Pitzi, a startup in the cell phone protection and insurance segment, announced a new financial protection solution in partnership with Sabemi Seguradora to better serve the B2B market. With 12 years in operation, the company continues to revolutionize the sector by using specialized technology to offer new products and initiatives for both customers and retailers through partnerships. The forecast is that, by the end of 2025, the new product will account for 20% of the company's total revenue.
With the aim of providing comprehensive protection in situations of financial instability, the new service stands out by offering retailers the opportunity to expand their product portfolio in a simple and efficient way. Includes detailed performance analysis, access to strategic data for sales monitoring, a dedicated relationship manager, incentive campaigns, training, and personalized approach to achieve high conversions. The coverage guarantees financial protection in cases of income loss due to involuntary unemployment, income loss due to temporary physical disability, hospitalization due to accident, or accidental death.
For the insured, the benefits include advantageous conditions, with access to comprehensive coverage at no additional cost, as well as quick and hassle-free service to claim compensation. Furthermore, the solution boosts revenue by enabling the offering of financial protection even to visitors without purchase intent. With an average conversion rate of 70%, the product offers excellent value for money, is affordable, and has the ability to capture consumers' interest.
Faced with alarming data on debt and default in Brazil, Pitzi believes it is essential to develop solutions that serve both consumers and retailers. In cases of financial instability, our protection guarantees partial or full payment of the insureds' debts, thus alleviating this concern. For retailers, this solution not only expands their range of protections offered but also helps to foster customer loyalty by taking care of what is important to them," explains Tatiany Martins, Vice President of Commercial and Marketing at Pitzi.
"Pitzi is already part of Sabemi's portfolio with assistance solutions such as cell phone screen breakage. Now, with this new service, we are expanding our strategic partnership to offer the B2B market a safe and efficient solution that will bring numerous benefits to our clients and insureds," emphasizes Thiago Schmidt, Head of Insurance at Sabemi Seguradora.
Strategic partnerships
With the new development, Pitzi aims to expand its portfolio of products and initiatives in the insurance sector in Brazil. Currently, the startup partners with major marketplaces and renowned brands in the electronics sector, such as Amazon, Mercado Livre, and Grupo Gazin, in order to offer diversified services and programs to its customers.
