Celebrated on March 15th, Consumer Day is one of the most important dates in retail, boosting sales and significantly increasing demand for delivery services. In this scenario, the logistics sector needs to prepare in advance to handle the large volume of orders. This organization involves a series of strategies, from strengthening the team and expanding operational capacity to using advanced technologies to optimize routes and monitor deliveries in real time.
For Vinicius Valle, marketing manager at Gaudium, a startup focused on mobility and logistics markets, the first step to successful deliveries is to forecast the volume of orders based on data from previous years and market trends. "With this information, it is possible to adjust operational capacity by hiring temporary workers, expanding the vehicle fleet, and increasing stock of packaging and shipping materials," he/she comments.
Furthermore, technology plays a crucial role in the organization and efficiency of the delivery sector. Advanced warehouse management and transportation management systems are used to optimize delivery routes, reduce transportation time, and maximize vehicle utilization. "With the help of this tool, the use of artificial intelligence and machine learning allows predicting and mitigating potential logistical bottlenecks, improving delivery accuracy," explains the specialist.
Another basic premise is to keep customers informed about the status of their orders. It is worth emphasizing that this attitude is essential to ensure a positive experience. Therefore, delivery companies invest in real-time tracking systems, allowing consumers to monitor each stage of the delivery process. Notifications via SMS, email, or mobile apps inform about the delivery progress and estimated arrival time, providing greater transparency and trust.
However, even with all the planning, unforeseen events can happen, and effective management of delays and problems is essential. After all, the Consumer Defense Code stipulates delay as a breach of the offer and guarantees rights such as reimbursement and contract termination. Therefore, clear problem resolution policies, such as reshipping orders or issuing gift cards, help minimize the negative impact on consumers. Furthermore, well-trained customer service teams are essential for handling complaints and finding quick and satisfactory solutions.
