A Quick Buy, a technology startup specializing in personalized checkout solutions, expects to boost its clients' sales during Black Friday 2024 by up to18,5%.This increase is the result of advanced technology and the company's platform efficiency, which simplifies the purchasing process by removing obstacles such as lengthy registrations and limited payment options. The startup's solution offers a faster and smoother shopping experience, boosting conversions.
Quick Buy serves brands such asHoka, SideWalk e Keep Running, who seek to increase their sales and optimize their consumers' experience, especially on busy dates, such as Black Friday.
According to data from Neotrust, Brazilian e-commerce is expected to generate R$9.3 billion in revenue on Black Friday this year, representing an increase of 9.1% compared to 2023.. In this scenario, technological solutions, such as those offered by Compra Rápida, are essential to maximize conversions, especially in one of the most important moments in digital retail.
“Among our clients, growth can reach up to 11 percentage points, as promotions overcome the factors that normally lead to abandonment. However, the competition for customers on this day is fierce and with tighter margins, each conversion point is essential for the profitability of the campaign”, says Konrad Doern, Head of Revenue at Compra Rápida.
AI for Retail
In the last month, Compra Rápida launched its most advanced cart recovery tool, based on artificial intelligence. This technology optimizes service via website and WhatsApp, simulating a virtual salesperson who interacts directly with customers, answering questions and completing purchases. Innovation has already shown significant results, such as in the case of Hoka, which recorded a 14.1% recovery in abandoned carts. The tool stands out for customizing the shopping experience and maximizing conversions, offering retailers an essential solution to increase their sales.
