A DialogInternal Communication and Engagement Company announced the launch of theDialog AI Insightsa new generative Artificial Intelligence module that facilitates the analysis of quantitative and qualitative data to improve strategies in the area. The solution is part of Dialog AI, an Artificial Intelligence ecosystem for Engagement, which also includes the modulesPower AI CreatorandEngagement Dialog Index.
The announcement occurs at a time of accelerated digital transformation. According to aMicrosoft research(2023), 64% of professionals report not having time or energy for their activities, and this group is 3.5 times more likely to face difficulties related to innovation and strategy. In the same vein, Artificial Intelligence appears as the main technological banner advocated by the Internal Communication sector, being mentioned by 44% of people in a study conducted by Aberje and Ação Integrada (2024).
In this context, Dialog emerges as a response to the growing demand for data analysis, simplifying the optimization of Internal Communication management and employee engagement. Investing in Artificial Intelligence since 2023, HR Tech was the first Brazilian company in the Internal Communication market to propose an Artificial Intelligence ecosystem focused on engagement.
"Our technology not only queries platform data but also deeply analyzes employee behavior by integrating different sources of information captured from communication platforms that are part of the employee's daily routine. With nearly 80 indicators processed quickly, managers can combine filters to obtain highly detailed and refined organizational insights," explains Hugo Godinho, CEO of HR Tech.
The launch of Dialog AI Insights, which aims to answer qualitative and quantitative questions about the actions taken on the platform, now provides a more in-depth and analytical view of Internal Communication and Engagement, allowing companies to assess the effectiveness of their initiatives and better guide their strategic decisions.
With this feature, through a targeted approach using Artificial Intelligence agents, the information can be delivered in two ways:
- Real-time interactionThe user can ask questions directly to the AI and receive personalized responses based on the platform's database. A CI agent supports a wide range of inquiries about communication performance, campaigns, and specific audiences, serving as the company's "radar" for engagement.
- Automated reportsComprehensive monthly analyses are also available, including indicators such as access, engagement, content quality, and other essential aspects for Internal Communication management — reflecting what is actually being experienced within the organization.
In addition to the features planned for the launch, Dialog AI Insights will include new agents capable of monitoring organizational health, predicting trends, and analyzing communication flow. "We will start precisely with the CI agent to understand what most interests our clients and, based on this use, we will create new agents to address specific issues, cross-referencing data," says Godinho.
