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Junto Seguros launches website focused on innovation and user experience

Junto Seguros, a reference in the insurance market, has a new official website online, designed to offer a differentiated experience to its users, aligned
to the brand’s strategic repositioning. The platform was developed with the goal of further consolidating Junto Seguros' presence in the market and strengthening its credibility through clear and accessible communication.

The site was developed with a design that offers flexibility, allowing Junto Seguros to optimize performance to attract more brokers and increase organic traffic. "By launching Junto Seguros' new website, we are not only enhancing the user experience but also strengthening our position in an increasingly competitive and dynamic insurance market. Clear and accessible communication is essential to convey trust and credibility to our partners and clients, especially in a sector where accurate information and transparency are fundamental," says Andreia Pedretti, Junto Seguros' Marketing Superintendent.

New Experience

For partners and clients of Junto Seguros, the new portal features a responsive layout that adapts perfectly to mobile devices. This enhancement is essential, considering the diverse profile of brokers who use the platform. With a user-friendly interface, the website reinforces Junto Seguros' credibility by using simple and didactic language.

Among the new features, interactive forms for broker registration stand out, as well as pages dedicated to specific types of insurance, such as Insurance
Guarantee and Lease Bond. Browsing the Junto pages offers exclusive features, detailed information, and support tools such as FAQs and a policy that ensures user privacy.

Security and Performance

To ensure a safe and reliable environment, Junto Seguros invested in purchasing an additional Sucuri WAF firewall license and expanding the VPS specifications, ensuring the best security and data protection practices.

Future and Innovation

“The launch of the new website is just the beginning of an ongoing journey of improvements. The company will continue to move forward with new updates and developments to stay ahead in the market, innovating and informing partners about new business opportunities,” says the superintendent.

Visual identity

The website redesign is part of the brand's new visual identity project. After conducting a branding study, Junto Seguros made significant changes in
logo, tagline, and color palette aligned with the company's values and objectives. Pedretti highlights the importance of this renewal process, which maintained the company's DNA by introducing new elements. "We opted for an approach that preserved the essence of our visual identity while also bringing a disruptive edge," he/she states. The traditional shapes and letters were maintained, highlighting differentiators such as the focus on the customer. Our service culture is very important, that's why the taglineWe make a differencewas chosen”, he highlights.

Pink October: Giuliana Flores launches promotion and supports NGO Cabelegria

Giuliana Flores is committed to supporting important social causes, such as Pink October, the month dedicated to breast cancer awareness. The company is collaborating with the NGOHair joy, which offers wigs for women undergoing treatment for the disease, with the aim of bringing hope and love.

The initiative aims to encourage hair donation to help restore the self-esteem of these patients. Additionally, to promote and reinforce the importance of self-examination and preventive screenings, the company offered various products with a 30% discount on its e-commerce platform. What do you think? Here are more details. Abdominals

Pink October: Giuliana Flores launches promotion and supports NGO Cabelegria

Throughout the month, several items will be 30% off on the website; the brand helps the organization that provides wigs to women undergoing cancer treatment

Giuliana Flores is committed to supporting important social causes, such as Pink October, the month dedicated to breast cancer awareness. The company is collaborating with the NGO Cabelegria, which provides wigs for women undergoing treatment for the disease, with the aim of bringing hope and love. The initiative aims to encourage hair donation to help restore the self-esteem of these patients. Additionally, to promote and reinforce the importance of self-examination and preventive screenings, the company offered various products with a 30% discount on its e-commerce platform.

The campaign's central theme is the appreciation of self-care and solidarity, with the clear message that self-care saves lives. The company aims to highlight the importance of early diagnosis in the fight against breast cancer, also emphasizing that emotional support makes all the difference in this process. The brand aims to encourage gestures of solidarity and kindness, such as donating hair for wigs, which has a significant impact on the lives of those facing such a delicate moment.

Disclosure strategy

The outreach strategy includes a strong presence on social media and the brand's communication channels, with the aim of raising awareness among the public about the importance of Pink October. The company promotes actions in partnership with Cabelegria, including donations for the making of wigs, as a way to support patients undergoing cancer treatment. Furthermore, the campaign offers educational content about prevention and self-care, aiming to go beyond symbolism and create real awareness. The cause will be highlighted on the site with themed products and partnerships that reinforce the message's purpose.

The campaign will also feature influencers and personalities with a large reach who advocate for causes related to women's empowerment and health. These collaborators will be engaged in the actions, helping to promote the campaign, sharing their own stories, and encouraging their followers to undergo preventive exams and contribute to the NGO. Testimonials from women who overcame the disease will also be included, bringing even more authenticity and strength to the message.

Numbers keep increasing

According to data from the publicationEstimate 2023 – Cancer Incidence in Brazil, launched by the National Cancer Institute (INCA), 704,000 new cases (considering all types of cancer) are expected in Brazil for each year of the 2023-2025 triennium, with a focus on the South and Southeast regions, which account for about 70% of the incidence. In the female population, breast cancer is the most incident tumor (after non-melanoma skin cancer), with 74,000 new cases expected per year until 2025.

“Our focus is to raise awareness among as many people as possible about the importance of prevention and early diagnosis. In addition, we want to engage our community in supporting Cabelegria, helping to bring self-esteem and strength to cancer patients. Breast cancer is still one of the leading causes of death among women, and we know that prevention significantly increases the chances of a cure. It is essential that we use our visibility to educate and alert,” shares Clóvis Souza, CEO of Giuliana Flores.

The future of delivery: shared kitchens, digital marketing and customer experience

The food delivery sector has been growing worldwide, and Brazil has been following this trend vigorously. A recent survey conducted by Ticket, which interviewed nearly 10,000 people, revealed that 4 out of 10 Brazilians regularly order delivery — that is, 40%. Among young people of Generation Z, aged 15 to 28, this number rises to 51%. But what is this sector's strategy to continue growing each year? It was in this booming market context that São Paulo hosted the Delivery Summit 2024, an event organized by Woovi in partnership with WAbiz, which brought together experts and entrepreneurs to share practices, technologies, and strategies that promise to turn delivery into a sales machine.

The event showcased trends and success stories for those looking to thrive in a rapidly evolving market. The agenda was shaped by insights on emerging technologies, seasonal campaigns, and loyalty strategies, with practical examples demonstrating how to attract and retain customers in an increasingly competitive environment. With the support of brands like Heineken, Seara, OpenPix, Catupiry, Sr.Caixa, and Pietro Fornos, the Delivery Summit innovated by hosting the first event focused on the food delivery sector in Brazil. According to the organizer Woovi, companies that invest in innovation and customer experience will be ahead in the race for an increasingly dynamic and competitive market. According to Rafael Turk, CEO of Woovi, another point that deserves the attention of industry entrepreneurs is the "automation of transactions and an infrastructure that enables agility in payment processing, bringing advantages such as operational efficiency and customer satisfaction, from the moment of purchase decision to post-sales satisfaction."

Among the speakers, Rafael Abath, founder of Zapy Pizza, highlighted the role of innovation in building successful businesses. He shared his company's experience of setting the delivery record in just 8 minutes. "Making deliveries in 40 minutes is no longer a differentiator. Those who don't adapt fall behind," said Rafael. The shared kitchen model is one of the secrets that ensures this efficiency, allowing cost optimization and resource utilization for different brands.

Another highlight was Valmor Friedrich, CEO of Kadalora Pizzaria, who shared his 44-year journey in the food industry, marked by overcoming challenges and expanding his business to 17 units. Valmor shared how he innovated by keeping his pizzeria open during hours when his competitors were not operating, thus attracting new audiences. "While other pizzerias closed early, we stayed open and attracted more customers," he revealed. Besides pizzerias, Valmor diversified its business by creating an ecosystem that includes meat boutiques and cleaning products, leveraging synergies between the different sectors. Your strategy not only increased revenue but also secured a loyal customer base and a more robust operation.

The importance of strategic marketing was widely discussed by the HS Marketing team. Based on optimized conversion funnels, the company highlighted that for every 1,000 ad views, 100 interact with the brand, 15 make purchases, and five become loyal customers. The focus of 360º marketing is on reducing dependence on marketplaces such as iFood and UberEats, promoting targeted campaigns for proprietary menus and strengthening customer loyalty. For Rafael Turk, CEO of Woovi, "centralizing proprietary channels, in addition to marketplaces, allows opportunities to be explored during the journey, such as analyzing purchase recurrence and applying retention mechanisms, not to mention the reduction of transfers to these channels."

The use of attractive visual content, such as 'foodporn', and partnerships with local influencers were identified as essential to engage the audience and convert followers into customers. HS Marketing also presented success stories, such as a 40% increase in revenue at Vila Anália, driven by community strategies, and a 50% increase in sales of Chapéu de Couro through urgent and personalized campaigns.

Jussara Calife, Trade Marketing director for the ON and OFF channels of the Heineken group, in turn, addressed the importance of adapting menus according to specific occasions, such as barbecues and parties, to take advantage of opportunities during holidays and weekends. She emphasized that personalized service, combined with the use of bots and organized lists via WhatsApp, can increase operational efficiency and improve the customer experience. "The creation of attractive combos, designed for different occasions, is essential to stand out in such a competitive market," explained Jussara, emphasizing that solid partnerships with suppliers are also fundamental for success.

The current trends in the food service sector include the importance of processes that provide consumers with personalized experiences through digital marketing strategies such as quality interaction, relationship management between stores and customers, agile service, and partnerships with conventional marketplaces.Throughout the consumer's journey, from checkout to purchase decision, as well as potential satisfaction with the product, loyalty, and brand recommendation, it is important to facilitate processes, simplify steps, and prioritize the customer.

In addition to practical cases and insights, Delivery Summit 2024 provided important data on the growth of the delivery market. The sector has shown consistent increases, especially in premium segments and during seasonal dates, demonstrating that investing in strategic campaigns and loyalty can ensure sustainable revenue. The event was marked by the engagement of the participants, who left with a clear plan to apply the discussed strategies and transform their businesses. As Valmor Friedrich concluded: "Thriving is about preparing people and creating a business that makes sense in the long term."

5 essential moves for all entrepreneurs

October is the month of the Entrepreneur, and more than an opportunity to celebrate the date, it is a reminder that entrepreneurs must always stay connected with their businesses and what is happening in the market. Topics such as the development of AI, the remnants of the pandemic, and the disruption of supply chains are impacting the business world and need to be fully understood by company leadership.

As a fintech founder and basketball player, Rodrigo Tognini, CEO ofSimple AccountBrazilian expense management and corporate credit card platform, points out that sports have helped him reinvent himself multiple times as a leader. "Whether on the court or in the executive chair, the skills needed to win involve a lot of training and sweat, failure and overcoming. A captain, regardless of the team, must constantly strive to lead the team forward, understanding its composition and needs," he says.

To inspire other entrepreneurs, the executive listed five essential tips for those who want to start a business. Check it out

  1. 360º View

In an increasingly technological and data-rich reality, business operations require an integrated and comprehensive perspective that enables informed decision-making. Tognini compares this 360º view to that of the basketball team captain, who is an athlete that needs to know exactly what is happening in the game, anticipate movements, and execute winning plays.

"In a match or in the volatile world of business, having accurate information and the right statistics is no longer an option, but an unavoidable necessity," he emphasizes. "It's simply what determines whether your team will move on to the next phase or drop out of the competition, whether your startup will survive the 'Valley of Death' or become a unicorn," he adds.

  1. Innovation and creativity

As the market becomes increasingly competitive, entrepreneurs are required to break away from standards and create unique and personalized products and services that truly address a market 'pain'. In this sense, the CEO equates the role of these professionals to that of the point guard, citing great names from both worlds:

“Just like this player, entrepreneurs need to think differently if they want to create new plays. It’s always like that with those who make history: we’re talking about Jordan and Kobe Bryant, Steve Jobs and Jeff Bezos,” he says.

  1. Adaptation power

Adjusting strategies is another fundamental characteristic for those who wish to undertake, as technological advances continue to change consumption habits worldwide. As Tognini emphasizes, "the degree of adaptability in entrepreneurship determines how capable a person is of seeking new opportunities."

He completes: "In a game, the power forward is the one who will try to create gaps where none seem to exist. He shows how important it is to be decisive and to take advantage of what each context can offer, a reference that works both for the regulation time of a game and in a startup."

  1. Reference point

Factors such as empathy and listening skills are being more valued by teams in their leadership. The new generations of professionals have been adopting this management style simply because they see a good example to follow, reproducing their attitudes in daily life.

"No one is born a leader, but rather becomes one," emphasizes the executive of Conta Simples. "Just like a pivot, who is a reference point for the team on the court not only for knowing how to observe but also for knowing how to listen, the manager needs to understand that close collaboration and communication with their team members create an unparalleled network of trust and efficiency," he concludes.

  1. Resilience

Finally, the way leadership overcomes the imminent adversities of a business is also a decisive aspect. The ability to keep going even in the face of difficulties is what ensures the company reaches unprecedented levels of success.

"When the final whistle blows, few are left standing," reflects Tognini. "In basketball, giants like LeBron James often advance through strength, even with tough blocks. This is a daily exercise for entrepreneurs: whenever you fall, get up," he concludes.

Major companies in the communications sector launch pioneering digital marketing and influencer solution

Airfluencers, a company that offers technological solutions in influencer marketing, announced a strategic partnership withPublya,Trading Desk has been in the Programmatic Media market for 11 years, launching an integrated solution that combines digital influencer campaigns and paid media. THEAirlab, Airfluencers' 360º influencer marketing agency, is leading the initiative, which promises to revolutionize the market by combining authentic influencer content with the precision and reach of programmatic campaigns on platforms such as Meta and TikTok.

With the new solution, it is possible to integrate strategic planning of actions, influencer selection, co-creation of content, and associate the strategy with multichannel media activations, aiming to maximize results and keep up with market trends. "We are always attentive to innovation opportunities in the sector and believe that this partnership with Publya positions us at the forefront of influencer marketing. Our solution boils down to an integrated and effective strategy that goes far beyond organic reach," he comments.Rodrigo Soriano, CEO of Airfluencers.

A recent study by Influencer Marketing Hub states that the global influencer marketing market is projected to reach approximately $24 billion by the end of 2024. This data reinforces the relevance of the new solution, which aims to expand the impact and effectiveness of the projects.

Luana Cevei, Commercial Director at Publya, highlights the benefits of innovation: “The great advantage of the solution is that it does not depend exclusively on the organic reach of influencers, which generally varies between 3% and 5% of followers. By integrating paid media campaigns, we were able to significantly increase the qualified target audience and improve the connection of brands with new audiences”, he states.

The tool also offers greater accuracy in delivering content to specific audience segments, using data and artificial intelligence to ensure that campaigns reach consumers who truly connect with the brands. "We are providing a scalable approach to influencer marketing, allowing brands to achieve more significant and measurable results," he/she/they adds.Soriano.

In addition to the solution launch, the partnership between Airfluencers and Publya was presented at a series of events organized by Publya Academy, focusing on the advertising market. A Data Scientist at Airfluencers, Alexsandra Silva, was one of the speakers at the inaugural event – which took place on October 1st – with a presentation on new trends in the sector.

With a 1.30% increase, the freight price per kilometer traveled ends September at R$6.44, according to Edenred Repom

The average freight cost per kilometer traveled closed September at R$ 6.44, after a 1.30% increase compared to August. This is indicated by the Edenred Repom Freight Index (IFR). One of the reasons for the variation is the warming of industrial activity, mainly in the construction and consumer goods sectors. According to the Brazilian Manufacturing Purchasing Managers' Index (PMI), the sector rose to 53.2 in September from 50.4 in the previous month, considering the 50 mark that separates growth from contraction, on the indicator with a variation scale from 0 to 100.

“The impact on freight prices has been caused by the increase in demand for transportation from the industrial sector. Regarding fuel, we have observed stability in the price of diesel, which, according to the Edenred Ticket Log Price Index (IPTL), ended September at R$6.10 for the common type, stable compared to August, and S-10 at R$6.17, after a slight increase of 0.16%”, comments Vinicios Fernandes, Director of Edenred Repom.

Furthermore, according to Fernandes, there is an expectation of an increase in the dollar price, which is expected to remain until the end of the year, and in the SELIC rate – which is expected to stay above the projected level at the beginning of 2024, potentially contributing to the upward trend in freight prices. "These two factors directly impact the operating costs of transportation companies, both in fuel prices and fleet maintenance," explains the Director of Edenred Repom.

The IFR is an index of the average freight price and its composition, based on the 8 million annual freight and toll transactions managed by Edenred Repom. Edenred Repom, the brand of Edenred Brazil's Mobility business line, has been specialized in managing and paying expenses for the freight transportation market for 30 years, leading in the freight payment and toll voucher segment with 8 million transactions annually and over 1 million truck drivers served across Brazil.

Black Friday 2024: Optimization, performance and security are the strategies to maximize sales

Black Friday is one of the biggest sales opportunities of the year, but it also presents a major challenge for companies that need to handle high volumes of traffic, data processing, and increased demand for products and services. This has become one of the biggest commercial dates on the business calendar.  

Last year, there was a 15.1% decrease in sales compared to 2022, according to the survey conducted by Neotrust and ClearSale, with the final result reaching R$ 5.23 billion in e-commerce sales.Expectations for 2024 are high and companies are increasingly preparing in advance, with the aim of guaranteeing good results with security, stability and credibility for customers, always promoting a satisfactory experience, which is part of the purchasing and loyalty process.”, he points outStênio Viveiros, Chief Quality Consultant at keeggo.

The event, which officially takes place on November 29th, already has a positive outlook, with 39% of consumers indicating their intention to make purchases on that date, according to a survey conducted by PiniOn for Globo. Furthermore, the National Confederation of Store Managers (CNDL) and the Credit Protection Service (SPC Brasil) say that the number of interested parties is expected to grow until November, since in 2023, 87% of Brazilians only showed interest starting in October.

Anticipating market demands, with the intention of avoiding possible future problems, Stênio presents strategies to help companies optimize processes, improve performance and make the most of the promotion season.

Performance testing and process automation: an essential step towards success

Before Black Friday, it is essential to conduct performance tests to assess the response capacity of the systems under a massive volume and ensure that e-commerce platforms do not experience crashes or failures.“It is important to offer robust testing solutions, identifying bottlenecks and optimizations that guarantee a smooth shopping experience for the end consumer, avoiding cart abandonment”, Stenio.

Automating processes is an efficient way to ensure that internal operations run smoothly without interruptions. The success of the operation lies in working with the implementation of tools that optimize the entire process: from customer service to inventory management, enabling teams to focus on what truly matters: boosting sales.

“By integrating data analysis technologies, such as artificial intelligence and machine learning, companies can offer personalized promotions and more assertive predictions of purchasing behavior”Stênio emphasizes that more targeted campaigns and smart strategies increase the chances of conversion and longer customer retention on e-commerce.

Security and scalability

With the increase in traffic during Black Friday, data security and platform scalability are priorities, especially for consumers who need to feel secure.“The recommendation is that security audits be carried out, offering solutions that guarantee the integrity of information, in addition to supporting the growth of accesses without compromising the user experience”, concludes Jonathan Arend, Principal Cybersecurity Consultant at Keeggo.

encryptiongains prominence as a resource to protect data privacy on the internet, both for companies and consumers. In the event of an invasion attempt, the system protects users' personal data, maintaining the confidentiality of the information and ensuring that no data is accessed by an unauthorized third party.

“Technology is key to protecting sensitive e-commerce transaction data, ensuring it remains confidential and inaccessible to unauthorized third parties. This involves end-to-end encryption, both in transit and at rest, with robust algorithms and secure encryption keys. In addition, the use of digital certificates and security protocols such as TLS (Transport Layer Security) ensures the integrity and authenticity of communications between the client and the server.”, explains the executive.

Generate abackup do sitealso brings peace of mind to the discount season. A backup is like a "snapshot" of all the main elements of your platform, such as files and codes, database, images, videos, among others. The security mechanism stores the information and facilitates data recovery in case of fraud.

“Finally, it is highly recommended to maintain a well-trained incident response team with well-defined security protocols to effectively respond to potential threats during Black Friday. This involves assigning clear roles and responsibilities, creating detailed contingency plans, and conducting regular incident simulation exercises to ensure that the team is prepared to deal with any security scenario. Collaborating with cybersecurity vendors can also be beneficial to stay up-to-date on emerging threats and security best practices.”, says the expert.

Does data usage help increase user growth in e-commerce and fintech apps?

Data analysis has been playing a fundamental role in the growth of e-commerce apps and fintechs. Through detailed insights into user behavior, companies can precisely segment their audience, personalize interactions, and optimize the customer experience. This approach not only facilitates the acquisition of new users but also contributes to the retention and expansion of the existing user base.

A recent study by Juniper Research, *Top 10 Fintech & Payments Trends 2024*, highlighted that companies using advanced analytics experience significant improvements. Data-driven personalization can increase sales by up to 5% in companies that implement targeted campaigns. Furthermore, predictive analysis allows for optimizing marketing expenses, increasing customer acquisition efficiency, and reducing costs.

The impact of this approach is clear. The use of data provides us with a comprehensive view of user behavior, allowing real-time adjustments to improve experience and satisfaction. This translates into more effective campaigns and an app that evolves according to the user's needs. Real-time data collection and analysis enable the immediate identification of opportunities and challenges, ensuring that companies are always ahead of the competition.

Data-driven personalization and retention

Customization is one of the greatest benefits provided by the use of data. By analyzing user behavior, it is possible to identify browsing, purchasing, and interaction patterns, tailoring offers to each customer's profile. This approach increases the relevance of campaigns, resulting in higher conversion and loyalty.

Tools like Appsflyer and Adjust help monitor marketing campaigns, while platforms like Sensor Tower provide market insights to compare performance with competitors. By cross-referencing this data with internal information, companies can make more informed decisions to drive growth.

With data in hand, we can offer the right recommendation to the right customer at the right time, which increases engagement and makes the user experience richer. This increases retention rates and keeps users active and engaged.

Machine learning and AI technologies accelerate growth

Technologies such as machine learning (ML) and artificial intelligence (AI) are gaining ground in the growth strategies of fintech and e-commerce apps. They enable behavior prediction, marketing automation, and even real-time fraud detection, resulting in greater efficiency and security.

These tools help anticipate user actions, such as the likelihood of abandonment or predisposition to purchase, enabling interventions before the customer disengages. This ensures the implementation of more effective strategies, such as offering promotions or personalized recommendations at the right time. Furthermore, AI automates marketing processes, optimizing campaigns and maximizing return on investment.

Security and privacy: challenges in data use

The use of data in fintech and e-commerce apps, although beneficial, also brings challenges related to privacy and security. Protection of sensitive information and compliance with regulations such as LGPD and GDPR are essential to ensure data integrity and user trust.

The challenge goes beyond protecting data. Companies must also ensure that users understand how their information is used, with transparency being essential to building that trust. Robust security practices and careful consent management are essential to ensure the continuous and safe growth of platforms.

Balancing data and innovation

Despite the importance of data analysis, it is crucial to balance the use of quantitative insights with a qualitative approach. Excessive focus on data can sometimes stifle innovation, and incorrect interpretation can lead to wrong decisions.

Therefore, it is essential to combine data analysis with a deep understanding of user needs. This allows for more assertive and innovative decisions, ensuring that strategies keep up with market trends and remain adaptable.

With this balance, the use of data becomes not only a tool for growth, but a solid basis for innovation and competitive differentiation.

Digital tools can help entrepreneurs with end-of-year sales

The fourth quarter, filled with holidays like Black Friday and Christmas, is one of the hottest shopping seasons of the year. According to Forbes Brazil, this period accounts for 30 to 35% of annual retail sales. During this period, the demand for consumer goods may surge and theGoDaddycan help small business owners prepare to benefit from this increase in sales.

With a suite of easy-to-use tools, GoDaddy makes it simple to build and manage an online business, ensuring entrepreneurs are ready to take advantage of the opportunities the holiday season brings.

With customers browsing and shopping online, maintaining a strong digital presence means more visibility and better engagement, which can help attract sales. A well-built website and an active social media can help businesses stand out from the competition, reach a broader audience, and offer the convenience modern buyers expect. For small businesses, digitalization can be the key to unlocking new opportunities, staying competitive, and thriving during this critical time of the year. These GoDaddy tools can help

·       Domain Name Search- In the online world, a domain name is equivalent to a physical store address. With a simple insertion of the company description or keywords, users receive options for creative and exclusive domain names that align with their brand identity and vision. GoDaddy uses generative AI to provide users with personalized and branded domain name suggestions based on their company's description, idea, product, or service.

·       Website Builder- GoDaddy's website builder allows business owners to create free, mobile-friendly websites and manage all aspects of their online presence from a single dashboard, with built-in tools*, including online appointments, social media channels, email marketing, including email automation, SEO, and much more. Premium resources require a paid plan.

·    GoDaddy Studio- Using artificial intelligence, GoDaddy Studio creates professional-looking content for a business or personal brand. The business owner can input information about their company, and GoDaddy Studio quickly produces engaging content without the need for advanced design skills. This free tool is available to enhance a company's online presence with professional and attractive images and to leverage brand content for use on social media channels, websites, email communications with clients, and much more.

·    Marketing Digital– This all-in-one tool from GoDaddy is designed to manage marketing efforts and increase accessibility to tools like SEO, social media, and email marketing, with the added benefit of a unified inbox to simplify managing customer messages for deeper engagement with customers.

“Our goal is to empower entrepreneurs by offering an integrated set of online tools and resources that simplify the creation and management of their online businesses, allowing them to focus on what really matters: serving their customers well to take advantage of the sales season,” says Luiz D'Elboux, Country Manager for GoDaddy in Brazil.

Stock in the palm of your hand: smart product management can “save” Black Friday in retail

As Black Friday approaches, the retail landscape requires companies of all sizes to prepare for high demand strategically, aiming to avoid mistakes and ensure consumer purchase success. In 2023, Procon-SP registered over a thousand complaints related to Black Friday, with 36% of these complaints linked to non-delivery or delays, totaling 363 occurrences.

Zoltan Schwab, executive atvhSys, a company specialized in management solutions for micro and small businesses, highlights that the numbers may be related to poor inventory management and emphasize the importance of a robust system to ensure customer satisfaction. One of the major challenges for Black 2024 will be the efficient management of products. It is a key factor in the final assessment and customer satisfaction. The retailer must, from now on, with the support of an ERP, identify possible operational failures, such as stock shortages, to have control over their sales when the big day arrives, says the specialist.

For 2024, 39% of consumers intend to and are already planning to make purchases on this date, as shown in the Consumption Panorama — Black Friday 2024. This further highlights the need for an effective management strategy capable of monitoring and organizing the live product flow.

“With the integrated inventory control platform, the entrepreneur can manage their operations in the palm of their hand, monitoring entries, exits and replenishments in real time, automating processes that, manually, could be subject to errors”, explains Zoltan, who closely monitors the movements of the company’s customers.vhSystem on this date. "A good software should offer various features that add value to the business, such as multi-warehouse control, product categorization, automatic purchase order generation, detailed reports, and integration with sales systems and electronic invoice issuance," he/she/they completes.

The executive details that these resources not only allow for precise tracking of product movements but also ensure that restocking is done quickly, preventing stockouts during high demand. And he already plans ahead for the end-of-year holidays. "When the retailer controls the stock, it is possible to project demands for other high-volume commercial periods, such as Christmas, using historical data from Black Friday and other dates, as well as business intelligence to forecast future needs," he concludes.

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