual procedures to the electronic environment, such as the movement and storage of physical documents to digital. These papers are often sources of sensitive information, so they should be a priority in the protection scheme.

In this sense, the president indicates the use of platforms to manage and preserve these files. Transfer the documentation to theon-lineIt is an essential update. However, it is not enough to save them anywhere. It is necessary to start using cloud storage on a platform, such as Digital Helper + Assine Bem, which guarantees the integrity of the files through end-to-end encryption," he concludes.

A Occupyelite on-demand marketing company that connects clients to teams formed by the best professionals in the market, closed 2024 with agrowth of 97%In the recipe, prepare for an even more ambitious 2025. The business has been consolidating its position in the sector by combining artificial intelligence, creativity, and agile processes to offer innovative solutions to clients.

This progress is not by chance. 94% of Brazilian companies use digital marketing to ensure growth, according to the Digital Marketing and Sales Maturity in Brazil survey, while IAB Brazil and Kantar Ibope Media state that digital advertising revenue in Brazil increased by 8% in 2023 compared to the previous year – totaling R$ 35 billion. "The market is in full expansion and this should not stop. However, customers are looking for solutions that deviate from the traditional, and that is exactly what we offer here," he states.Luiz Ballas, founder and CEO of Ocupe Digital.

With the expansion of the team, the media department grew by over 80%, while the creative team experienced a 60% increase in the past year. Ocupe's success is reflected not only in the numbers but also in the expansion of its scope of work with strategic clients, such as PetCare, which now relies on Ocupe for projects in customer relationship management (CRM) and user experience (UX).

Another highlight of 2024 was the partnership with Vitru, in addition to other clients served by the company, such as BETC Havas, IPG Mediabrands, Mahta, and Odontocompany. Bet on trends that are expected to shape the industry in 2025, such as influencer marketing – which is projected to generate $500 billion by 2027, according to Goldman Sachs, with Brazil accounting for nearly half of the total – and content optimization with AI. The differential lies in the combination of innovation and a humanized organizational culture, ensuring not only operational efficiency but also customer satisfaction and loyalty.

Internationalization is also part of the business plans, consolidating the potential for global growth. "Our goal is to continue innovating and scaling our services without losing quality. We believe that the balance between technology and humanized management is the way to sustainable growth in this market, and our aim is to follow this path towards the internationalization of our services," says the founder.Ballas, who started his career at Rakuten Brazil and founded Ocupe in 2020, has already led projects for brands such as Panasonic, BMW, and J.P. Morgan. TEDx speaker, he stands out as one of the innovative leaders in the Brazilian advertising sector.