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Payroll tax relief: companies may abandon the regime before 2028 due to gradual re-taxation

Companies in sectors covered by payroll tax relief can choose to leave the regime before the end of its validity, scheduled for 2028. The gradual reindexing, which begins in 2025 and extends until 2027, is making the regime less advantageous for many sectors, according to an assessment by Pedro Ackel, Legal and Tax Director of theBrazilian Association of Administrative Support Service Providers (Abrapsa).

"The law approved this year proposes a transition process that, year after year, will make the tax relief regime less attractive for many companies," says Ackel. The main advantage of the payroll tax exemption regime has been the replacement of the 20% social security contribution on payroll with a contribution calculated on the companies' gross revenue, called the Social Security Contribution on Gross Revenue (CPRB), with rates ranging from 1% to 4.5%. This modality has been particularly beneficial for companies with large payrolls, such as those in technology, construction, and 17 other sectors of the economy.

However, starting in 2025, companies will face a hybrid taxation system, in which the rate on gross revenue will be gradually reduced, while the contribution on payroll will be gradually reintroduced. In 2025, for example, the CPRB rate will be reduced to 80% of the current value, and companies will have to pay a 5% contribution on the payroll. In 2026, the contribution on the payroll increases to 10%, and in 2027, reaches 15%, while at the same time, the CPRB rate continues to decrease. This transition model has raised concerns in labor-intensive sectors, which are already considering the possibility of leaving the regime before 2028.

Financial impact on affected companies and sectors

"The proposed hybrid taxation system could cause companies that already have high payrolls relative to their revenue to see their costs increase starting in 2025," explains Pedro Ackel. He observes that the projection of salary costs and revenue will play a decisive role in the companies' choice to stay or abandon the tax relief regime. For those companies whose payroll represents a significant portion of their revenue, the new regime may prove financially unviable, encouraging them to exit the program before 2028 and return to the conventional payroll contribution regime.

Some sectors, such as technology and construction, are particularly affected by this transition, since in them, wages represent a large proportion of gross revenue. Many companies in these sectors may choose to abandon the tax relief as early as 2025 due to the increase in the tax burden brought by the new rule.

Possible return of pejotization

A possible consequence of this re-energization is the return of the practice of pejotization. Pejotization consists of hiring professionals as legal entities (PJs), which allows companies to avoid labor charges such as FGTS, 13th salary, and vacations. With the new scenario of progressive taxation, companies may start developing pejotization projects for high-salary positions, aiming to minimize the costs caused by reoneração.

Pejotization, which lost strength in recent years due to opposing jurisprudence decisions, may regain ground if payroll tax relief becomes financially unfeasible for large companies. "Professionals in strategic positions and high salaries will be the most affected, as pejotization is an alternative to reduce labor costs for these roles," adds Ackel. He also indicates that before making any decision on this matter, it is advisable to analyze the labor and tax risks.

The future of tax relief and payroll tax reform

The payroll tax reform, scheduled for 2025, could directly impact the future of the exemption regime. "There are ongoing discussions for a broader reform of payroll taxation, which could make payroll relief unnecessary even before 2027," he states. He emphasizes that the reform under study aims to create a more efficient and less burdensome tax system for companies, which could accelerate the end of the current tax relief regime.

Still, Pedro emphasizes that, although it is too early to definitively state the impact of this reform, it will bring significant changes to the Brazilian tax landscape, and companies need to be attentive to possible changes in the contribution regime. "The early end of the tax relief may become a reality if the reform offers more advantageous or simplified alternatives for payroll taxation," he concludes.

With the gradual reoneração scheduled between 2025 and 2027, the payroll tax relief regime, which currently benefits labor-intensive sectors, may become less attractive. Companies in sectors such as technology and civil construction are already considering the possibility of abandoning the regime, opting to return to the traditional payroll contribution model. Furthermore, the gig economy of key professionals emerges as an alternative to reduce labor costs. The payroll taxation reform, scheduled for 2025, could determine the future of this regime and the viability of its continuation.

SONNE launches the largest executive education program focused on strategic planning

Sonne Education, a consulting firm focused on developing and implementing strategic planning for medium and large companies, announces the launch of the business education program “STRATEGY OF THE 3 PILLARS©”,focused on empowering entrepreneurs, heirs, successors, investors, advisors, and executives to develop and implement high-impact business strategies. The program is based on a proprietary concept and methodology developed by Max Bavaresco, focused on strategy, applicable to any type of company.

Anchored in a proprietary and effective methodology, the educational program will allow participants to decode the asymmetries between plans and results, how to make counter-intuitive, strategic and long-term decisions.

The program is structured over five intensive days, combining lectures, collaborative discussions, case studies, and Q&A sessions in a mentoring style. In addition to in-person classes, participants have access to study and preparation materials previously selected and curated by Max Bavaresco. In total, there will be 65 hours of programming, with 44 hours of course. After the program, participants will have access to three online mentoring sessions, where they can discuss the practical application of the initiatives covered during the course. This monitoring is essential to ensure that the strategies developed are effectively implemented in your companies."I usually say that 99% of companies do not have a real strategy, and our methodology brings knowledge and practices aimed at those who want to learn and become a reference in their market," affirms the strategist.

In the market for 15 years, Max created an innovative concept called ABOVE ALL, or, in good Portuguese, ABOVE EVERYTHING, the title of his book published by Sextante in 2020. The work is the foundational basis of the company, where he presents the six methodologies (strategy, knowledge and innovation, management, marketing, design, and experience).

Mentor

Max Bavaresco: Founder and CEO of SONNE. He has over 30 years of professional and business experience, including 15 years as Founder and CEO of SONNE, where he has dedicated more than 40,000 hours to consulting on over 130 projects focused on businesses, brands, and people. Your vocation is to anticipate the future and evolve companies, brands, and people to reach their maximum potential. He has also been an Endeavor mentor since 2008. Taught classes, lectures, and mentoring at FAAP, FIA, FGV, HBR WEEK, HSM, INSPER, USP, among others. He joined committees of entities such as ABA – Brazilian Advertisers Association and IBEF – Brazilian Institute of Finance Executives, among others.

“99% of companies do not have a strategy, in fact. How many times have you realized that your plans did not come to fruition? How many times did expectations not match reality? What we see most in the market is the disconnect between plans and results. Sometimes, making counterintuitive decisions may seem impossible, but it could be the turning point that will guarantee the future of your company. Therefore, there is no other way than to plan based on a strategy”, says Max Bavaresco, creator of the program.

Guest mentor

Keyla Almeida:Since 2015, in addition to being a consultant, she has been a professor at ESPM and a speaker at MC15, directing quantitative and qualitative market research, product testing and sensory analysis, concept evaluation, communication analysis and POS research, working with internationally renowned brands.

Keynote Speakers

Fernando Schüller:Professor at Insper, in São Paulo, PhD in Philosophy and Master's in Political Science from the Federal University of Rio Grande do Sul (UFRGS), with a Postdoctoral degree from Columbia University in New York. He is a Specialist in Public Policies and Government Management from the National School of Public Administration (ENAP) and a Specialist in Cultural Management and Ibero-American Cooperation from the University of Barcelona (UB). He is a columnist for Veja Magazine and the Bandeirantes Group of Communication.

Cesar SkyFirst and only Brazilian swimmer to win an Olympic gold medal, a historic achievement accomplished at the Beijing 2008 Olympic Games in the 50 meters freestyle. Throughout his career, he has accumulated a total of 19 medals at World Championships, becoming the most decorated Brazilian athlete in long and short course competitions. His journey is marked by excellence and determination, qualities he shares in his speeches, inspiring leaders and teams to overcome challenges and achieve their goals. As a speaker, use your high-performance sports experience to address topics such as focus, discipline, overcoming challenges, and high performance, adapting these concepts to the corporate environment and daily life. Your approach is captivating, combining personal stories with practical insights that motivate and transform audiences worldwide.

Speakers and Panelists

The content will be complemented by lectures and panels containing presentations of real cases and debates with businesspeople and executives from medium and large companies, such asCelso Ruiz:former CEO and current advisor at Baldan Implementos Agrícolas;Fernando Andraus:founder and partner of MAIO Executive Search;Henry Maksoud Neto:president of Hidroservice and Maksoud;Jerome Cadier:CEO of Latam Airlines;Joyce Lin:CEO da Eyewear;Keila Almeida:managing partner of MC15 Pesquisas;Juliana Vargas:partner at Crescera Capital;Leninha da Palma:CEO and Chairman of the Board of CAEDU Moda; Lucy Onodera:CEO of Onodera Aesthetics;Luis Gustavo Mariano:founder and managing partner of Flow Executive Finders;Marcos Luiz Bruno:managing director do Pieron;Marcos Wilson Pereira:head of Lightrock Latin America;Paulo Gehlen:business advisor;Paul Spencer Uebel:EY partner and business advisor;Peter Guizzo:founder and CEO of T&SS;Roberto Alcantara:founder and president of Angelus Dentistry;Roberto Faldini:business advisor and co-founder of IBGC;Rodrigo Forte:founder and managing partner of EXEC;Roberto Prado:Latam VPand Rodrigo Gagliardi:commercial director of JBS/Friboi.

Local

The program will be held at the Tivoli Mofarrej São Paulo Hotel, one of the most renowned in Brazil. During the immersion days, SONNE will offer 05 breakfasts, 05 lunches, 10 coffee breaks, 02 dinners, and 01 cocktail.

When

The program will be held between October 21, 2024 (Monday) and October 25, 2024 (Friday).

Enrollment

To register and participate in the 5 days of the Program3 PILLARS STRATEGY©, just click on thislinkThe spots for this program are limited and will be filled in order of registration, hiring, and payment.

“This program offers a unique combination of proprietary content, proven methodology and a superior educational experience. In addition, participants have the opportunity to learn directly from renowned experts, with a practical approach that involves real case studies and immediate application of the concepts covered,” highlights Max Bavaresco.

Minha Quitandinha launches QPay, an exclusive sales system for independent stores

My Little Farm,Retail technology startup operating under the autonomous convenience store franchise model launches QPay, a custom-made software for the autonomous store sector. Operating in about 300 stores, the system, which has already recorded over 1.6 million purchases and transacted more than R$ 30 million, enables consumers to make purchases in less than 19 seconds through a smooth journey and an intuitive app.

According to Guilherme Mauri, CEO of Minha Quitandinha, the brand invested approximately R$ 5 million to develop QPay from scratch. "We received an angel investors' contribution of R$ 1 million and, combining this amount with the cash from Minha Quitandinha, we designed the system from scratch, starting from the first line of code. It was also an extremely high investment in terms of time, as we made a big bet by running the software in real stores and adjusting it based on feedback. For each new feature we wanted to implement, we sought the best practices in the market, with great care, which obviously increased costs but ensured excellent quality," explains the executive.

Operando in the 3-in-1 model, the software, which aims to improve the buying and selling journey for both the shopper and the retailer, can be used on a kiosk (or POS), mobile app, and in management system mode for the salesperson. According to Mauri, the main difference of QPay is that it was designed based on the autonomous convenience store segment and not adapted from another segment. "Most of the programs used today are originally from other sectors, such as vending machines, resulting in non-accurate solutions that are sometimes costly, slow, and complicated, without the necessary focus for autonomous store operations," comments the CEO.

Hosted on the AWS server – Amazon Web Services, QPay can be customized according to the adhering brand and assists retailers with functions such as inventory, pricing, margin calculation by category, and even the creation of discount coupons. And much more to come; through Artificial Intelligence, the operating system will also show which products to buy to restock inventory, assist in working capital management, and may help with marketing. Additionally, QPay can be tested by retailers before they purchase a plan.

In a scenario where it is estimated that there are between 15,000 and 20,000 autonomous minimarkets in Brazil, out of a universe of more than one million condominiums, not counting companies and other places that may set up stores of this model, Mauri states that the expectations are the best possible. "We have always believed in the power of technology as a competitive advantage, and for this reason, we developed our own software, tailored for the autonomous store segment. We identified a gap in the market, which is dissatisfied with the current available programs. Now, responding to requests from industry entrepreneurs, we are making QPay available to all retailers who want to revolutionize the shopping journey. Our technology aims to ensure ease for the entrepreneur and a quick experience for the customer, simplifying the sector and boosting the growth of autonomous stores in Brazil," he concludes.

Web Automation drives growth in payment automation model, with 295% growth in three years

Web Automação, a company that provides sales and technology solutions for over 7,500 commercial establishments in Brazil, has been experiencing significant growth in the adoption of automated payments. According to data analyzed by the company, the amount transacted through payments integrated with the PDV Legal system increased from R$ 119 million in August 2022 to R$ 470 million in August 2024, representing a 295% increase over a three-year period.

This advancement reflects the consolidation of new payment technologies, especially in a scenario where operational efficiency, security and cost reduction are priorities for companies throughout Brazil.

PDV Legal, the company's flagship, optimizes processes in the sectorfood service, offering greater operational control to clients. With over 20,000 active points of sale in Brazil, the solution automates cash closing and inventory control, reducing manual errors and increasing operational accuracy.

“Automation in the payments sector is improving the customer experience and optimizing business management. Our focus is on delivering solutions that transform end-to-end operations, with practicality, security and innovation,” says Araquen Pagotto, CEO of Web Automação.

In this context, process automation stands out as a competitive advantage, especially in a sector that handles high transaction volumes and large customer flows. The Legal POS, which processes over R$5 billion in transactions annually, illustrates the positive impact of automation in the sector. "Last month, we processed over 11.5 million sales and transacted R$470 million, numbers that demonstrate the acceleration of this sector and the efficiency of our solutions," completes Araquen.

With automation and operational efficiency consolidated, the company also observes the trends shaping the future of payments. Among the forecasts, the growing adoption of contactless payments and digital wallets stands out, offering more convenience and security for consumers. The integration of these technologies with Web Automation systems contributes to a simplified and convenient shopping journey.

Masterclass that teaches the practical use of AI will be offered in November to boost digital transformation in Brazil

Tech for Goodand the Good Examples Hunters will hold a free masterclass on November 6th, 7th, and 8th to introduce the use of artificial intelligence in practice. Registrations can be made through the linkhttps://www.techdobem.dev/masterclass-ia-na-pratica.

During these three days, we will explain more about the benefits of using artificial intelligence to boost creativity and ongoing projects, introducing some of the topics that will be covered in the full course. But, above all, we want to democratize the teaching of this technology, which is increasingly proving to be essential in the market and in our lives, explains Mariana Kobayashi, co-founder of Tech do Bem.

The initiative emerges as an alternative to combat the lack of digital fluency in Brazil; according to a survey by Anatel, carried out this year, only 4.2% of people have advanced digital skills, that is, the ability to create computer programs or cell phone applications using programming language.

Opportunity Entrepreneurship: How to Encourage Women

Opportunity entrepreneurship, especially among women, is constantly evolving. In addition to representing female development, it contributes to diversity of thought and the creation of more empathetic solutions connected to people's real needs. The combination of trends such as a focus on purpose, the appreciation of feminine characteristics, and global social impact makes this field not only promising but also essential for the future of business. However, to foster this ecosystem, it is necessary to continue breaking down cultural and social barriers while providing practical support and opportunities for growth.

Trends in female entrepreneurship

Technological advancement, especially with the rise of artificial intelligence (AI), has been one of the major transformations in the business landscape.However, this progress requires not only technical mastery. The more technologies advance, the more the need to connect businesses and products with the human essence becomes visible. This is especially true in female entrepreneurship, where connection skills, empathy, and understanding human needs are fundamental.

A growing trend is femininity as a value, highlighting characteristics such as empathy, intuition, and sensitivity in business. These qualities will be increasingly valued in a world where consumers and companies seek purpose and social impact.

Other advantages of women are the connection with the audience, the creation of innovative experiences, and the sensitivity to generate products more suited to consumers' needs. Furthermore, the entrepreneurs are challenging the hero stereotype. Today, they understand the importance of setting boundaries, prioritizing responsibilities, and valuing themselves, which causes others to value them as well.

Challenges

Even with promising trends, female entrepreneurship faces challenges. Among the main ones are access to resources and investments, as well as balancing domestic responsibilities with work. Gender stereotypes, cultural and social barriers also continue to limit women's potential, hindering the acceleration of equality.

To overcome these obstacles, it is essential to develop resilience and adopt a personal filter to ignore noise and prejudices. The constant pursuit of knowledge and participation in initiatives that promote female entrepreneurship are crucial steps to increase the number of women in business.

Incentive actions

The government plays a vital role in creating incentives, such as tax reductions, access to investments and financing, and facilitating connections between small businesses and customers.However, practical actions can be taken by women themselves, including continuous training, participation in support networks, and networking.

Training is not limited to technical learning, as it also involves sharing that knowledge and creating connections. Attending events, talking with other professionals, and discussing your own business are effective ways to generate new opportunities. The union in communities and support networks, where entrepreneurs can exchange experiences and collaborate, is also a fundamental element for the growth of female entrepreneurship.

GetNinjas invests in artificial intelligence to reinforce platform security

GetNinjas is implementing an ambitious and robust action plan to improve the platform's information security mechanisms. Some of the main investments involve the adoption of software that utilize Artificial Intelligence (AI) technologies, with the aim of further protecting users and professionals on Brazil's largest service booking platform.

This is one of the initiatives adopted in the area that contributed to a reduction of over 50% in some types of fraud on the platform over a period of 9 months. According to Marcelo Martins, the CTO of GetNinjas, the company currently allocates 15% of its information technology (IT) investments to improvements related to information security.

“Security is non-negotiable, it is one of GetNinjas’ values. The company will continue to invest in innovative technologies to ensure that its platform remains a safe and reliable environment, offering peace of mind to both those who hire and those who provide services,” says Martins.

AI against Frauds

GetNinjas is implementing advanced AI solutions to enhance automated user onboarding, including document verification and identity validation based on AI, developed in partnership with Exato Digital, a company specialized in Big Data and Artificial Intelligence solutions. These technologies enable quick and accurate verification of the authenticity of documents and the user's history with the main government agencies, reducing verification time and blocking fraud attempts before they can occur.

In addition, the platform adopts practices such as periodic proof of life to verify that there has been no improper access by unauthorized persons, preventing fraud related to account appropriation.

"Our focus is to protect users, ensuring that only trusted professionals can operate on the platform," says the executive. "With the use of AI, we can quickly identify abnormal behaviors, such as frequent device changes or a sudden increase in order volume. This allows us to act proactively, blocking suspicious accounts before they cause harm."

Strategic partnerships and cutting-edge technologies

GetNinjas has partnered with global leaders in digital security, allowing the platform to access the same anti-fraud technologies used by major players in the financial market. The application of these technologies aims to protect transactions made via credit card and Pix, observing purchasing behavior patterns. If a transaction deviates from the usual pattern, automatic blocks are implemented and additional validations are requested, ensuring that the transaction is being conducted by a legitimate user.

"The fraudsters are becoming increasingly sophisticated, using AI to try to deceive security systems," Marcelo comments. "Therefore, we are constantly improving our tools to ensure that our users are always one step ahead. Our goal is to maintain a safe environment where clients and professionals can interact with complete confidence," concludes Marcelo.

Delivery continues to grow in the country, but brands invest in human support

The boost of the delivery system in Brazil in 2020 raised many questions from small to large retailers, from online to street commerce. According to Abresel, 90% of establishments adopted delivery during the pandemic. Since then, Brazil has become responsible for nearly half (48.77%) of the orders in Latin America (Statista). However, the MTG Foods network, which became the largest in Japanese food for delivery and takeout in the South with 54 operations, has been noticing a different trend, in which it has been investing: the humanization of delivery. "The delivery format is what drives our existence. There are over 50,000 orders per month. After structuring the delivery very well, we have been investing in a strategy that seems to go against the grain, but quite the opposite: humanized service," says Raphael Koyama, CEO of the MTG Foods group, which includes the brands Matsuri, Matsuri To Go, and Mok The Poke.

Delivery services via apps and online platforms stood out for the convenience and speed they offer to consumers. According to the National Confederation of Shop Managers (CNDL) and SPC Brasil, before the pandemic, about 30% of Brazilians used apps or websites to order meals. Between 2020 and 2021, this number jumped to 54.8%. With the increase in internet access, which reached 87.2% of the population in 2022 according to the IBGE Census, this consumption habit has become established, especially among the younger segment of the population. "It is precisely by looking at this data that we can understand a potential audience that often goes unnoticed: those who desire personalization or are more senior. Many brands invest only in technology but leave customers helpless when they need to communicate about something specific. More difficult than standardizing sushi is standardizing good customer service," says Koyama.

To meet the demand that reaches up to 7,000 phone calls per month and 2,000 WhatsApp messages, the network created a customer service department that grew by 50% in 2024, currently consisting of 13 agents dedicated to complementing orders in a personalized and human manner. "The goal is truly to be human. Our team is guided to understand the clients' needs in depth, ensuring that each interaction is unique and efficient. Unlike the traditional franchise market, we decided to concentrate this service at the franchisor level, at no cost to the franchisee, and to embrace the complexity of providing excellent service," says Koyama. About 25% of the network's orders are placed through its own channels, with some stores reaching 40%.

According to the research conducted in 2023 by Hibou, a market research and insights company, the pursuit of human service is an undeniable priority for a large portion of consumers. Even with advanced technologies, 56% of participants would maintain their intention to use them unchanged, 12% would feel less willing to use them, and only 31% would be inclined to use them."Nowadays, it is essential for companies to balance their customer service. In a scenario where many people get frustrated by not being able to speak with a human representative, we realize that humanizing our service channels could be the key to retaining our customers," explains Raphael Koyama.

According to the CEO, the current NPS of customers is around 91.5%, and the strategy's goal, in addition to customer loyalty, is to increase the profit margin of franchise units that do not have the marketplace cost. The MTG Foods network grew by 125% in the first half of 2024 compared to the same period last year. The forecast until the end of the year is a revenue of 70 million. Recently, the network expanded its operations to Santa Catarina (Blumenau) and Mato Grosso (Sinop), further strengthening its position in the market and expanding its presence across Brazil.

Overall, 40% of Brazilians order food through apps, and 11% make one or two orders per week. But the change in consumption habits is not limited to the younger ones. Both Millennials (born between 1981 and 1998) and Generation X (from 1965 to 1986), who together make up nearly half of the Brazilian population (approximately 49%), have been contributing significantly to the stabilization of this market, revealed Ticket, a food benefits brand, in a survey conducted in 2024.

Pitzi launches financial protection solution focused on the B2B market

Pitzi, a startup in the cell phone protection and insurance segment, announced a new financial protection solution in partnership with Sabemi Seguradora to better serve the B2B market. With 12 years in operation, the company continues to revolutionize the sector by using specialized technology to offer new products and initiatives for both customers and retailers through partnerships. The forecast is that, by the end of 2025, the new product will account for 20% of the company's total revenue.  

With the aim of providing comprehensive protection in situations of financial instability, the new service stands out by offering retailers the opportunity to expand their product portfolio in a simple and efficient way. Includes detailed performance analysis, access to strategic data for sales monitoring, a dedicated relationship manager, incentive campaigns, training, and personalized approach to achieve high conversions. The coverage guarantees financial protection in cases of income loss due to involuntary unemployment, income loss due to temporary physical disability, hospitalization due to accident, or accidental death.   

For the insured, the benefits include advantageous conditions, with access to comprehensive coverage at no additional cost, as well as quick and hassle-free service to claim compensation. Furthermore, the solution boosts revenue by enabling the offering of financial protection even to visitors without purchase intent. With an average conversion rate of 70%, the product offers excellent value for money, is affordable, and has the ability to capture consumers' interest.  

Faced with alarming data on debt and default in Brazil, Pitzi believes it is essential to develop solutions that serve both consumers and retailers. In cases of financial instability, our protection guarantees partial or full payment of the insureds' debts, thus alleviating this concern. For retailers, this solution not only expands their range of protections offered but also helps to foster customer loyalty by taking care of what is important to them," explains Tatiany Martins, Vice President of Commercial and Marketing at Pitzi.  

"Pitzi is already part of Sabemi's portfolio with assistance solutions such as cell phone screen breakage. Now, with this new service, we are expanding our strategic partnership to offer the B2B market a safe and efficient solution that will bring numerous benefits to our clients and insureds," emphasizes Thiago Schmidt, Head of Insurance at Sabemi Seguradora.  

Strategic partnerships 

With the new development, Pitzi aims to expand its portfolio of products and initiatives in the insurance sector in Brazil. Currently, the startup partners with major marketplaces and renowned brands in the electronics sector, such as Amazon, Mercado Livre, and Grupo Gazin, in order to offer diversified services and programs to its customers.  

With cutting-edge technology, startup Compra Rápida expects to increase customer sales by up to 18.5% on Black Friday

Quick Buy, a technology startup specializing in personalized checkout solutions, expects to boost its clients' sales during Black Friday 2024 by up to18,5%.This increase is the result of advanced technology and the company's platform efficiency, which simplifies the purchasing process by removing obstacles such as lengthy registrations and limited payment options. The startup's solution offers a faster and smoother shopping experience, boosting conversions.

Quick Buy serves brands such asHoka, SideWalk e Keep Running, who seek to increase their sales and optimize their consumers' experience, especially on busy dates, such as Black Friday.

According to data from Neotrust, Brazilian e-commerce is expected to generate R$9.3 billion in revenue on Black Friday this year, representing an increase of 9.1% compared to 2023.. In this scenario, technological solutions, such as those offered by Compra Rápida, are essential to maximize conversions, especially in one of the most important moments in digital retail.

“Among our clients, growth can reach up to 11 percentage points, as promotions overcome the factors that normally lead to abandonment. However, the competition for customers on this day is fierce and with tighter margins, each conversion point is essential for the profitability of the campaign”, says Konrad Doern, Head of Revenue at Compra Rápida.

AI for Retail

In the last month, Compra Rápida launched its most advanced cart recovery tool, based on artificial intelligence. This technology optimizes service via website and WhatsApp, simulating a virtual salesperson who interacts directly with customers, answering questions and completing purchases. Innovation has already shown significant results, such as in the case of Hoka, which recorded a 14.1% recovery in abandoned carts. The tool stands out for customizing the shopping experience and maximizing conversions, offering retailers an essential solution to increase their sales.

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