Consumer Day, officially celebrated on March 15, goes beyond a symbolic date: it is a phenomenon that mobilizes millions and exposes one of the greatest challenges of Brazilians – the difficulty of resolving conflicts with companies. This year, the promotions extend throughout the week, according to the recommendation of FecomercioSP, in a strategy that has become a tradition in retail to boost sales during a traditionally weaker period. In 2024, the data moved R$ 602,8 million, and the expectation for 2025 is that this number will be surpassed, driven by aggressive discounts and payment facilities
However, behind the offers and the heated consumption, a chronic problem persists: the difficulty consumers face in resolving conflicts with companies. Undue charges, service failures and discrepancies in accounts are still common complaints, which often result in hours of waiting for customer service or in lengthy legal processes. It is in this scenario that Resolva AI emerges, a platform that uses artificial intelligence to transform the relationship between consumers and companies
Released in January 2025, the tool is the first in Brazil dedicated exclusively to solving large-scale problems through AI. Developed in the AI first model, she arrives to challenge the traditional customer service model, offering a faster and more efficient alternative
Since its launch, the platform has already processed almost 3 thousand tickets, with a resolution rate that jumped from 70% to as high as 90% in recent weeks. The Net Promoter Score (NPS) of 90 – a satisfaction indicator that exceeds the industry average – reinforces the effectiveness of the tool. The platform also stands out for its collaborative approach: by registering its business rules in the system, companies can resolve issues before they become larger conflicts
“In addition to providing a simplified experience for users, our platform provides companies with a structured and effective way to handle complaints, contributing to improve your internal processes”, explain Vicente Camilo, founder of the platform
How the platform works
Resolva AI acts as a free virtual assistant, available 24 hours a day. The process is simple: the user describes their problem on the platform, what, in a few minutes, interpret the complaint and offer a solution. After the consumer's approval, the tool acts autonomously – be calling the company on behalf of the user, promoting reconciliation or, in more complex cases, preparing an initial petition for the Court
“ Resolva AI emerges with the conviction that consumers do not just want to complain, but solve your problems quickly and efficiently ”, reinforces Vicente Camilo
The tool is already available for the telecommunications sector, one of the champions of complaints in the country, and should expand its operations to e-commerce, banks, financial and aviation until June 2025. By the end of the year, the goal is to cover all the major customer experience (CX) markets in Brazil
A new chapter for Consumer Day
As Consumer Week continues to heat up commerce, Resolva AI arrives as an innovative solution to one of the biggest challenges in the market: the agile and efficient resolution of problems. The platform simplifies the lives of consumers and offers companies an opportunity to improve their processes and reduce litigation costs
With ambitious expansion plans, the platform promises to strengthen the relationship between customers and companies, marking a new chapter in the history of Consumer Day in Brazil. In a country where bureaucracy and slowness are still obstacles, artificial intelligence can be the key to a fairer and more efficient experience, democratizing access to conflict resolution
