The consumer's purchase journey can be filled with innovative resources and functionalities that meet many of their demands. However, the entire process of customer loyalty can be frustrated by errors or inaccuracies during the payment and checkout stage, which can generate distrust in the buyer.
In Brazil, this scenario has also been observed by the market. According to the2024 Digital Identity and Fraud Report, prepared by Serasa Experian, 48% of consumers have already given up on an online purchase due to lack of trust. This raises a warning signal for retailers across the country and suggests a mobilization to prevent these episodes as much as possible.
In this context, apayment orchestratorAllows companies to reduce the risk of denied payments by acting as an intermediary layer between the e-commerce platform and various providers. Through a single integration, companies can connect and manage a wide range of payment methods, including credit and debit cards, digital wallets, bank transfers, QR Code payments, and BNPL (Buy Now, Pay Later).
This technology not only optimizes the payment experience but alsoincreases security and efficiency in all transactionsBy offering customers a diverse selection of payment options, companies can reduce cart abandonment and build stronger trust in their brand.
The General Manager of the global payments orchestration platform Yuno, Walter Campos, highlights below some of these features and how they can assist the merchant in this mission:
Centralized management
The lack of a panoramic view of the performance of payments made can harm the merchant's critical perspective on the historical behavior of transactions carried out in their company. The orchestrator has mechanisms capable of creating unified reports, as well as generating analytical insights on each completed payment, which allows the entrepreneur to make future decisions that prevent issues in customer payments, increasing reliability and boosting the return of that consumer to their store.
Additionally, the feature allows connection with multiple methods within the same platform. This is an important differentiator in building and maintaining customer relationships, as it offers them a range of alternatives at the time of purchase and reduces cart abandonment more effectively.
Creation of redundancy between providers
Interruptions, failures, and lengthy rework during the payment process can make the customer journey stressful and unsatisfactory, leading to a loss of trust or interest in returning to the store, as well as affecting the company's image in public reviews and recommendations from these people to friends and family.
The use of the payment orchestrator ensures the necessary redundancy among providers, maintaining quick and continuous payment processing, which significantly reduces the chances of unavailability when consumers make their purchases and conveys a sense of trust and security to these consumers.
Conducting periodic tests
The retailer can and should also test the purchase process internally, simulating transactions with different payment methods. Turning this practice into a habit can help identify failures, optimize the payment system, and update knowledge about the main causes of transaction problems. "On its platform, Yuno allows testing payment processors and using the generated data to determine which methods work best and have higher approval rates, improving transaction performance," the executive points out.
Real-time anomaly detection
Some card brands may decline transactions above a certain limit or for various reasons. In these cases, it is important for the retailer to invest in the implementation of monitors for real-time payment anomaly detection, which allow for quick analysis of detailed data on each transaction, as well as identifying inconsistencies and creating customized alerts for each type of occurrence, thereby facilitating faster decision-making and problem correction.
"Yuno Monitors, for example, is an advanced solution designed to optimize payment processing, as it allows real-time anomaly detection, the creation of customized alerts based on criteria such as country, currency, and brand, as well as the development of automatic responses to failures, redirecting traffic to alternative payment methods and maintaining transaction continuity," emphasizes Campos.
