GetNinjas is implementing an ambitious and robust action plan to improve the platform's information security mechanisms. Some of the main investments involve the adoption of software that utilize Artificial Intelligence (AI) technologies, with the aim of further protecting users and professionals on Brazil's largest service booking platform.
This is one of the initiatives adopted in the area that contributed to a reduction of over 50% in some types of fraud on the platform over a period of 9 months. According to Marcelo Martins, the CTO of GetNinjas, the company currently allocates 15% of its information technology (IT) investments to improvements related to information security.
“Security is non-negotiable, it is one of GetNinjas’ values. The company will continue to invest in innovative technologies to ensure that its platform remains a safe and reliable environment, offering peace of mind to both those who hire and those who provide services,” says Martins.
AI against Frauds
GetNinjas is implementing advanced AI solutions to enhance automated user onboarding, including document verification and identity validation based on AI, developed in partnership with Exato Digital, a company specialized in Big Data and Artificial Intelligence solutions. These technologies enable quick and accurate verification of the authenticity of documents and the user's history with the main government agencies, reducing verification time and blocking fraud attempts before they can occur.
In addition, the platform adopts practices such as periodic proof of life to verify that there has been no improper access by unauthorized persons, preventing fraud related to account appropriation.
"Our focus is to protect users, ensuring that only trusted professionals can operate on the platform," says the executive. "With the use of AI, we can quickly identify abnormal behaviors, such as frequent device changes or a sudden increase in order volume. This allows us to act proactively, blocking suspicious accounts before they cause harm."
Strategic partnerships and cutting-edge technologies
GetNinjas has partnered with global leaders in digital security, allowing the platform to access the same anti-fraud technologies used by major players in the financial market. The application of these technologies aims to protect transactions made via credit card and Pix, observing purchasing behavior patterns. If a transaction deviates from the usual pattern, automatic blocks are implemented and additional validations are requested, ensuring that the transaction is being conducted by a legitimate user.
"The fraudsters are becoming increasingly sophisticated, using AI to try to deceive security systems," Marcelo comments. "Therefore, we are constantly improving our tools to ensure that our users are always one step ahead. Our goal is to maintain a safe environment where clients and professionals can interact with complete confidence," concludes Marcelo.
