StartNewsBalancesWeb Automation drives growth in the payment automation model, with an increase in

Web Automation drives growth in the payment automation model, with an increase of 295% over a three-year period

Web Automation, company that provides sales and technology solutions for more than 7.500 commercial establishments in Brazil, has been recording significant growth in the adoption of automated payments. According to data analyzed by the company, the amount transacted through payments integrated into the Legal POS system grew from R$ 119 million in August 2022 to R$ 470 million in August 2024, representing an increase of 295% over a period of three years. 

This advancement reflects the consolidation of new payment technologies, especially in a scenario where operational efficiency, security and cost reduction are priorities for companies throughout Brazil

The Legal POS, flagship of the company, optimizes processes in the sector offood service, providing greater operational control to customers. With more than 20 thousand active points of sale in Brazil, the solution automates cash closing and inventory control, reducing manual errors and increasing the accuracy of operations

Automation in the payments sector is improving customer experience and optimizing business management. Our focus is on delivering solutions that transform the end-to-end operation, with practicality, security and innovation,"affirms Araquen Pagotto, CEO of Web Automation

In this context, process automation stands out as a competitive advantage, especially in a sector that deals with high volumes of transactions and large flows of customers. The Legal POS, that processes more than R$ 5 billion in transactions annually, illustrates the positive impact of automation in the sector. Last month, we compute more than 11,5 million sales and we transacted R$ 470 million, numbers that prove the acceleration of this sector and the efficiency of our solutions, complete Araquen

With automation and operational efficiency consolidated, the company also observes the trends that shape the future of payments. Among the forecasts, the growing adoption of contactless payments and digital wallets stands out, that offer more convenience and security for consumers. The integration of these technologies with Web Automation systems contributes to a simplified and convenient shopping journey. 

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