A Occupyelite on-demand marketing company that connects clients to teams formed by the best professionals in the market, closed 2024 with agrowth of 97%In the recipe, prepare for an even more ambitious 2025. The business has been consolidating its position in the sector by combining artificial intelligence, creativity, and agile processes to offer innovative solutions to clients.
This progress is not by chance. 94% of Brazilian companies use digital marketing to ensure growth, according to the Digital Marketing and Sales Maturity in Brazil survey, while IAB Brazil and Kantar Ibope Media state that digital advertising revenue in Brazil increased by 8% in 2023 compared to the previous year – totaling R$ 35 billion. "The market is in full expansion and this should not stop. However, customers are looking for solutions that deviate from the traditional, and that is exactly what we offer here," he states.Luiz Ballas, founder and CEO of Ocupe Digital.
With the expansion of the team, the media department grew by over 80%, while the creative team experienced a 60% increase in the past year. Ocupe's success is reflected not only in the numbers but also in the expansion of its scope of work with strategic clients, such as PetCare, which now relies on Ocupe for projects in customer relationship management (CRM) and user experience (UX).
Another highlight of 2024 was the partnership with Vitru, in addition to other clients served by the company, such as BETC Havas, IPG Mediabrands, Mahta, and Odontocompany. Bet on trends that are expected to shape the industry in 2025, such as influencer marketing – which is projected to generate $500 billion by 2027, according to Goldman Sachs, with Brazil accounting for nearly half of the total – and content optimization with AI. The differential lies in the combination of innovation and a humanized organizational culture, ensuring not only operational efficiency but also customer satisfaction and loyalty.
Internationalization is also part of the business plans, consolidating the potential for global growth. "Our goal is to continue innovating and scaling our services without losing quality. We believe that the balance between technology and humanized management is the way to sustainable growth in this market, and our aim is to follow this path towards the internationalization of our services," says the founder.Ballas, who started his career at Rakuten Brazil and founded Ocupe in 2020, has already led projects for brands such as Panasonic, BMW, and J.P. Morgan. TEDx speaker, he stands out as one of the innovative leaders in the Brazilian advertising sector.
